"We like to think the Big Game is sacred, untouched by the forces reshaping everything else. But culture is changing. AI isn’t a threat; it’s fuel," writes Colle McVoy SVP Group Brand Strategy Director Ana María Matta for Campaign US. Before we close the books on the Big Game, take a beat to see what she thinks about pushing our adland playbooks forward. https://lnkd.in/ejJHTDDv
