Cohora的动态

The Complete Guide to the E-Commerce Customer Lifecycle "The Complete Guide to the E-Commerce Customer Lifecycle" explores each stage of the customer journey, from acquisition to retention, providing strategies and insights to enhance engagement, boost sales, and foster long-term customer loyalty in the competitive e-commerce landscape. #EcommerceGuide #CustomerLifecycle #EcommerceStrategy #CustomerJourney #EcommerceSuccess #DigitalCommerce #OnlineShopping #CustomerExperience #EcommerceTips #MarketingStrategy

Building long-lasting connections and understanding your customers' needs is the most direct route to brand loyalty in modern ecommerce. Hear from Bloomreach Ambassador Petr Václavek from Colours of Data for strategies on making every customer interaction count in the race to build unbreakable customer loyalty online: https://bit.ly/4aC1HLt #BloomreachAmbassador #Ecommerce #CustomerLoyalty

Customer feedback is a cornerstone in the e-commerce journey, often championed as a best practice by industry experts. Leveraging this feedback can unveil true customer needs and guide strategic improvements, which ultimately boosts trust and conversions. ?? However, the challenge lies in gathering and analyzing this feedback effectively. It requires commitment and consistent effort, which can sometimes feel daunting. On the flip side, some brands choose to focus on internal insights and intuition rather than external feedback. This approach may allow for quicker decision-making and a streamlined process. Yet, it risks creating a disconnect with customers’ actual desires, potentially leading to missed opportunities. A balanced hybrid approach might be the way to go. Combine the strengths of both strategies by actively collecting customer feedback while also trusting your team’s instinctive understanding of the brand. This enables you to remain adaptable and responsive while still keeping the customer at the forefront. ?? To put this into practice, dedicate specific times to gather feedback through surveys or social media interactions, while also holding regular team brainstorming sessions. This way, you can address immediate customer concerns and generate innovative ideas that align with your audience’s expectations. Stay responsive, keep listening, and blend insights for better e-commerce strategies! ??

???How to Improve the Post-Purchase Experience and Build Customer Loyalty The customer journey doesn’t end at checkout! In this blog from Premio, discover actionable strategies to enhance the post-purchase experience, from personalized follow-ups to offering seamless support. Learn how to keep customers engaged, build lasting relationships, and turn first-time buyers into loyal advocates. ?? Read the full article here! #CustomerExperience #PostPurchase #CustomerLoyalty #Ecommerce

?? We hope you’re loving the product... except I haven’t received it yet. When it comes to customer experience, it’s frustrating when a package takes longer than expected to arrive. Receiving an email saying, “Hope you’re loving our product…” before it’s even delivered does not really help this situation. It’s actually quite common to see an NPS or feedback survey sent out before a customer has received their product.? This happens even with large eCommerce retailers. ---------------------------------------------- The reason? These campaigns are often triggered by a set number of days (for example 5) after an order is placed, based on a timeframe when most (but not all) orders are already delivered. That means some customers who receive their orders promptly get the email a few days after delivery, while others—like me—receive it before their package even arrives. The solution is simple in theory but can be challenging to implement: trigger the email when the package is delivered. However, to do that, your ESP needs delivery data from the carrier, which can vary in complexity depending on the carrier. However, once you have this data, it opens the door to other valuable use cases as well: ???? If the package is delayed, proactively send a campaign apologizing to the customer. ???? Analyze delivery times by region to gain insights into areas where delays are more common. So, for brands committed to delivering exceptional customer experiences, this could be a valuable initiative worth investing in. #ecommerce #emailmarketing #customerexperience

Balancing the expense of returns with potential revenue involves a multifaceted approach that combines streamlined processes, advanced technology, and strategic customer engagement.

Are you maximizing customer retention by creating exceptional buyer experiences? To stand out from the competition, brands must focus on the entire buying journey, from pre-purchase to post-purchase, leveraging first-party data to create more personalised and meaningful shopping experiences. Dive into the full article here:?https://lnkd.in/gRXxQ248 #customerfirst #firstpartydata #customerretention #ecommerce #retentiongrowth #growthmarketing

After working with (many) eCommerce brands, it’s become clear that most businesses are overlooking three critical areas: ? Customer personalization ? Post-purchase engagement ? Customer retention strategies There’s an intense focus on customer acquisition—constantly pushing for that next sale. But the reality is that growth isn’t just about bringing new customers in the door; it’s about building loyalty with the ones you already have. A loyal customer is more valuable than any one-time sale. Personalization, staying engaged after the purchase, and actively retaining customers can transform one-time buyers into long-term supporters. So, here’s the question: what are you doing today to keep the customers you’ve worked so hard to acquire?

?? The Importance of Customer Reviews for Your Business Have a job for me? contact me here https://lnkd.in/djN4bFHQ In today’s digital landscape, customer reviews are more than just feedback—they’re a crucial part of your business strategy! Here’s why you should prioritize gathering and showcasing reviews: ?? Build Trust and Credibility Consumers rely on reviews to make informed purchasing decisions. Positive reviews serve as social proof, demonstrating that others have had great experiences with your products or services. Trust is essential for conversion, and reviews help establish that! ?? Improve Search Rankings E-commerce platforms like Etsy and Google factor customer reviews into their search algorithms. Listings with higher ratings and more reviews tend to rank better, increasing your visibility and driving organic traffic to your store. ?? Gain Valuable Insights Reviews provide direct feedback about your products and customer experience. Use this information to identify areas for improvement and to understand your customers’ needs better. It’s a great way to refine your offerings and enhance customer satisfaction! ?? Engage with Your Customers Responding to reviews—both positive and negative—shows that you value customer feedback. Engaging with customers fosters a sense of community and can turn one-time buyers into loyal advocates for your brand. ?? Boost Conversion Rates Statistics show that products with positive reviews have higher conversion rates. A few glowing reviews can be the difference between a cart abandonment and a successful sale! Remember, every review is an opportunity to learn, improve, and grow your business. Encourage your customers to share their experiences, and watch your brand thrive! ?? If you need help managing reviews or improving your eCommerce strategy, let’s connect! Have a job for me? contact me here https://lnkd.in/djN4bFHQ #CustomerReviews #Ecommerce #BusinessGrowth #SocialProof #CustomerExperience #DigitalMarketing