ColorDynamics的动态

On stage… ?? In a rapidly evolving FMCG landscape, #ecommerce and digital presence is gaining traction, raising the question: “Has the physical shelf lost it′s pole position?” #brands are rethinking their strategies to ensure visibility and relevance in the digital world, while printed packaging is increasingly complementing digital interactions. This integration poses challenges for brand owners and marketers but also opens up many opportunities. Time to rethink the value proposition of packaging decoration says Stefan Hilss, CEO of Linked2Brands at the drupa – no. 1 for printing technologies touchpoint packaging stage today.

?? Packaging Innovation Highlight: The Power of Digital Printing in Personalization ?? In today’s hyper-competitive market, standing out on the shelf has become more than just good design—it’s about making each package a unique experience for the customer. That’s where digital printing comes in, reshaping how brands connect with consumers. ?? Why Digital Printing? Digital printing allows brands to bring agility and personalization to packaging like never before. Imagine launching a campaign with region-specific designs, limited-edition artwork, or even customized packaging for individual customers. It’s faster, flexible, and far more cost-effective than traditional printing. ?? ?? Personalization Drives Engagement Did you know? Over 70% of consumers are more likely to purchase products with personalized packaging. This approach makes customers feel valued and boosts brand loyalty—a true game-changer for CPG brands in a saturated market! ? Benefits of Digital Printing in CPG Packaging: Quick Turnaround: Launch campaigns faster with digital’s shorter setup times. Sustainability: Reduced waste through shorter print runs and minimized inventory. Flexibility: Easily modify designs without retooling—perfect for seasonal or promotional packaging. Cost-Effectiveness: Save on printing large volumes; print only what you need, when you need it. Imagine the possibilities: Limited editions for festivals, personalized messages on coffee pouches, or location-based design themes for special product lines. The future of packaging is here, and it’s personal. ?? How are you using packaging to create a unique experience for your customers? Share your thoughts below! ?? #PackagingInnovation #DigitalPrinting #PersonalizedPackaging #FlexiblePackaging #CPGBrands #BrandLoyalty #SustainablePackaging #PackagingDesign #CPGMarketing #CustomerExperience

The rise of variable data printing allows businesses to tailor their print materials to each customer, boosting engagement by up to 30%! Personalized marketing is no longer just a trend—it's a must. #PersonalizedPrint #MarketingInnovation #PrintTrends

?? ?????????????????????????? ?????? ???????? ?????????? ???? ?????????????? ???????????????? ?????????????????? ???????? ???????? ???? ???????? ????????????????????: https://lnkd.in/daXTQiUS (?????? ?????????????????? ???????? ???? ?????? ?????????? ????????????????) Digital printing packaging is rapidly gaining traction across industries due to its flexibility, customization capabilities, and sustainability. Driven by the #demand for personalized packaging and shorter production runs, digital printing offers a viable solution for brands looking to enhance customer engagement. With growth fueled by food & beverage, cosmetics, and e-commerce sectors, this technology allows for cost-effective, high-quality printing. #Trends show a rising preference for eco-friendly inks and materials, as well as smart packaging integration. As the industry evolves, digital printing is set to redefine packaging innovation. ?? ?????? ?????????????????? ???????????????? ??Xeikon ??Eastman Kodak Company ??Landa Digital Printing ??Quad ??Tailored Label Products, Inc. (TLP) #DigitalPrinting #PackagingInnovation #PrintPackaging #DigitalPackaging #SustainablePackaging #PackagingDesign #PrintingTechnology #SmartPackaging #CustomPackaging #PackagingSolutions #EcoFriendlyPackaging #ProductBranding #FlexiblePackaging #PrintMarketing #PackagingTrends ?? ????????????: @rushmyprints-samedaybookle8670 ?? ????????????????????: I don't intend any copyright (DM me for credit & removal)

Packaging plays a crucial role in product protection, branding, and consumer perception. With the rise of eCommerce, digital printing for packaging has become increasingly important, offering flexibility, customisation, and quicker turnaround times. This innovation helps brands stand out in a competitive market, adapting to changing consumer demands and promoting sustainability. Discover how digital printing is shaping the future of packaging and why it matters more than ever. #PackagingSolutions #DigitalPrinting #eCommerce #ProductPackaging https://buff.ly/3VjyQGd

Digital printing is changing the game for businesses by allowing you to tailor marketing materials to each customer’s individual preferences. It’s not just about printing; it’s about connecting on a personal level. With the help of data analytics and variable printing technology, you can segment your audience and send out messages that truly resonate. The approach makes the experience more engaging for customers while strengthening brand loyalty and encouraging repeat business. Plus! Digital printing supports on-demand production, cutting down on waste and ensuring you can respond quickly to market demands. This efficiency is a win for your bottom line and for the environment. Leveraging digital printing can give you the edge you need by delivering a personalized and impactful customer experience. Start implementing digital printing today: https://hubs.ly/Q02rRH9t0

drupa – no. 1 for printing technologies is almost here... Make a note of 5 June 2024 at 1:15 pm in your calendar! Experience an insightful keynote by @Stefan Hilss, CEO of @Linked2Brands, at Drupa touch point packaging! In a world characterised by the growth of e-commerce, Stefan will explore how brands need to adapt to stay relevant in the digital age. Learn how e-commerce and digital presence is reshaping the market landscape and sparking the debate: "Has the physical shelf lost its pole position?" Learn how brands need to adapt their strategies to succeed in the digital world and discover the benefits of a unified approach to printed and digital packaging! Valuable insights into the future of brand marketing from the perspective of a pre-media agency - if you're there, don't miss this opportunity. Are you as excited? ?? #digitaltransformation #packaging #drupa24

Digital printing is changing the game for businesses by allowing you to tailor marketing materials to each customer’s individual preferences. It’s not just about printing; it’s about connecting on a personal level. With the help of data analytics and variable printing technology, you can segment your audience and send out messages that truly resonate. The approach makes the experience more engaging for customers while strengthening brand loyalty and encouraging repeat business. Plus! Digital printing supports on-demand production, cutting down on waste and ensuring you can respond quickly to market demands. This efficiency is a win for your bottom line and for the environment. Leveraging digital printing can give you the edge you need by delivering a personalized and impactful customer experience. Start implementing digital printing today: https://hubs.ly/Q02sCqc90

This story is about unlocking creativity, options, and consistency with Inkjet Printing across multiple touchpoints of a customer journey. #ProjectPeacock #Printerverse #Marketing #Design #PrintServices #PrintingInnovation https://lnkd.in/dsFmCfxW

This story is about unlocking creativity, options, and consistency with Inkjet Printing across multiple touchpoints of a customer journey. #ProjectPeacock #Printerverse #Marketing #Design #PrintServices #PrintingInnovation https://lnkd.in/dsFmCfxW