Check out these highlights from yesterday’s panel with Gillian Saidman at #AESPAnnual! ??
?? Session Highlights from #AESPAnnual! ?? Our Beyond Email: Breakthrough Marketing Strategies session was packed with powerful insights on crafting effective utility campaigns in today’s dynamic landscape. Here are some key takeaways: ? Successful campaigns use 5-7 touchpoints to guide prospects toward conversion ? Techniques like propensity modeling and marketing analytics are essential for smarter targeting ? Blending print media with data-driven strategies can revitalize traditional campaigns and better engage hard-to-reach customers ? Special attention is needed to reach both income-eligible and market-rate audiences Huge thanks to our incredible speakers for sharing their expertise: ?? Gillian Saidman (C+C) ?? Amelia Berman (Con Edison) ?? Spencer Geratschek (PECO) ?? Violette R. (Eversource Energy) Missed the session? These insights are sure to inspire fresh ideas for your next campaign! ???? #MarketingInsights #EnergyEfficiency #CustomerEngagement
