There will be a lot of ?? on here over the next few days about the ?? 'What we watched" data from Netflix ??
Initial thoughts on this are as follows
1. Exciting!
2. Devil is always in the detail. 18,000 'titles' yes, but around 500 of them contribute to 50% of viewing across the period, 110 movies and 390 TV Franchises (Not titles, they are simply seasons)
3. The Top 10 Movies by viewing hours are almost predominantly Netflix titles released in the last twelve months with the exception of Boss Baby which is only available on the US platform
4. The Top 10 TV Franchises are again dominated by Netflix shows, Ginny & Georgina coming out on top with the long awaited second series premiering at the beginning of the period (Jan 5th)
5. The exceptions in this list are the Walking Dead (2010, 11 series), Suits (2011, 8 series) & Blacklist (2013, 10 series) 2.2 of which (WD, The Blacklist and 2 seasons of Suits) are only available to subscribers in the US.
So Netflix incredibly good at promoting its own shows on the platform and acquiring (especially for its huge US audience) the best of the rest with titles like New Amsterdam, Breaking Bad, Grey's Anatomy, Lucifer and Friends sitting just outside the Top 10 Franchises
For more analysis and opinion you can visit here.
Exciting news, more data, more smoke, more mirrors, as ever our mission to pick our way through and meet you on the other side ????
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