ClinicalMind的动态

How can we reimagine HCP engagement at digital scale? Let's dive in with ON24 ??

Are you investing in HCP portals but struggling to drive engagement??? Join Alex Jijie, the CEO of Digitalya, and Pierre Metrailler, the CEO of Spot Me, in the upcoming webinar “HCP Portals — What does good look like?” Why should you attend? ?? To learn about the common barriers to HCP portal engagement & how to tackle them ?? To discover real-world strategies that can maximize HCP portal ROI ?? To find out how to track & improve HCP portal performance to keep users engaged Register now and gain actionable strategies to make the best out of your HCP Portal: https://lnkd.in/dfRHgrGs #HCPPortals #PharmaEngagement #DigitalTransformation

Looking to take HCP engagement to the next level? Learn to craft targeted, strategic, conversation-driving questions with the SPICE HCP Engagement Framework. Use our guide + customizable worksheet to put this critical #medcomms skill into practice. https://lnkd.in/gAcgeQ9u #medicalcommunications #MSLtraining #scientificstorytelling #medicalaffairs

??The future of HCP engagement is personalized. ?How are you adapting to meet this evolving need? Join the conversation! #HCPEngagement #PersonalizedHealthcare #HealthcareInnovation

In an era where personalization drives success, how are you adapting to meet the evolving needs of HCPs? From tailored interactions to customized solutions, the shift towards personalized engagement is transforming how we connect with HCPs. It’s not just about understanding their needs but truly anticipating and meeting them in ways that resonate. #HCPEngagement #HealthcareInnovation

Imagine a single platform where SMS, voice, and video come together. This isn't a what-if scenario — it's reality. To learn how integrated voice and video communications can empower your teams' HCP engagement, we invite you to check out our latest article. https://hubs.ly/Q02p46qY0 #HCPengagement #PharmaSales #PharmaMarketing

There’s a pleasurable frustration you feel at the end of a good detective story. The mystery seems so simple at the conclusion; it can be tempting to think that you really could have solved it had you paid closer attention. HCP engagement is a little like that. It’s easy to see what content worked in retrospect, but that’s no use when you’re trying to boost engagement now. What if you could cheat by identifying the clues in advance? There are some keen-eyed investigators in our industry that are doing just this: Pierre Metrailler;Lin Lei;Graham Addison;Andreas Gerloff Join this webinar to learn from the experts how to read the signs you often miss in HCP engagement journeys and drive meaningful engagement every time. Sign up here:https://lnkd.in/esiRE-8D

???? Just attended the “Deliver through Differentiation” webinar. ?? Here are my top 4 takeaways: 1?? Evidence shows that HCP personalisation works wonders: A whopping 91% increase in CTA engagement when using personalized experiences. ?? 2?? The key to effective personalisation = ?? 1st party data (e.g. name, email) ?? Engagement analysis (online behaviours, content interests) ?? Insights (barriers, product preferences) 3?? Remember to measure outcomes, not just outputs! Focus on the broader impact you're making, not +% in key metrics. ?? 4?? Events = perfect opportunity for personalisation: e.g. tailoring online resources to HCP specialties attending. ?? Let me know if you found this helpful!

Ensuring patients start and stay on therapy requires an active #HealthcareProvider network. Is your team leveraging the right strategy in the right channels at the right time to effectively engage providers? We’re thrilled to introduce our latest playbook about innovating the HCP engagement model to improve #PatientOutcomes. In the playbook, you’ll learn about: ? Why traditional HCP engagement models are no longer sufficient? ? Strategies to elevate provider education and engagement efforts ? How to optimize field efforts to drive brand performance Read the insights: https://lnkd.in/g3V9CNFH

We are excited to share our latest whitepaper - 7 Points of Point-of-Care Messaging– Engaging HCPs for Enhanced Care with Targeted Media Strategies. Healthcare professionals often juggle demanding schedules, spending over five hours daily on electronic health records (EHRs). As point-of-care (POC) messaging gains momentum across EHRs, telehealth, and e-prescribing platforms, delivering relevant and targeted messages to HCPs is a must for pharmaceutical brands to stand out with HCP audiences. Our whitepaper dives deep into how POC messaging can drive meaningful HCP connections, impact patient care, and elevate brand relationships. Here’s what you’ll find inside: ?? 7 Key Insights: Discover actionable strategies to enhance POC engagement and nudge HCPs towards better clinical decision-making. ?? Ideal POC partner criteria: Learn what sets POC marketing partners apart, like specialized POC messaging capabilities, HIPAA certification, and premium POC inventory. ?? Measuring Success: Explore the key metrics that matter for POC messaging and learn how to track them effectively. ?? Impact on Patient Care: Learn how timely POC messages help support HCPs in recommending tests, prescribing treatments, and supporting patient affordability. ?? ROI: See how hyper-targeting and hyper-personalization on POC channels can drive notable increases in script life while decreasing the cost per conversion. Read the whitepaper to transform your POC marketing strategy: https://bit.ly/48tG68n