Struggling to get subject matter experts (SMEs) to collaborate on content? CMSWire Contributor Don Knapp shares smart strategies to make it easier, from repurposing SME work to offering rewards that motivate. Build better partnerships and unlock game-changing insights. https://lnkd.in/e7z9v2D7 #ContentMarketing #B2B
Great article! Calling out the need to empathize with the SMEs (contributing to your content is not their main focus!) was especially helpful.