Company posts rarely work in biotech. It’s a combination of 3 things: 1. LinkedIn represses company page posts Personal account posts are preferred. Company reach outside the organization? Less than 20% of what a personal post can. Bad return on investment. 2. Scientists don’t trust company pages You’re not selling to the general population. You’re selling science to some of the most intelligent and skeptical people on the planet. They engage with the opinions and findings of trusted peers and peer-reviewed information. A company page can (almost) never be that trusted source. It’s too biased. 3. The content is boring and self-serving Sorry. It needs to be said. Most posts fall into these categories: - Learn about how WE are awesome! - Come meet US at a conference! - Go view OUR webinar! - GIMME your email! - Visit the website! The underlying message? Give something I haven’t earned so I can take advantage of you. No one is interested in that. Alright. So what should be done instead? Well, you'll have to follow our founder Benjamin McLeod to find out! (Or just check out our website)
Exactly! Company pages are more focused on self accomplishments and worthiness rather than being informative and honest. Even the company employees will sometimes lol when watching progress on social media and not in practice!
but i enjoy them Benjamin McLeod, haha
Convey Bio don’t listen to Benjamin he might be too hard on you ?? - I’ll pay attention to your industry news and content
Well constructed point and demonstration. With that said, there is a culture-building element of engaging with your employees. I think a more useful approach to the topic at large would be to talk about social media strategy for company pages.
To extend that logic, is commenting the prerequisite to get a job with you then?
Curating Advanced Therapy Science | Founder @ Convey Bio | I build powerful Linkedin brands for biotech executives that build trust and generate leads
1 周See what I mean? 4 hours later, and virtually no engagement. Stop using company pages as your main strategy, people. EDIT - when I first commented on this, the post had 3 likes - then a bunch of you came along and ruined my point ????