Colle McVoy的动态

Sparking smiles, creating connections and spreading joy - That's the magic of brand giveaways! Disney Hits delighted lucky prize winners with treasures straight from the House of Mouse, and here's why it stole the show: 1?? Joy Unboxed: Opening a surprise is akin to cracking open a chest full of joy, sparking excitement that lingers long after the moment has passed. 2?? Community Building: Giveaways aren't just about the prizes or freebies, they're about uniting people through shared experiences, cultivating a sense of community and building positive relationships with your brand. People want to feel like they're a part of your story. 3?? Brand Love Amplified: From sip-worthy drink bottles to cuddly companions, every gift becomes a cherished token of affection, deepening loyalty and amplifying brand love. #brandactivation #brandactivations #experientialmarketingagency #experientialmarketers #marketingagencysydney #sydneymarketingagency #advertisingagency #disneyhits #xomediagroup

In this issue, we: (1) share how beauty was again the winning category for consumer spending for the year, (2) point to the firming in big-ticket spend which we see in mattress retail, (3) look at the Year of the Dragon and its effect on Asian-themed trail, and (4) explore how Disney's retrenchment to focus will impact the box office and retail over the next couple of years.

The Super Bowl is not just about the game, but also the commercials! I remember analyzing them in my USC marketing class. This year, new fans are tuning in thanks to the Taylor Swift effect. Did you know that women and girls make up 46% of the fan base, and there has been an 8% increase in young girls this year? This means new brands and more female-focused commercials. But with a 30-second commercial costing up to $7M, what's the ROI? Will you remember the brand or just the aspects of the commercial? Let's see what this year's ads have in store! #superbowl #adstrategy #commercial

The 96th Annual Academy Awards are just a few hours away, a moment when we celebrate cinematic achievement but also an occasion for advertisers to shine. Disney-owned ABC reports that it sold out of commercial inventory in the show, with advertisers from across 17 categories buying airtime. Brands that do business with the Oscars—which this year include Airbnb, Diageo, Dunkin', Procter & Gamble, Pfizer, Southwest Airlines, TikTok and Walmart—know the awards?still represent a golden opportunity to connect with audiences on an unparalleled scale. They are a cultural phenomenon that inspires conversations and trends, influences consumer behavior, and elevates a brand's prestige and cred. In an industry where attention is the most valuable currency (and harder than ever for marketers to achieve), brands have an opportunity to reach millions of viewers in the U.S. and many millions more globally—and for one evening, share the spotlight with all the glitter and glam that Hollywood does best. It’s not just about seizing the moment; it’s about grabbing hold of a shooting star, creating unforgettable experiences that resonate long?after?the curtain falls. Academy of Motion Picture Arts and Sciences The Walt Disney Company #academyawards #oscars #oscars2024 #awardsseason?#advertising #marketing #brandstrategy #brandbuilding #storytelling #media #television #broadcast #creativity #innovation #culture #movies #hollywood #oscarseffect?

Bravo Tilt Creative + Production!! Many of us move throughout our days without ever considering the ease with which we can execute seemingly easy or mundane tasks. Whether that's running by Walmart for deodorant or checking your account balance on your bank's website - that should be easy, right? Well, not for everyone. At COLAB, we work with our clients on ensuring their websites are accessible by everyone. Folks outside of our industry might not even realize that accessibility for websites is a thing, but it's a critical part of how good websites are designed and built. Design choices - such as typography, font size, and color contrast - make a huge difference in readability. But it goes beyond that. How a website is developed, at the code level, can determine whether or not assistive technology, like screen readers, can accurately relay information from the screen to the visually impaired. Prioritizing accessibility is not only a good ethical decision for companies to make, but it's also good for business. #ADA #AccessbilityforWeb #DigitalAgency #WCAG

With all the diversity, equality and inclusion we have fought so hard to achieve and keep, we still have some ppl in corporate positions who will use power to discriminate against employees who work hard for the organization. Managers at some Lowe's Companies, Inc. stores are being protected by corporate for illegal and unethical behavior toward some employees and the CEO of Lowe's is not showing any indications of correcting these behaviors and making the situation right with the wronged employees. When does this end? When will Lowe's and Marvin step up and correct this behavior in his organization. https://lnkd.in/gni-hWPh

London calling! ???? AdWeek in London is just around the corner, and we’re gearing up to join in on the action! Interested in delving deeper into the world of Programmatic Native Advertising? Discover how our platform can revolutionize your approach. Book a mingle with our Country Manager Blake Seabrook and CEO Tomas Forsb?ck, and let’s dive into some insightful discussions!??? #AdWeek #ProgrammaticNativeAdvertising #Let’sChat

“We know as marketers that there are many, many different audiences consuming what we do on the internet and what we create. And we serve our brand and the world better the more people we can include.” – Adri Cowan, Executive Director, Social Media, Marvel Entertainment, Disney. Read our Neurodiversity and Digital Inclusion Best Practice Guide for: – context and definitions; – the business case for inclusion; – accessibility; - inclusive customer and employee experiences; – more contributions from brand-side marketers; – the future of neurodiversity and inclusion. https://lnkd.in/e_JNi8MY

Black Season is almost here – time to connect, captivate, and convert! Just like every year, it’s all about putting your audience first. With everyone throwing deals and promos out there, the brands that win big are the ones that get personal. Put yourself in the shoes of your target audience: It’s Personal ?? – Know what your audience loves and speak directly to them! When your content taps into what really matters to your customers, it doesn’t just sell – it creates a connection. Trust = Loyalty ?? – Show them you’re here to make their life easier, not just to sell. Helpful holiday guides, quick tips, and genuine advice go a long way in building trust that sticks around past the New Year. Stand Out ?? – Everyone’s competing for attention, but a user-focused approach is your secret weapon! When you talk to their real needs, your brand becomes memorable – not just another promo in the feed. 2024 isn’t wrapped up just yet, especially with so many exciting initiatives energizing our daily work. But here at K&C, we already want to say a huge thank you ?? to our amazing clients for the creative challenges we’re thrilled to be part of. May the final months of this year bring you success, growth, and good vibes. Let’s finish strong and roll into the new year with a bang! ??

The Super Bowl was yesterday (or at dawn if you live in Europe) ? The Super Bowl is a masterclass for marketers and let me explain you why: ? - Many ads are launched during break commercials: from the most important brands in the US and worldwide (airtime during the Super Bowl is insanely pricey, not everyone can afford it) but it's amazing for brand awareness and for us marketers to get inspired. ? - Creativity at is best: every Monday morning after the Super Bowl, I enjoy looking at the most fun, creative ads, my favorite from this year: Ben Affleck and Dunkin: https://lnkd.in/d53SJ9ai (I might be biased since i'm a Bostonian at heart plus a millennial, but this was funnyyyyy). ? - New ways to communicate or to reach new audiences: this was the case of Nickelodeon, in which to reach new audiences they used Augmented Reality to bring to live beloved characters such as Sponge Bob and Patrick to narrate to younger audiences the Super Bowl in real time. https://lnkd.in/dzhGDa6S ? Do you have a favorite Ad or innovation from this year’s Super Bowl? #superbowl #marketing #creativeadvertising