Cognitiv转发了
Rather than rely on keyword targeting and traditional audience segments, Cognitiv’s platform uses its deep learning and OpenAI’s LLMs to analyze millions of websites each day to help advertisers target audiences without relying on cookies. When Index Exchange sends an impression, Cognitiv provides real-time analysis to predict which ads will likely convert and then sends it back with an advertiser deal ID. Index then sends the impression to the advertiser’s demand-side platform before placing a bid. #generativeAI #programmatic
