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Content Marketing| Content Writer for B2B Finance, B2B SaaS and AI-powered brands

Imagine sending a “Buy one get one free” offer to a customer who indicated an interest in a product. That sale will be super easy to close. This is the same with sending relevant and timely emails to individuals who indicated an interest in your brand by subscribing to your mailing list — getting them to take the required action will be much easier than targeting them on another platform. This is the power of email marketing! In my latest article for Content and Planning - SEO Content Writing Agency, I explore top 7 email marketing tools for small businesses, alongside their best use case, key features, pros, cons and pricing. Link in the comments section.

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Ibukun Esan

Content Marketing| Content Writer for B2B Finance, B2B SaaS and AI-powered brands

7 个月
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Chioma Ubiji

Freelance Content Writer and Strategist????| Let's work to help your B2B/B2C SaaS & E-commerce Brand Boost ?? its Visibility & Growth | Law Grad Turned Content Pro???

7 个月

This is really good stuff Ibukun????

The beauty of segmentation is why email marketing supersedes social media. It means you can send targeted messages to each section of your audience. Those that are already customers, you can upsell them. Those that are on the fence, you can give them an incentive to become customers. You can sell low-ticket items to move subscribers to customers. Let me not get started on automations and sequences.

Shivani Bohare

Helping startups grow 5X with content | Living my dream life as a digital nomad | I write posts and articles about doing both | Director of Content Marketing @Morff

7 个月

! ?? Email marketing is like having a direct line to your most interested customers. It’s all about leveraging that connection with personalized and timely messages. Can’t wait to dive into your article and see which tools stand out.

Anand Bodhe

HubSpot-Certified Sales Ops Strategist | Boosting Revenue by 20-50% Through Pipeline Optimization | Helping Sales Teams Close Faster

7 个月

email marketing's like the secret sauce for small biz growth, right? what tools are you digging into?

Hafsa S.

B2B Copywriter | Curious Marketer | Public Voice & Social Media Strategist | Bold Words That Turns Clients Ouch into Ohh

7 个月

How can you use what you know about your customers to make your email campaigns more personal and eye-catching?

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