Clizia Landi Galluzzo的动态

I was there client side when we heard about TikTok, I was there in Meta when Reels was launched and I am still there in short form video industry shall I say. This superb research piece answers many of the questions we face everyday on reach and quality reach with attention and Short form vs long and mix of attention. Moreover, importance of short form in the media mix and its full funnel impact. Comes with lots of numbers and charts and makes a very interesting read for a media measurement enthusiast :) #shortformvideo #fullfunnelimpact #attention #warcresearch

'Not all reach is created equal' Excited to release a brand new report in partnership with WARC that delves into the power of short-form video ?? Our research finds that adding short-form video to your media mix can improve brand recognition by 20%, driving impact across every stage of the purchase journey. ?? Dive into the full report below ?? #TikTokForBusiness

'Not all reach is created equal' Excited to release a brand new report in partnership with WARC that delves into the power of short-form video ?? Our research finds that adding short-form video to your media mix can improve brand recognition by 20%, driving impact across every stage of the purchase journey. ?? Dive into the full report below ?? https://lnkd.in/gd4n9ypx #TikTokForBusiness

?????? We're excited to have partnered with WARC on a brand new report, exploring the surge of short-form video ?? Our research reveals that adding short-form video to your media mix can improve brand recognition by 20%, driving impact across every stage of the buyer’s journey. Discover more insights in the full report: https://lnkd.in/dW53BGus #TikTokForBusiness

Selling just awareness and attention is no longer enough. It’s time you get serious about building better ad products if you are a digital media company. Here’s how we’re bringing results to our brand partners in 2025.

"Over-investment in performance ads on retail platforms is putting brand budgets at risk; advertisers face a dangerous path of diminishing returns – unless they quickly reverse course." WARC's media trends report builds on themes from 2024. From straightforward information search to intent based discovery and the need to build a plan in digital that taps into a range of platforms and channels at scale and sufficient spend to address the full funnel, not just the bottom, the winning strategies are not the ones where you pull apart your teams, budgets and approaches. Fragmentation of the media landscape has driven fragmented approaches in organisations. 2025 is the time to readdress that. To deliver better outcomes, and improve overall efficiency. https://lnkd.in/eMhqAHt2

In a fiercely competitive market, staying ahead requires sharp strategies and streamlined tools. Our latest case study from Cairns Oneil highlights how they leveraged Spots Monitor to enhance their competitive TV advertising analysis. With faster access to insights, improved efficiency, and better understanding of competitor strategies, Cairns Oneil is driving smarter decisions for their clients. ?? Discover how this powerful tool is transforming the way they navigate the competitive landscape. Read the full story here https://hubs.la/Q02_4DPd0 #NLogic #MediaStrategy #TVAdvertising #CaseStudy #SpotsMonitor

???? Unlock the power of QR codes in your print marketing with Print Three! From bridging the gap between print and digital to enhancing engagement and tracking, QR codes are a game-changer. ?? ?? Add them to your materials and watch your audience connect instantly! ???

The early bird catches the worm right!? ??All for a late space cheeky deal, BUT carefully planning your marketing strategy is always going to work better. ?? The amount if times I've had to tell clients I cant get them the last minute campaign they want, because inventory has sold out, is crazy. ?? If you're planning a digital TV or Radio campaign - impressions aren't limitless. Out of Home sites in the best locations sell out the quickest! ? By planning ahead, this gives you time to consider best artwork, align your messages with the seasons/holidays, create landing pages for tracking. It also gives you the pick of best options and is way less stressful too! ??Talk to me about planning your 2025 campaign NOW! ?? #marketingstrategy #advertising #marketing

?? Set Your Brand Up for Success in 2025 – Start Planning Now! The best strategies start early. From securing prime ad space to staying ahead of trends, planning your 2025 marketing now means you’ll be ready to make an impact. Let TMH Media help you create a roadmap for growth and visibility. Ready to get ahead? ?? https://tmhmedia.co.uk/ #marketingstrategy #planfor2025 #digitalmarketing #TMHMedia