Our latest research indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65% of top 20 query volumes. The latest installment of the See Tomorrow initiative also suggests there is considerable need to enhance patient education specific to contact lens removal, as well as to amplify discussions surrounding dual wear, i.e., patients situationally shifting between contact lenses and glasses. The initial findings from the Digital Discovery: Consumer Searches Reveal Contact Lens Realities study are being shared during Vision Expo East in Orlando this week. Additional data and insights are expected to be made public over the coming months. Find out more at bit.ly/3QJTbTf
