ClickZ Indie Agency News的动态

In this installment of our #SuccessStories series, we explore the case of an eCommerce in the food sector that was facing challenges in acquiring high-value customers through digital advertising campaigns. Thanks to the implementation of our innovative ???????????????????? ???????????????? ???????????????? ?????????? ??????????????????, available on our #AudienceAI platform, the company significantly improved the quality of its customers and increased the frequency of purchases. If you would like to find out how our solutions can help you achieve your business goals, contact us to arrange a meeting with our experts. #DigitalMarketing #ArtificialIntelligence #FirstPartyData #DigitalStrategies

#RetailMedia is set to evolve and mature in 2025, propelled by advances in artificial intelligence, strategic partnerships, and new ad formats. This research report, developed by Coresight Research and Criteo, dives into 10 trends that will shape the global retail media market in 2025, spanning innovation and technology, market shifts, and data and measurement. The trends fall into three key areas: ?? Innovation and Technology 1?? AI (Artificial Intelligence) To Deliver Next-Gen Ad Automation and Personalization 2?? Programmatic Advertising Will Drive Operational Efficiencies Across RMNs 3?? Ad Formats Will Continue to Expand 4?? Strategic Partnerships To Unlock Offsite Growth ?? Market Shifts 5?? In-Store Retail Media Will Continue to be a “Test and Learn” Channel 6?? Retail Media Will Bolster Its Position as a Full-Funnel Advertising Tool 7?? Retail Media Will Drive First-Party Data Enhancements ?? Data & Measurement 8?? Building Trust and Transparency Will Be More Critical Than Ever for RMNs 9?? Measurement Standardization To Gain Attention ?? Emerging RMNs Will Disrupt the Retail Media Ecosystem #trends #shoppermarketing #trademarketing #commercemedia #advertising #AI #data #CDP #PPC #marketplaces #retail #media #technology #techtrends Manik Bhatia Steven Winnick Mabaya IPONWEB (acquired by Criteo) HookLogic, Inc. (Acquired by Criteo in 2016) Brandcrush Pacvue Skai Flywheel

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?? EMARKETER Weekly Review. Key Insights: Aug 12-16, 2024 ?? This week’s reports reveal significant trends shaping the future of marketing, privacy, and media consumption: 1?? Chrome’s New Path for Privacy: Google shifts to a consent-based model, effectively deprecating third-party cookies. This move marks a major pivot in digital advertising strategies. 2?? US Ad Spending vs. Time Spent 2024: A deep dive into the misalignments between where ad dollars are going and where consumers are actually spending their time online. 3?? B2B Video Marketing in 2024: Short-form videos on LinkedIn and YouTube are key to B2B success, especially with AI boosting content production and ROI. However, measuring success and managing budgets remain challenges. 4?? Earnings Report: Is AI Driving Big Tech Earnings or Fading Fast? Generative AI investments are under the microscope—will they drive sustainable profits, or is genAI just a fleeting trend? 5?? Path to Purchase 2024: Despite the rise of digital, physical stores still play a crucial role in the buying journey, with digital channels significantly influencing brand discovery and research. 6?? Ad Spending Benchmarks: Q3 2024: New benchmarks provide vital data to help marketers align their ad spend across digital, TV, retail media, and social networks. 7?? US Social Network Forecasts 2024: Social video ad spend and user numbers are set to surpass linear TV by 2025, indicating a shift in where marketers should focus their ad dollars. You can find links to all of these reports in the attached PDF. These insights are essential for staying ahead in today’s rapidly evolving digital landscape. #MarketingTrends #DigitalAdvertising #B2BMarketing #Privacy #AdSpending #GenerativeAI

I am proud to announce that I’ve earned the AI-Powered Shopping Ads Certification! This credential reflects my expertise in utilizing advanced AI-driven strategies to optimize shopping ad campaigns, helping businesses reach the right audience and drive more sales. With a focus on improving product visibility and maximizing ROI, I am excited to apply these cutting-edge techniques to deliver results in the digital marketing landscape. Let's connect and explore how AI-powered solutions can enhance your advertising strategy! . . . #AIPoweredAds #ShoppingAds #DigitalMarketing #EcommerceMarketing #AIinMarketing #AdCampaigns #MarketingInnovation #SEOStrategy #ShoppingAdsExpert #AIOptimization #MarketingExcellence

Turn data analysis into personalized campaigns ?? Turn personalized campaigns into higher engagement ?? Turn that into increased conversions ?? Into better customer insights ?? Into optimized ad spend ?? Into higher ROI ?? Into continuous improvement ?? Start small. And build from there. Explore how AI can optimize your marketing efforts and boost ROI. For example, Netflix uses AI to recommend shows, leading to higher viewer engagement. Sephora uses AI for personalized product recommendations, driving sales growth. ??? Follow me for the latest digital marketing tips and trends! #DigitalMarketing #AIinMarketing #MarketingTips

Embrace AI-powered personalization, optimize for voice and visual search, leverage short-form videos, and drive sales with social commerce. Prioritize ethical data practices to build trust and thrive in the evolving digital landscape. #DigitalMarketing2025 #AIinMarketing #VoiceSearch #SocialCommerce #ShortFormVideo #FutureTrends

Bringing to you our Fruity Series where we uncover SEO trends and AI impact therein! ?? Dive into the evolving world of online shopping with our Take #1: Google vs. Perplexity Shop - what do buyers really want? Discover key differences in: ? Marketplace Type: Aggregator vs. AI-driven assistant ? User Experience: Traditional search vs. Conversational interface ? Product Catalog: Established variety vs. Growing partnerships ? Target Audience: General shoppers vs. Focused buyers Whether you're a curious consumer or an e-commerce professional, this Passionfruit guide, authored by our Co-founder and CTO Rishabh Chatterjee, offers valuable insights into the future of online shopping. Download our PDF to unpack the strengths and potential of these platforms - in this juicy comparison! ???? Which platform do you prefer to shop from? Leave your answers in the comment section below! ?? Aravind Srinivas Raman Malik Chrissy Seib Mike Camacho #OnlineShopping #AIinRetail #DigitalMarketplace

?? ?????????? ???????? ???? ?????????????????????? ???????? ???????????????? ??????????????! ?? A recent A/B test conducted by a leading e-commerce platform revealed the impact of showcasing customer reviews in ads. The test compared an ad featuring a product image alone against another ad that included a five-star customer review. The results were striking—ads with customer reviews saw a 40% increase in click-through rates! ?? ?????? ????????????????: ?? Analysis of 1.5M+ ads on Meta platforms found that incorporating customer testimonials significantly improved engagement metrics. ?? Displaying genuine customer feedback in your ads can build trust and credibility, driving higher engagement and conversions. Meta's large-scale analysis, powered by AI, underscores the importance of social proof in advertising. Including customer reviews in your ads can attract more attention, enhance trust, and lead to more effective conversions. ?? ????????????: Analysis of 1.5M+ ads on Meta platforms from October 2023, using a multi-modal large language model to detect features. Ready to take your ad strategy to the next level? Start incorporating customer reviews in your ads and see your engagement rates soar!

Retail Media Benchmarks A cheat sheet on how to grow the average Retail Media business **Hint: there's plenty of upside on-site** EMARKETER & Andrew Lipsman estimate that through 2027, ~70% of net new growth will come from on-site On-site gets double the ROAS, and is much higher margin too Rules-based complexity precludes many brands from adopting Retail Media Smaller websites (<36m visits) tend not to warrant as much advertiser time and attention Across global Retail Media, advertiser adoption is probably half baked, representing +60% upside through technology and operational improvement alone i.e. self-service will not scale until ease of use, and time to results is improved Outside of FMCG, search alone offers a comparatively smaller advertising opportunity Data from Particular Audience shows that in the most extreme cases, manual keyword approaches can make up less than 10% of Retail Media ad spend for slower moving consumer goods (!!) With PA's AI/ML deciding optimal timing and placement of sponsored products for the remaining 90% >>> demonstrating headroom an order of magnitude (10x) greater for similar retailers ONLY running manual keyword ad formats today So how do you: 1. Increase ad opportunities 2. Increase customer engagement 3. Increase advertiser adoption Slide right! #RetailMedia #Automation #AdTech #Ecommerce #AI