Content Science的动态

Still more quotes from content geniuses in the third edition of The Content Advantage! Interest in AI's potential is as strong as ever, and seasoned leader Susanna Guzman (CPACC) Guzman shares an upside you might not have thought of. "One of the biggest opportunities that I see for generative AI is that business leaders who think through the tool's risks and rewards can't help but come to a deeper understanding of what content is, how pervasive it is within a business, and how much the employee experience and customer experience depend on it." It will be hard for any business leader to avoid this understanding of content as they get serious about implementing AI at scale. And when you factor in Gartner's recent finding that 80% of businesses consider themselves to be competing MOSTLY on customer experience (CX), the stakes for how AI affects content in CX become even higher. All good news for anyone who wants to make the case for investing in a content-led approach to deploying AI at scale. Check out The Content Advantage for more about how to do that and more! Link in the comments. Already checked it out? I welcome a thoughtful rating and review! #contentstrategy #ai #artificialintelligence #cx #customerexperience #dx #contentoperations #cms #book #thecontentadvantage