Colorado Tourism Office的动态

An annual survey by the 1000 Islands International Tourism Council reflects that 78 percent of New York and Ontario tourism operators are pleased or satisfied with 2023 travel business, while about one in five reported disappointment. The annual tourism survey questions businesses on both sides of the border, from Ontario (including Leeds-Grenville, Frontenac and Glengarry Counties) and upper New York State that generate sales from visitors. The survey was sent via email to businesses and organizations in the tourism council’s database of local tourism organizations, attractions, and lodging and recreation businesses. Some key insights: ??Satisfaction rates between New York and Ontario businesses ran closer than during the 2017‐2022 period, with Canadian operators having a slightly more favourable review of 2023 and outlook for the years ahead. ??Nearly half of responders gave poor marks to the impact of general economic conditions on business. Retail sector businesses had some of the lowest satisfaction rates, potentially owing to less spending while in the destination. ??This year’s survey asked operators to pick the areas they most want to see investment to improve their destination. Critical infrastructure and quality‐of‐life improvements such as roads, bridges, benches and walkable downtowns were most popular. ??View the full report?? https://lnkd.in/eU9D9XRV ??George Fischer

May is tourism month and California clocks in at over 150 billion! "Governor Gavin Newsom and?Visit California?CEO Caroline Beteta revealed that tourism spending in California hit a historic high of $150.4 billion last year, surpassing the previous record of $144.9 billion set in 2019. This milestone underscores California's status as the top state for tourism in the nation, with its attractions drawing visitors from around the globe." Los Angeles Magazine Simply put - the California travel industry is a growth vehicle for brands that pro-actively participate as a member of the travel industry. Travel economy partnerships, the visitor spend, the tourism experience ecosystem, economic impact from visitors, and destination marketing and brand strategy are all part of it. Cannabis shops, lounges, cafes and CPG brands that are in the California market and exist in tourism-rich destinations have a powerful opportunity to differentiate and excel - with travel. Cross-industry investment that builds bridges to travel and tourism is money well spent for most California cannabis brands and businesses. Applegarth Strategies can help. We are a boutique consulting firm specialized in travel industry growth strategies.

Tourism in New Jersey not only is up — it has passed its pre-pandemic levels, according to the 2023 economic impact report released Thursday by the New Jersey Division of Travel & Tourism. According to the state’s independent research partner, Tourism Economics, visitation to New Jersey increased more than 5% year-over-year in volume, to 120.5 million visitors from 2022’s level of 114.6 million, registering 4% higher than the 2019 record level of 116.2 million. Even more importantly, the combined effect of recovered demand and rising prices propelled visitor spending to $49.1 billion, which was 6% above 2019 levels and 8% over the previous year.

Tourism seasonality shapes the economic landscape of many destinations. The unequal distribution of tourism activities (low season / high season) leads to economic instability, community vulnerability and strain on resources. Acknowledging this pattern invites a necessary conversation about a cycle that, traditionally, perpetuates financial uncertainty and hardship, when the cyclical nature of tourism could very much present a source of continuous opportunity, and help mitigate overtourism by balancing tourism out more evenly throughout the year. Addressing seasonality takes businesses, local authorities, and tourism boards to coordinate efforts to diversify and market destinations effectively throughout the year. Instead of closing your doors during lower seasons, small hospitality business owners can (and should) take some proactive steps to sustain their operations and contribute positively: Diversify Offerings: Each season offers unique opportunities that can be accentuated to attract diverse audiences. Create Seasonal Packages: Develop special packages or promotions aligned with local events or activities. By offering tailored experiences that align with off-season attractions or local traditions, you can draw in visitors during slower periods. Engage with the Local Community: Build partnerships and work on strengthening your community ties, which can support business during lower seasons. Market Year-Round: Adjust marketing strategies to promote the destination and hotel experiences across different seasons. Highlight unique attractions and benefits to entice travelers to visit throughout the year. If you’re interested in diving deeper into the topic of seasonality, the full article is available here: https://lnkd.in/e6JzHB8n

Although one of the last countries to re-open its borders to tourism,?Canada’s tourism revenue is set to exceed 2019 levels, generating $109.5 billion by the end of 2023, according to Destination Canada’s latest Tourism Outlook report. This represents the recovery of the tourism sector from the COVID-19 pandemic one year earlier than projected. While this is positive news, Destination Canada points out that recovery both geographically and across sub-sectors has been uneven. See more details on this latest tourism analysis in Travel Markets Insider Destination Canada Frontier Duty Free Association Barbara Barrett Tania L. #dutyfree #travelretail https://lnkd.in/eZ9yX7sV

It's great to be in the news! If you missed it, CTV visited our office to discuss the surge in tourism in Muskoka since the pandemic and our efforts to introduce Muskoka to the global travel trade. Our goal has always been to spread the word about Muskoka and attract more tourism outside the summer months. The travel trade has proven to be an excellent way to showcase Muskoka internationally as this "secret" luxury lakefront A-list destination. "I want to make this region sustainable with year-round tourism interest, which will create opportunities for year-round employment and more thriving communities in Northern Ontario." https://lnkd.in/gSn7E7KC

States Most Dependent On Tourism: Tourism plays a vital role in the economic growth of many countries and states around the world. It generates revenue, creates jobs, and promotes cultural exchange. Some states in the United States, in particular, heavily rely on tourism as a significant source of income. These states offer diverse attractions, ranging from breathtaking natural wonders and historical landmarks to vibrant entertainment hubs. In this article, we will explore the top states most dependent on tourism, analyzing the reasons behind their popularity and the challenges they face....

As global tourism grows, it’s?crucial for destinations to be ready. How can the tourism ecosystem prepare to host unprecedented volumes of visitors—while also managing the challenges?

Not so very long ago, there was a move in the tourism industry to cater more specifically to domestic tourism. This was, of course, born out of a need because people weren't able to travel far from home or hop on a plane to fly internationally. There were some stellar initiatives launched during that time, but so many of these have fizzled and died instead of evolving. Yet, even though people can now travel, the climate crisis is forcing many people to pause and reconsider whether traveling far from home is even appropriate. Perhaps that should serve as an incentive to revisit and update those domestic tourism initiatives? Here are a few questions and ideas to get you started: Tour operators and service providers: > Have you created any short getaways for people who want to stay close to home?? > Are you offering day tours or trips that cater to local residents?? Destination representatives:? > Do you have a marketing strategy specifically for domestic travelers? > Have you found new ways to tell stories that engage residents?? > How are you building experiences for locals that will help turn them into word-of-mouth ambassadors? (Remember: Local people have friends and family who visit and will need to be "entertained!") Ideas for leaning into domestic tourism: > Incentivize locals (however you define that) with activities, experiences, discounts, and opportunities that encourage them to be domestic tourists. Show appreciation for residents with discounts at area attractions, for example, and host special locals-only hours or experiences. > Have a community-specific page on your destination website that specifically speaks to domestic tourists interests and needs. > Invite locals to be tourism partners by offering access to spaces that often turn them away. For example, offer incentives like free parking in traditionally touristy areas so that they're encouraged to visit and experience what out-of-town visitors experience. > Instead of hosting far-flung influencers and travel writers for flyby visits, destination representatives should foster relationships with local content creators who champion the awesomeness of their own backyard.

What is responsible tourism? Ever since we started realizing that our travels were having unexpected consequences on the lives of the people whose countries we visited we've asked ourselves the same question. Essentially, the ideas and practices behind responsible tourism attempt to minimize the detrimental economic, social, and environmental impact of the ever-growing travel industry. And a massive industry it is. One out of every eleven jobs across the world is directly related to tourism. Ten percent of the world’s total GDP is derived from the industry, and that number has been growing annually (Covid years aside). As a multi-trillion dollar business tourism has the power to mold the landscape of our favorite (or yet to be discovered) destinations. And yet, as the years have gone by, the more we travel the more we see people acting like absolute barbarians. Shoving for selfies, defacing local works of art, ignoring locals as if they were NPCs, littering, shunning local dress codes, treating destinations like private playgrounds...the list goes on. The problems of mass tourism, and the in-and-out nature of swarming destinations for IG status, are all getting seemingly worse. What can YOU do to try and offset some of this? We don't pretend to have all the answers, and we don't pretend that we haven't acted badly ourselves from time to time. But we should all try to do better. We're not here to preach, or to scold. If you find this article informative and if it makes you pause to think about how you could be a better tourist then we consider that a huge win. Thanks for taking the time to read this. Happy travels all. Be kind to your next destination. https://lnkd.in/dJtsMFvB