HOT TAKE: AI is transforming sales but it won’t fix bad coaching. With AI-powered tools like Gong and SixSense, sales teams have more data than ever. But as Bob Tharp points out on the Coach2Scale Podcast with Matt Benelli, data without action is just noise. AI can surface insights, but: ? It won’t hold reps accountable. ? It won’t teach managers how to coach. ? It won’t create a culture of continuous improvement. Sales success is still about people, process, and execution. AI is just an amplifier. Watch this clip for Bob’s take on the real role of AI in sales coaching Colum Lundt #AIinsales #salescoaching #CROstrategy
