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Different generations look for local information online differently. SOCi, Inc.’s 2024 Consumer Behavior Index reports that Google Search is still top for most, but Gen Z is more likely to turn to Instagram or TikTok to search for local business info. As your brand’s target audience evolves, so should your online presence to help you stay relevant and findable. #localsearchtrends #digitalmarketing

  • Graph showing Local App Usage by Age Group for searching for local businesses. See SOCI's 2024 Consumer Behavior Index to learn more.

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