Copycat的动态

As marketers, our thoughts are what support an insight, spark an idea and drive a framework. ?? But thoughts are where we start, because we have to start somewhere. And with strategy, it’s important that our thoughts are backed by research, viewed through the lens of problem solving, involve category deep dives and rely on a deep understanding of human behavior, with a small side of—go with your gut. The process might be a little messy at first, teetering on information overload. But that’s what excites us most when working on creative strategy. The practice of turning lots of little thoughts into an insight uncovers our best ideas. It’s why creative strategy is so important—because that’s where the magic happens. Where we have the opportunity to turn what might feel like chaos into something quite beautiful.? ?? dixonschwabl.com/strategy?

Marketing isn’t about buzz—it’s about shifting culture and beliefs. The true value of a marketer lies in the ability to create a deep transformation in reality. Who are the best marketers in history? Answer: Figures who managed to provoke a change in people’s behavior, influenced cultural norms, and even shifted beliefs. → This is the kind of impact every -not average- marketer should aim for. It’s not enough to catch attention. Real success happens when your work sparks a deeper change, one that sticks long after the campaign is over. What kind of transformation are you aiming to create in your marketing?

Ever wonder why some brilliant campaigns tank before they even hit the market? As someone who's been on both sides of the marketing fence—first as a leader, then as a consultant—I've seen it happen too often. That's why I took the leap to become a COO after over 15 years in marketing. I was fed up watching my teams’ stellar visions wither away due to bungled execution. At wHole Marketing Solutions, we’ve cracked the code: focus on building enduring capabilities. This way, your groundbreaking ideas don't just stay in the boardroom—they actually reach your prospects and customers. And when that happens? Everyone wins: the agency, the client, the customer, and yes, even those ever-watchful shareholders. Let's keep the great ideas flowing—and actually see them thrive in the real world. #ExecutionMatters #MarketingSuccess wHole Marketing Solutions LLC

“ Ideas don’t come out fully formed. They only become clear as you work on them. You just have to get started! “ - Mark Zuckerberg This statement inspires us to refrain from a mistake that not only me but almost every creator makes in their initial stages. We all chase perfection : having the perfect tools and technologies for our needs, having the perfect team, or having the perfect lead magnets, outreach scripts or onboarding techniques etc. Infact, there isn't something wrong about that, but when it stops you from taking any action, there certainly is! This stage is exactly what is referred to as " Productive Procrastion". Things get clear and ideas turn into clarity as you start taking action. Only when you start taking action, you start to know yourself better; your strengths, weaknesses etc. And that is what matters most. You can not succeed in a market that has high potential but is not fit as per your personality type. So, the next time you see a market growing or some sales strategy being viral, ask yourself: " Does it align with my target audience?". Remember: " Personalization is the key!" Hence, at Thrive Analytics we dont believe in applying the same principles for all our clients businesses, rather we assess the business and its target audience and build solutions that resonate with the right audience and solves a pain point! Remember, You are just a DM away from a Free Marketing Consultancy Call with Thrive Analytics. Have a Great Day!

New ideas stunt growth. ? ?? Tough lesson to learn. And one that haunts marketing teams. ? It turns out that most teams don’t have an idea generation problem. ? There are always an abundance of ideas on the table with more and more being added to the list each day. All good stuff. ? Then, come the brakes… ? – “It might not work.” – “What would the ROI be?” – “Competitor X is doing this.” – “We don’t have the budget today.” – “What about this new shiny thing.” ? Leadership will always find a reason to give into their resistance, and to NOT ship. ? And this stunts growth. ? Truth is, the hardest part of marketing is always the EXECUTION. ? To ship the v1. To stick with it. To tweak it. To make it better. To let go of it when the signals align. ? Most teams are really lousy at this. ? Because it’s perceived to be *less* risky. ? Today, the high-growth teams do things differently… ? – They’re ruthless with prioritisation. – They commit to 3-5 ideas (max) and see them through. – They focus on these ideas and shun everything else. – They align the team with systems, processes, & data to execute. – They have clarity over the investment & impact of each idea. – They make people accountable. – They celebrate the ideas that work. – They quickly move on from those that don’t. ? Sounds so easy. ? Yet, it’s really difficult to make this a reality. ? But that’s what we need today. It’s a competitive advantage. ? #saas #marketing ? PS. The impact this has on team morale is off the charts.

I often find myself wondering if there's any TRUE meaning in what I do. Is strategy an art? A science? A glorified guesswork? Well, kind of all three. But at its core, strategy is just a thought process. It’s about solving problems and planning solutions, plain and simple. In corporates, it’s about "How do we grow and crush our competition?". At digital agencies, it’s "What does our audience want (and how can we sell it without being obvious)?". In media agencies, it’s "Which platform do we throw our client’s budget at?". And if you ask consultants, it’s "How many frameworks can we cram into one deck?". Strategy takes different forms, but the goal remains the same: solving problems in a way that creates impact. The jargon? That’s just the seasoning on the dish. Thoughts?

In my conversations with clients and agencies, a clear trend has emerged: marketing teams are navigating tighter budgets, and it’s reshaping the way we work. Here’s what I’m hearing: ?? Smaller budgets, bigger expectations: Marketers are focused on getting the best bang for their buck. Every dollar spent needs to show measurable impact. ?? Project-based partnerships: There’s been a shift from retained work to more project-based collaborations, offering flexibility but also requiring agencies to prove their value quickly. ?? The efficiency mindset: Agencies are rethinking workflows, leaning into tools like AI to maximise output while keeping costs down. It’s about delivering quality without compromise—even with fewer resources. It’s a challenging time but also one full of opportunity for innovation. Keen to hear your thoughts in the comments ?? #creativenatives

5 things marketing can’t fix for your startup: 1. Lack of product-market fit: → If your product doesn’t solve a real problem, marketing can’t create lasting demand. 2. A bad product: → Marketing might generate interest. → But a subpar product leads to negative word-of-mouth & high churn. 3. Toxic company culture: → An unhealthy culture impacts team morale, collaboration & eventually, how your brand is perceived. 4. Weak leadership: → Without strong leadership to set direction & strategy, even the best marketing won’t align with broader business goals. 5. Unrealistic expectations: → If stakeholders expect marketing to be a magic wand instead of a strategic tool, disappointment is inevitable. Marketing thrives when it’s part of a well-rounded strategy with solid foundations. What’s missing here? And hey, want to see more of my posts on LinkedIn? Give them a like or leave a comment so the algorithm knows you do.

Here’s a secret: sometimes, the simplest tactics perform better than big-bang strategies. A lot of marketers I speak to want a “big launch” to showcase their efforts—a bold, attention-grabbing initiative to make a splash. They want the kind of campaign that feels like an event, with all eyes on their brand. And don’t get me wrong, I get it. The big launch feels satisfying. It’s ambitious and visible, and there’s something gratifying about putting all that effort into something grand. But the sugar high can fade fast. Here’s the thing: while we need to save space for innovation, sometimes it’s the simplest strategies that drive the biggest results. And sometimes, chasing shiny new things is a distraction from what *really* moves the needle. Take social proof, for example. Creating relatable, authentic stories from customers or employees doesn’t require a massive campaign or a flashy debut. All it takes is a genuine story—a customer sharing how your product changed something for them or a team member giving an honest look at your company culture. These stories work *incredibly* well because they’re real and human, building instant trust. Going back to basics can be the most effective way to hit key goals, like converting more customers or attracting more talent. Sometimes, moving the needle on major business objectives isn’t about adding something shiny and new—it’s about focusing on what we already know *works.* If you’re aiming for impact, starting simple might be your smartest strategy. What’s one “basic” tactic that’s had a big impact for you?

Why does everyone think they can do marketing? Marketing isn’t just a catchy slogan or a well-placed ad—it’s a strategic blend of creativity, data, and deep consumer insight. Yet, everyone seems to have an opinion on it, as if it's easy. The truth? It’s not. Behind every successful campaign is research, experience, and a deep understanding of behavior and brand strategy. Marketing is both an art and a science, and just because we experience it daily doesn’t mean anyone can master it. Let’s give it the respect it deserves. Hire marketing experts. Listen to their expertise and distinguish between an opinion and business input. Yes, I speak from experience. #Marketing #DigitalMarketing #Management #MarketingLeadership #Strategy