ConvertFlow转发了
In 2023, the ConvertFlow team and I have been all-in on helping e-commerce brands level up their store’s funnels. What we’re finding works, is focusing on the 4 major playbooks for the offers that make up an effective e-commerce funnel: 1. Targeted welcome offers?to shopper segments and incentive them to subscribe 2. Product recommendation quizzes?that uncover shopper preferences and make personalized product recommendations 3. Product landing pages?dedicated to selling the benefits of specific products and bundles, without needing to adapt the store’s theme for all products 4. Upsell & cross-sell offers?that entice shoppers to add more to cart and order more Brands that implement these offers have seen immediate results. Valyou Furniture?saw a 3x increase in subscribe rate by replacing their site-wide welcome offer with targeted welcome offers for specific product collections. ReadySetFood?saw a 23% add-to-cart rate with a product recommendation quiz, presented right after their welcome offer. Lifepro Fitness?scaled to dozens of product landing pages that convert as high as 59% of shoppers. SimpleShot?got a 17% bump in AOV by adding 1-click upsells to their store. Funnel wins like these have a big impact on revenue, with some brands seeing as much as a 7869% ROI on their ConvertFlow plan. Even more important, is the brand leveling up how they look at their store, graduating from looking for the next tactic to try, to strategic thinking about how to improve their full funnel. This means they’re actively looking for where in their funnel could they launch an offer to motivate shoppers to add more to cart and checkout, as well as where they can experiment with split-tests. Our goal is to get more brands to adopt funnel building as a part of their ecommerce workflow, making it fast and easy to toggle on pre-built templates that we’ve battle-tested. Here are recent updates we’ve released to achieve this goal: https://lnkd.in/eHpE5bvH
Jon, thanks for sharing!
Elevating Business Growth: Innovating Cloud Solutions for Seamless Business Development
11 个月Upsell and Cross-Sell is huge! Well done with this initiative!