Coresight Research的动态

Massive shout out to the wonderful Steve Gould from Mars Wrigley who jumped in at late notice to give the keynote presentation at our Retail & ecom Masterclass in NY yesterday. Steve gave us lots of insights into the power of personalization and how brands can work with their insight teams to find Moments, Rituals, and Inspirations to authentically connect with customers, citing case studies and campaigns for Extra and M&Ms. We also heard from Aaron Benor from Respondology on Social Media Comment Moderation, Russ Macumber from Impressive on how to really use AI for SEO while avoiding many pitfalls, Wendell Lansford from Wyng on how customer preferences and zero party data can drive business results, and Jacob R. Crusade from Channable on how to navigate the blurred lines between marketplace, social, and search. Super fun morning with a ton of knowledge exchange and awesome marketers! I'm looking forward to hosting our AI Masterclass in NY on May 2! Link in comments #masterclassing #eccommerce #personalization #socialmedia #networking

7Learnings is sponsoring RetailJam 2024, happening on June 20th at hashtag #Windsor! ?? This event is a must-attend for retail professionals, combining cutting-edge technology, innovation, and vibrant networking opportunities in a festival-like atmosphere. ?? Our UK Country Manager, Zachary Martillo will be there to share insights on how our AI-powered predictive pricing and marketing optimization tools can drive profits up to 10% for retailers. ?? Don’t miss out on this chance to learn from industry leaders and discover how 7Learnings can transform your retail strategies! Book a chat with us! #RetailInnovation #AI #PricingStrategy

Excited to share that I'll be moderating a fireside chat with some of our amazing customers at the Gartner Marketing Symposium on June 3 at 11:45 AM!??? Join us for "The CDP & AI Journey with Constellation Brands & SCI." We'll dive into some fantastic insights from Jeffrey Meisel of Constellation Brands and Elizabeth Wright of Service Corporation International.??? We’ll explore how leveraging CDPs and AI can transform your marketing strategy and drive real business impact. This session is packed with insights and success stories you won't want to miss!#GartnerMKTG #CustomerData #AI #MarketingInnovation

YAY! NielsenIQ officially hit 1 million followers on LinkedIn ?? A massive *thank you/gracias* to our associates, partners, clients, and stakeholders for being a part of this journey. Don't miss out! Follow NIQ for the latest insights on consumer intelligence, AI, retail trends, thought leadership, access to free webinars and much more. Enjoy!!? #NIQ #TheFullView

?? ???????? ???? ???????????????????? ?????? ???? ?????? ???????????????????? ???? ?????????????? ??????????! ?? A huge thank you to Dan O'Connor, Executive Fellow at Harvard Business School, for an eye-opening keynote on The Future of Commerce: 2030. Dan’s insights on the intersection of technology, data, and changing consumer behaviors gave us all plenty to think about as we prepare for the future. Here are some key takeaways: ?? ?????????????????? ????????????: Societal changes, an aging population, and evolving consumer behaviors are reshaping who works and who shops. ?? ???? & ????????: The power of AI lies in prediction with confidence. The future of retail will require prescriptive analytics—acting in real-time to make data-driven decisions. ? ??-???????????? & ????????????????????: It takes 10 years to incubate big ideas, but once they scale, they take share from older models. If you’re not on the next S-curve, you risk falling behind. ?? ???????????? ????????????????: The future isn't just about products, it’s about content-first selling models like social commerce, which are rapidly growing and reshaping retail. The future is fast and AI-driven. It’s not just about understanding trends but acting now to stay in the game. Big thanks to all our amazing speakers, including:? ? Freddy Guard from Snowflake ? Yair Adato from Bria.ai ? Our incredible panelists and participants! - Thank you Chris Conroy, Flora Delaney, & Rylee Rogers ?? The journey toward 2030 has begun! #AI #FutureOfCommerce #RetailTech #CPG #SocialCommerce #ComplexityToClarity #DataDriven #Harmonya #AIinRetail

I'm still riding the high from the #Shopper Conference! ?? Congrats to the Advertising Research Foundation (ARF) for crafting a space to explore the intersection of digital platforms, retail media networks (RMN), and AI in the relentless pursuit of consumer loyalty and ROI. The sessions were highly engaging, addressing the huge shift towards retail media networks (RMN) and how measurement is evolving to foster sustainable growth. Marketing mix analysis is no longer just a concept but a tangible reality. ? A big wave of appreciation goes to my talented fellow panelists—Stephanie Pegler, Erin Mitten, Anne Martin, Katie Vogt, and Trisha Tolly—for the dynamic discussions and our exceptional moderator, Mike Ellgass. ? As we navigate these transformative tides, I invite your perspectives: How do you see AI and RMN shaping our industry? Are privacy concerns holding back the full potential of personalization? Drop your insights below and let’s keep this conversation flowing! ? #oceanspray #commerce #ecommerce #media #arf #shopper2024 #retailmedia #AI #digitalmarketing #ARFShopperInsightsCouncil

Last week Cooler Screens Inc. hosted their annual Innovation Summit bringing industry leaders from the tech, advertising, and media community together to discuss AI’s influence over retail and media.?The panels tackled topics like AI’s role in a society and how to maintain the balance between privacy and security, a call to action for algorithmic transparency, and the new ‘software defined store’ driven by the intent signals found at shelf. Publicis Media’s?Alex Vinci?was part of a panel on #intelligentmedia which dove into the convergence of performance and brand media, underpinned by retail media and its integration into full-funnel strategies. While AI is elevating the relevance of retail media data and its impact on enhancing the consumer experience, as an industry we mustn’t lose sight of the consumer as we shape the future for better human outcomes. _ #PublicisCommerce?#commercemedia?#artificialintelligence

Intelligent advertising and the technology that powers it, is a game-changer for CPG brands because of its ability to engage consumers with a customized experience, while maintaining a privacy-safe environment. Thank you Alex Vinci for joining this important discussion at the Cooler Screens Inc. Innovation Summit last week! #IntelligentAdvertising #RetailAI #CommerceMedia #RetailInnovation

1. What do customers expect from stores in a digital world? 2. What does Gen AI mean to me and my retail business? 3. What should I expect from consumers going forwards? What is Gen Z like? 4. What are some of the cool things retailers are doing around the world. For answers to the above and a whole lot more, register here and join our event - https://lnkd.in/gev3PMQG PS: I have had a sneak peak and it is going to be a great investment of your time! Very interesting insights that made me think hard!