We've got a cautionary tale for brands clowning on consumers in Ad Age today, penned by our very own Head of Brand Comms + Marketing, Katie Walley-Wiegert. Click below to see what she has to say about what marketers must consider before tricking consumers. Also, her deep affinity for Capri Sun. https://lnkd.in/ePHqtMjy
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According to Paz Romero Vice President of Marketing at TGI Fridays, says consumers want these three things from brands: Know me. Show me you know me. Add value to my life. Exciting insights at @brandinnovators Shaping the Future of Marketing Summit!
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In 1991, Regis McKenna famously said, "Marketing is everything and everything is marketing." Today, with Gen Z's growing influence, his words ring truer than ever. Despite their aversion to traditional advertising, Gen Z holds significant market power. Every aspect of a brand's operations now contributes to its marketing, especially considering the diverse touchpoints available. By prioritising sustainability and social responsibility, brands can resonate with the values-driven mindset of Gen Z consumers, shaping the future of marketing. #ESG #FutureOfMarketing #GenZ
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It's almost Advertising Week! LoopMe CRO Lisa Coffey will be kicking off the week on stage with dentsu's Sarah Stringer, Deutsch NY's Karen Benson and Mediaplus Group's Jasmine Presson. Join us at 2:50PM on Monday, October 7th to hear these industry leaders share actionable insights on integrating performance media and brand advertising to achieve sustainable growth: https://hubs.li/Q02S8Z7m0 #AdvertisingWeek #AWNewYork24 #brandadvertising
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Facing low engagement, rising costs, and mismatched brand partnerships? You're not alone. Suneil Chawla breaks down the 2 main reasons your campaigns might be falling flat, all backed by research and data. Watch our video to learn more! ?? #influencermarketing #brandpartnerships #engagement
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Emotions have an extraordinary influence on our decision-making process, and advertisers have long understood the power of tapping into these emotions to create impactful and memorable campaigns. One brand that exemplifies the successful application of emotional advertising is Coca-Cola. With a history of crafting emotionally resonant campaigns, Coca-Cola has consistently connected with audiences on a deep and personal level. From their iconic 'Share a Coke' campaign, which fostered a sense of personal connection and joy through personalized bottles, to their festive holiday advertisements that evoke warmth and nostalgia, Coca-Cola has masterfully harnessed the power of emotion to forge lasting bonds between the brand and consumers. By studying Coca-Cola's approach, we can gain valuable insights into how emotional advertising can create authentic and memorable experiences that leave an indelible mark on consumers' lives.
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Wonder how brands now create lifelong supporters out of one-time customers? I have dived deep in my latest article, 'From Engagement to Loyalty: The Power of Digital Communication in Branding', into the depth of how businesses are leveraging digital tools to meaningfully connect with their audience. Learn the strategies transforming engagement into long-term brand loyalty. https://lnkd.in/evq4FtdJ
It is safe to say that, in today's fast-moving digital world, brands no longer participate either by catchy slogans or flashy ads. It is meaningful and real-time communication that converts casual shoppers into loyal advocates. But how do companies use the power of the digital arsenal to forge strong connections? The answer actually lies in mastering the art of engagement-relationships which evolve from simple clicks to unwavering brand loyalty. In this article we are going to cover how engagement and loyalty give power to digital communication in branding.
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Marketing Manager | Ex-P&G Marketing | FMCG Professional | Brand Building | Strategic Marketing | Consumer Insights | Integrated Communications Plans | Hong Kong and Taiwan Markets
the importance of a good creative brief
Coca cola brief from 1915 ???? "A bottle so distinct that it could be recognized by touch in the dark or when lying broken on the ground." Strategy tip -- spend longer writing your creative briefs. Your audience should be able to *feel* what you're going for P.S. Follow Strategy of Marketing for more tips every day #marketing
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What campaigns have you seen that have had an impact on you lately? My two favourites, for very different reasons, are... 1. Assume I can, so maybe I will—The World Down Syndrome Awareness Day campaign from CoorDown. I've seen this amazing video shared widely, which challenges assumptions and gives a new perspective. I loved it! 2. The new face (or just hand) of Stella Artois - imagine being that well known that people only need to see your hand to know who you are! Imagine being so confident in their brand and yours that you only need their hand. Did you know who it was straight away? #Marketing #Advertising #AmazingCampaigns
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Such a blessing to get a #contentbrief that is so perfect. It doesn't tell you HOW to be creative. It doesn't tell you THIS is a bottle and THAT isn't. It lets the designers let go all of their creativity and explore with everything. Learn from the best! If this is how designers get their #briefs, why don't we do the same for #influencers too? Stop telling creatives how to be creative! #marketing #influencermarketing
Coca cola brief from 1915 ???? "A bottle so distinct that it could be recognized by touch in the dark or when lying broken on the ground." Strategy tip -- spend longer writing your creative briefs. Your audience should be able to *feel* what you're going for P.S. Follow Strategy of Marketing for more tips every day #marketing
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Strategic Business Development Leader | Driving Revenue Growth in AdTech, Data Partnerships & Programmatic Advertising | Proven Expertise in Sales Leadership & Market Expansion
1 周Interesting perspective on brand pranks! While a well-executed prank can boost engagement and create memorable moments, it’s essential to tread carefully to maintain trust and authenticity. Consumers value brands that stay true to their values, so a playful approach needs a solid strategy behind it.