Cloud Communications Alliance的动态

Transcript

This is Doug Green, and I'm the publisher of Technology Reseller News, and I'm very pleased to have with us Chris Radanovich of Infobip. Chris, thank you for joining me. Thanks for having me, Doug. Excited to be here. I'm very glad you were able to come up and take a quick break from a busy day here at Enterprise Connect. Chris, you're the product GTM marketing director for Info. Real quick, what is Infobip? Yeah. So Infobip is a is a communications platform that allows brands to connect with their customers through channels like messaging. And e-mail and voice. And we provide an end to end solution that lets an enterprise or brand make that connection from not just the channel that the customer is on in their pocket, but also fronting it with artificial intelligence and automated answers and a SAS offering that lets you manage that entire conversation end to end if you want to. So Chris, you're a big message here this week has been the power of RCS. Yeah, So we're super excited about RCS. And what. RCS is bringing to the table and rich communications versus the standard SMS that we're used to seeing on our on our phones. Why is our what's so what's the difference? Tell me what the difference is. So our CS is a rich is a rich communication service, right? So if you think about SMS, everybody gets that is able to get SMS on their phone, right? But it's just a phone number with a message. So you don't really know who you're talking to. Can you really trust that? And is it really a value valuable conversation for you? Right, Like if you're buying or if you're, if you have a customer service or, or a question you help with, RCS actually shifts that we brand the messages with the brand name in the RCS message. And that branding is a trusted verified, has a little verified check mark message that you can, that users trust and and are more willing to respond to and take action from. So let's make this less abstract. What are we talking about? What, how does this actually look like? What does this look like? And my phone when I get it sure so so in in your Android device natively with the the Google messaging space channel Google chat and also on Apple devices now because Apple is opened up the Apple devices to Google RCS messaging, you actually get a message that pops up that says hey brand info bit is contacting you about and it gives you the topic and you can you see that in your thread and in your notification so that. It jumps out and you actually feel comfortable responding to it and, and taking a look at it. Where with SMS you get that message. It says, you know from phone number that nobody knows or unknown phone number, right? And we're, we're more apt to ignore those or, or be concerned about fraud with those, where with RCS, it's a branded message. It's trusted, it's verified by the sender through the, the network and you can trust those messages to click on them and take action. So Chris, can you give me an example? Give you use case of an enterprise where maybe they were struggling with with traditional text notification and other notifications. They adopted this process and there was a change. Yeah. Well, let me share a really, really exciting use case with you. So, so for Black Friday, we decided to do a retail side by side comparison with a company, a retail company on their SMS versus RCS. So we took their SMS messages and literally copied it and duplicated it. Exact same message, exact same text, but with the branded verified message. And we did a, a, a side-by-side pilot of, of. Both these channels together and we saw an over 90% increase in click through rate for the RCS branded message versus the SMS branded message. Now they're really exciting thing that RCS offers beyond that is the rich content. So with those messages, we actually took another, did another test where we took a video from the brands YouTube site, didn't edit it or make any changes, but embedded it into the RCS message. And we saw 280% incremental lift in conversion for those messages over the SMS. So a significant difference in success and in in reaching the ultimate goal through these branded RCS messages in the traditional SMS. So Chris, how does this fold out in terms of the market? Yeah. So here in the US, the the carriers have been a little bit slower to pick up our CS and start to support them, but we're starting to see traction there, especially with Apple opening up their devices for RCS messages. Now with that, we're able to get a broader reach within the US market and we're able to partner with the top carriers, T-Mobile, AT&T and Verizon to start to to start to roll out RCS on their platforms. We started with with. Verizon last year on T-Mobile towards the end of the year and now AT&T's coming on board very shortly. So it's exciting to see the carriers start to adopt it and pick it up and get trust in the technology and the experience and see the real value that RCS is bringing through their their networks and their platforms. And Infobip is positioned really well and the relationships with those carriers to be that trusted partner to develop the the the RCS experience for brands. On them you know here at enterprise connect you've been talking to people a mix of people people that are interested in partnering with you maybe even some companies that are interested in you know actually buying and using these services What are you hearing about RCS? Is there enthusiasm to people understand what this is yeah so so it's it's a topic that's really gaining a lot of traction and brands enterprise brands are are kind of feeling their way around it right and they there's there's like a. Like a, like a feeling of I need to, I need to look at this and I need to start paying attention to this. And the results that we've seen in our in our early launches have have backed that up. So now when we can come with that story about those results that we're seeing, it drives more energy and more excitement. And that gives us more interest in the marketplace and more interest from enterprises to incorporate RCS into their programs, which helps us strengthen the relationship with those carriers to drive more. More excitement and energy around it. So it's, it's, it's definitely bubbling and getting exciting. And we're, we're seeing a lot of, a lot of companies coming up and talking to us about, hey, what, where are you with RCS? Where, where are the carriers with it? Are they ready for us? And then starting to have the conversation around how we can make it happen. Well, let's deal with that because, you know, traditionally large enterprises and for good reason are usually they're slow to move. It's, it's sort of like moving a giant cruise ship in a different direction. It's a little bit of doing are there in fact. Barriers to entry to make this shift like regulatory or maybe cost? Sure. So it's a great question. So, so a couple of interesting things along with it. If you, if you currently have an SMS program, then you've got the foundation in place to go to make the move to RCS. In fact, the opt INS for SMS are applicable to RCS. So if you're already collecting those opt INS from your customers on SMS, then you've got the options for our CS. It's actually not. Very difficult to create that side by side comparison I spoke about and see how your RCS performs versus your existing SMS. So think about, I would say to brands, think about what that branded message truly means to your business, right? How much of your SMS are you losing because it's not trusted that we can make up for by going just with a trusted branded message and we don't have to make a lot of changes so that side by side. Is a very simple lift and shift to get to live and active on our CSS. Then you take that and expand from there into more use cases, into more rich content, different types of content, and grow it out from there. So, Chris, I really want to thank you for joining me today. This has really been interesting, very informative, always interesting to talk to infer that you guys, I always like to say you're like one of these companies. We've all probably done business with you. We just don't know it. So where can we learn more about Infobip and engage with the RCS program? Sure. So Doug, thanks for having me. It's exciting to be here and feel free to reach out to us at info.com or connect with us on LinkedIn. And we're more than happy to talk to you about how RCS can make a big difference. Your brand, for your brand and for your customers and how they respond to you. Chris, I really wanted to thank you for joining me today. This has been great. My pleasure. Thanks.