What a great article that gets your mind going!
The debate over hockey’s cultural epicenter—Canada or the USA—is a fascinating one. Both countries bring unique strengths to the game. Canada has the deep-rooted tradition and unwavering passion that make hockey feel like a national identity, with generations of superstars like Crosby, McDavid, and Bedard keeping the country at the forefront.
Meanwhile, the U.S. is redefining the way #hockey connects with fans, leveraging entertainment, storytelling, and growing markets like Vegas, Seattle, and Utah to expand the game’s reach.
The rise of women’s hockey and dynamic players on both sides, like Matthews and the Tkachuk brothers, show how the sport is evolving to be more inclusive and exciting than ever.
Ultimately, it’s not about competition but collaboration in growing the sport. The future of hockey is exciting, and both nations are essential to shaping its next chapter.
What do you think—has the U.S. taken the lead, or does Canada still own hockey’s heart and soul?
#hockeydebate #
With the NHL 4 Nations Face-Off on the horizon, we took to our North American offices to drop the puck on the debate: Is hockey still Canada’s game or is the USA now defining the future of the sport?
Check out our latest Speed Read by MKTG Canada’s Michael Burke and MKTG US’ Alexander J.: https://lnkd.in/edFpQ-Wt
