Coresight Research的动态

查看Coresight Research的公司主页,图片

8,067 位关注者

Unified Commerce Is Redefining the Customer Experience The rise of omnichannel shopping has transformed retail, giving customers the power to choose how they interact with brands—whether it’s online or in-store, and everything in between. But retailers that are ahead of the curve, such as Target, Nike and Walmart, are taking it a step further with unified commerce. Unified commerce takes omnichannel to the next level by shifting the focus from the channel-centric view to a more customer-centric approach, creating a seamless experience across all touchpoints. It’s more than just what the customer sees— it’s a complete alignment of operations, from inventory tracking with RFID to personalized advertising using shopper data. Key Insights: ? Target’s unified commerce approach offers multiple fulfillment options and integrates RFID for real-time inventory visibility. ? Walmart leverages its vast store network alongside its digital offerings, coupled its innovative advertising platform, Walmart Connect. Retailers that fail to adopt unified commerce risk falling behind, losing both market share and the ability to engage with modern, omnichannel-savvy consumers. Access the FREE REPORT, sponsored by Locus: https://lnkd.in/dSvacK8g #unifiedcommerce #omnichannel #Retailtech #consumerexperience

  • 该图片无替代文字

要查看或添加评论,请登录