We are so proud of our partnership with Sainsbury's and the important work we’re doing together through our Nourish the Nation programme, to ensure that children have access to good food during the school holidays. We know that this can be a particularly challenging time for many families experiencing food poverty and were pleased to join Baroness Boycott in the House of Lords to discuss the importance of the Government led Holiday Activities and Food (HAF) programme and how Sainsbury’s and Comic Relief are working together to support this programme to ensure more children are able to access healthy and nutritious meals during the school holidays.
We believe no child deserves to go hungry in the school holidays. That’s why we’re thrilled to partner with Comic Relief to tackle food poverty head-on. Last week, we had the honour of joining Baroness Boycott in the House of Lords to discuss the crucial Holiday Activities and Food (HAF) programme with Stephen Morgan MP, Minister for Early Education. Since 2018, HAF has been a lifeline for vulnerable children, ensuring they receive nutritious food and engaging activities during school holidays. Our Chief Marketing Officer, Mark Given, shared insights on how collaboration between government, the charity sector, and businesses like ours can secure the future of HAF. Through our Nourish the Nation programme and partnership with Comic Relief, we proudly donated £1.7m last summer, creating over 50,000?additional HAF places and making a real difference in the lives of thousands of children. A massive thank you to Feeding Britain for organising such a fantastic event and allowing us to be part of this important conversation. #NourishTheNation #FoodPoverty #sainsburys
Thank you for the work you've done with Sainsbury's to increase the reach and accessibility of activity and food programmes this year. The support you've given to community organisations across London, as well as other parts of the UK, has been huge and many communities have been strengthened and improved as a result.