Scaling product development when your customers are young, small, and growing fast is a huge challenge. How do you balance a "sane" product strategy when you have really diverse customers? Recently, Ibby chatted with Ryan at CallRail who shared some valuable insights on product management for a diverse market. Here are the highlights: ?? "Cross-Sell-Ability" - focus on building things that you can sell across your customer base, rather than just catering to the loudest voice. ?? Foster tight collaboration between product, engineering, design, and go-to-market teams from project kickoff to make sure that products are launched smoothly and pack a punch. ?? Focus on immediate, important use-cases. At CallRail, customers with at least one integration are a LOT less likely to churn, regardless of what the integration is. ?? Balance quantitative metrics with qualitative insights - this makes sure that you're balancing usage and sentiment data together. Read the entire interview below, and thanks to Ryan for coming on!
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In the dynamic realm of product development, success hinges on asking the right questions. Whether you're a seasoned product manager or a budding professional in the field, understanding the key inquiries is paramount. These questions serve as the compass, guiding you through the intricate journey of creating exceptional products. #askingtherightquestions #ProductDevelopment #productstrategy #understandinguser #useremptathy
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??The Power of Saying 'No' ?? In product management, not every idea can—or should—make the cut. Saying 'no' is essential to protect your product’s focus and long-term success. Why 'No' is Powerful: - Keeps your product laser-focused - Prioritizes high-impact features - Prevents unnecessary tech debt - Builds credibility through clear, honest communication A well-placed 'no' today ensures your product stays aligned tomorrow. How do you ensure balance when stakeholders have competing requests? Let’s chat! ?? #ProductManagement #Prioritization #Focus
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"If it's not in Aha! it's not happening!" ???? This is how Laura Vassilowitch keeps her team aligned in Aha! Roadmaps — replacing siloed planning and outdated spreadsheets with a single source of truth. Check out our latest ?? Product All-Star's ?? advice on building team processes and driving measurable success in product operations. https://lnkd.in/gBSutR7E #ProductDevelopment #ProductCareer #ProductOperations
Product All-Star: 5 questions with Laura Vassilowitch
aha.io
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"Not Every Feature is a Good Feature ???" In product management, it's tempting to chase feature parity or build what competitors have. But here's the truth: features only matter when they solve real business problems. -> A great product isn’t about the most features; it’s about the right features. It's important to start by deeply understanding the challenges your clients face. Focus on their pain points, not trends. Evolve those insights into thoughtful features that add value and drive adoption. Remember, a well-designed feature that solves a real problem beats a dozen flashy ones that don’t. Let's build products that matter! #ProductManagement #FeaturePrioritization #CustomerCentric #ProductGrowth
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"Stepping into the world of product management, I'm reminded daily of the power of empathy in technology. It's not just about the code we write or the products we build; it's about the people we serve. 'Empathy is about finding echoes of another person in yourself.' - Mohsin Hamid. As we develop and manage products, let's always strive to keep the user at the heart of everything we do. Here's to creating solutions that truly resonate. ?? #UserFirst #ProductManagement #EmpathyInTech"
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From Startup darling to Scaleup nightmare ???? Not with Product Ops: The unsung hero of B2B SaaS success! …one might say ?? I've seen countless startups struggle with scaling their product management. From the outside as a Board Advisor as well as being right in the eye of the storm ??? How I did it and why we constantly outgrew the market and competition? A rock-solid Product Ops foundation combining modern and traditional PM Practices. Whenever my teams struggled, this was the missing link to glue everything together ?? From seed to Series A and beyond, companies that nail this are the ones that truly disrupt markets. It's not just about building features; it's about orchestrating the entire product lifecycle. Get this right, and you'll see faster time-to-market, happier customers, and ultimately, better returns. Private Equity (PE) firms take note: companies with strong Product Ops are prime targets for operational improvements and value creation - Rule of 50+ guaranteed! PS: Let me know if I went overboard with emojis this time. I feel I have it under control now ??
Product Operations connects the dots between product management, development, and go-to-market teams, driving smoother collaboration and better results. And it's all powered by 6 key pillars. Want the full scoop? Check out our latest blog post ???
Process and the Art of Product Operations | Productboard
productboard.com
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Product management is not just about making features; it is all about vision. Listen carefully to your users and let their needs guide you. Remember, every success starts with a smart idea and understanding. Keep pushing forward and bring change! #ProductManagement
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?? Unlocking Product Success: The Product Discovery System ?? As product managers, we know that the key to building successful products lies in understanding our users deeply. That’s where a robust product discovery system comes into play! ?? Why Invest in a Discovery System? User-Centric Insights: A structured process allows us to uncover real user needs, ensuring we’re solving genuine problems. Risk Mitigation: By testing assumptions early, we can minimize the risk of investing in ideas that might not resonate with our audience. Collaboration & Alignment: A clear framework encourages collaboration across teams—design, engineering, marketing—leading to well-rounded solutions. Prioritization: It helps us prioritize ideas based on data and user feedback, ensuring our resources are focused on what matters most. Cultivating Innovation: Regular discovery promotes a culture of experimentation, fostering creativity and new ideas. ?? Steps to Build Your Discovery System: Define Goals: What are you trying to achieve? Align on clear objectives. Engage Users: Use interviews, surveys, and observations to gather insights. Prototype & Test: Build low-fidelity prototypes and validate them with real users. Iterate: Use feedback to refine your ideas and solutions continuously. Document & Share: Capture learnings and share them with your team for ongoing improvement. Creating a product discovery system isn't just a one-time effort—it's an ongoing practice that can transform the way we build products.
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My favorite question to ask as a Product Manager - “What problem are we trying to solve?” Thoughtful solutions that address known pain points efficiently and effectively are the foundation needed for a successful product, for both the company and your customers. #doyourhomeworkupfront #productleadership
Successful product management in companies where it's least understood
mindtheproduct.com
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"Product Strategy: The Missing Link" by Inspired Author Marty Cagan of SVPG at Lean Product Meetup So many of the companies I meet have a?goal?(like doubling revenue), and they have a product roadmap (the?tactics), yet no product?strategy?to be found. In terms of product teams, product?strategy?helps us decide what problems to solve; product?discovery?helps us figure out the tactics that can solve the problems; and product?delivery?builds that solution so we can bring it to market. So why is product strategy so hard? Because it requires four things that are not easy for most companies:? The first is to be willing to make tough?choices?on what’s really important;? The second involves generating, identifying, and leveraging?insights;? The third involves converting insights into?action;? And the fourth involves active?management?without resorting to micro-management. Choices mean focus.?Deciding what few things you really need to do, and therefore all the things you won’t do. But I can’t tell you how many companies I’ve gone into and they have on some wall or spreadsheet a list of literally 50 major objectives or initiatives they’re pursuing.? And each product team complains to me that they really have no time to pursue their own team’s product work because they have obligations that cover more than 100% of their available time, not to mention all the “keeping the lights on” work, and dealing with tech-debt.? Moreover, many of these 50 major objectives or initiatives are truly hard problems, and just getting a little time slice and no clear ownership from a dozen or so different product teams has virtually no chance of making any real impact. So, focus comes from realizing that not everything we do is equally important or impactful, and we must choose which objectives truly are critical for the business. While product strategy starts with?focus, it then depends on?insights. Marty Cagan #productmanagement #productstrategy https://lnkd.in/dMwz3VCN
"Product Strategy: The Missing Link" by Inspired Author Marty Cagan of SVPG at Lean Product Meetup
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Post: https://cotera.co/blog/driving-product-decisions-in-a-diverse-market-insights-from-ryan-johnson-cpo-of-callrail