Connect You In的动态

Building a brand isn’t about: → Posting 24/7 → Jumping on every trend → Ignoring your audience’s real needs → Burning out while chasing vanity metrics Real brand success is creating a strategy that works while you: → Take time to refine your vision → Create content that actually resonates → Focus on building meaningful connections → Enjoy the process of growing authentically I spent years chasing the “do more, faster” approach. Now I build smarter, not harder. And guess what? Engagement is up. Stress is down. The brand is growing. The secret? A scalable, sustainable strategy that doesn’t sacrifice your sanity. *** Loved this post? Repost it with your network & follow Rush Ricketson for more.

Imagine your brand as an epic tale—one where your audience sees themselves as the hero. They’re on a quest to solve their problems and meet a guide (your company!) to help them on their journey. Through twists and turns, your audience will grow, discover their inner strength, and eventually conquer their challenge once and for all. That’s a lot more compelling than saying “we’ve been in business for 25 years,” right? Here’s an actionable tip: instead of talking about yourself, create a customer spotlight series. Share authentic stories from your clients about how your offerings transformed their lives. Use videos, quotes, or testimonials that highlight their journey, struggles, and successes--and how your product or service helped them overcome it all. At the end of the day, people don’t just buy products; they buy stories. By weaving narratives into your marketing strategy, you’ll foster deeper connections and inspire action. Let your brand's story unfold!

If you're like most of my clients, you assume that in order to "push your brand" out there you need to heavy up your ads, emails, and "networking" requests... But, if you're paying attention there's one quality that consistently helps brands stand out: Authenticity. Authentic relationships go beyond the surface—they’re about understanding, connecting, and showing up for your audience genuinely. When brands stop seeing followers as numbers and start engaging them as people, everything changes. Here’s what I’ve found: 1. Trust First, Sale Second: When you lead with value, trust builds naturally. And trust? It’s a currency that converts. 2. Show Up Consistently: Authenticity requires consistency. When your message is scattered or only shows up sporadically, it's hard to create that genuine bond. 3. Listen Before You Talk: Engage with your audience. Get to know their pain points, and let that guide your content and messaging. These principles are a big part of what we cover in Amplify Your Brand. If you're interested in diving deeper, I've put together a free 3-part video series to help you create the kind of brand that doesn’t need to shout for attention but naturally draws people in. Because real relationships are your best marketing asset, now more than ever!

There's so much branding advice out there. And it's overwhelming. (Especially for beginners) Listen... When you're unsure what to do, focus on connection. Understand your audience: Know their needs and values. Craft clear messages: Keep your brand message simple and resonant. Align with your values: Make sure your brand’s values shine through. When you finally know what to do, focus on resonance. Create meaningful content: Share only impactful insights. Engage thoughtfully: Connect with your audience genuinely. Build lasting relationships: Focus on trust and loyalty. Remember: Brand connection comes in stages. It's a journey. So keep connecting → 1 step at a time :) (Repost for others if this is useful ??) P.S. Which one (1-6) are you focused on right now?

Here’s why your brand visibility is low and how to fix it fast. Imagine you’re posting consistently, using hashtags, and even running ads, but no one DM for enquiry. I understand it's frustrating. The reason is because you’re showcasing your products without telling a story that connects emotionally with your audience. People don’t just buy products; they buy experiences. Instead of posting a plain product photo, share a relatable moment. For example, if you sell a tech product or offer a service: ??Show how a customer used your product to simplify their busy life. ??Use captions that tap into emotions and highlight the transformation. Stories evoke feelings, and feelings drive action. When people connect emotionally, they are interested in what you sell, which boosts your brand visibility. Have you ever seen a brand's content that made you desire their product or service without selling directly? Share your experience with me in the comment box

Your brand speaks.? ? Even when you do not intend to.? ? This is beyond words. This is your Brand’s Voice and Personality. It’s your vibe, your energy, your essence. And it’s the thing your audience remembers long after the first impression.? We’ve compiled a guide to help you find your Brand’s voice and own it like a boss. ?? What’s Inside? ?? A fun framework to uncover your brand’s alter ego.? ?? Tools to match your tone with what your audience craves: be it formal, friendly, or just chill.? ?? Step-by-step hacks for crafting killer pitches, taglines, and messaging pillars. ?? Who’s It For? ?The biz owner tired of sounding like a robot? ?Brands ready to ditch the generic and embrace the memorable? ?Anyone who wants their audience saying, “Wow, this sounds like they’re talking directly to me!” Your brand’s voice is the mic drop moment in your messaging. Let’s make it unforgettable. ?? Grab the Resource and start talking like the legend you are.? ?? https://lnkd.in/gUwnJkCd

Let's play a game After walking for 30', I reached my gate - finally. During that 'journey', this ad caught my attention. I recalled my Brand Strategy course - how important it is to know your audience and their habits: - How do they feel when travelling? - What do they usually do and think when they are about to fly? - And, how do you want them to feel? After all - if lucky - we have a few seconds to catch the audience's attention. Of course a good campaign doesn't guarantee a direct sale, but it makes your brand stand out and that is a step closer to a sale. So what's the game? I'd like to invite all my network who isn't a marketer to answer the following question: What do you think is the audience of this post? Why? Because we all experience and do marketing in our daily life. We might not know the disciplines BUT we know marketing. -- "Hi, I'm Lina, a Creator, Brand Strategist and Marketer. I am fond of delivering complex ideas in a simple & fun way. I do that by listening to my audience and tailoring my messaging to meet their needs. Like, leave a comment of PM me to get the conversation started. Cheers, Lina"

Ever thought about how milestones can shape your brand's story? Megan Cunningham, our visionary CEO at Magnet Media, reveals the secret in her latest Forbes article. Discover how to transform anniversaries into powerful marketing moments that captivate and engage. ?? Don't miss out—dive into the full article: https://lnkd.in/etdqufKY Ready to turn your milestones into moments of impact? Let's discuss! ??

90% of your "brand building" efforts will go unnoticed. But that 10% that DOES get seen? It can change everything. Here's how to build your brand consistently (even when crickets are your only audience): 1. Create DAILY: Write, post, share. Consistency compounds. 2. Document > Create: Share your journey, not just polished outcomes. 3. Engage GENUINELY: Reply to comments, DM interesting people. Build real connections. 4. Repurpose SMARTLY: Turn that LinkedIn post into a tweet, blog, video. Milk your content. 5. Stay ON-BRAND: Define your voice, stick to it. Authenticity attracts. 6. Add INSANE VALUE: Every post should teach something new. 7. Be PATIENT: Rome wasn't built in a day. Neither is your brand. Remember: Your biggest wins often come when you think no one's paying attention. Keep showing up. Keep delivering value. Your audience will find you. --------- Liked these tips? Don't forget to spread the love! ?? SHARE the post, or tag someone building their brand. ?? Follow + hit the bell for daily battle-tested marketing tips. ?? What's your best brand-building hack? Drop it in the comments!

Founders think, product or service promotions are more than enough here. Common Audience: Daily content with descriptions/types of products or services. These types of posts don't bring sales to the company. --->Refine your audience. --->Select the target group. --->Create content that shares value. This attracts customers with trust and value. It also adds: --->Retain the customers. ---->Discover new clients. ---->Promote to the right targets. ---->Simple ways to approach. So, a personal brand is not about spending money to promote oneself, but about creating a trusted community to build your brand. If you are a Founder, interested in building your brand, DM.