Clear Channel Outdoor的动态

As a longtime basketball enthusiast, I was deeply touched by Nike's commercial, "Only, Basketball," released in October 2023. It's more than just an ad; it's a heartfelt tribute that resonates with anyone who's ever picked up a basketball. Featuring NBA and WNBA stars like LeBron James and A’ja Wilson, the commercial captures the unity and passion that basketball inspires across generations. It brought back memories of playing the game and reminded me of its power to bring people together. Watching it, I felt a renewed connection to the sport and its incredible community. ???????????????????? & ?????????????????????????? ???????????????? ?????????????????????? ?????? ??????????????????: Throughout the commercial, the phrase "check ball" is repeatedly used, serving as a simple yet universal ritual on the basketball court that transitions scenes smoothly. This phrase embodies a shared understanding, care, and respect for opponents, highlighting the values central to the sport. Additionally, the commercial integrates significant tributes to Kobe Bryant and his daughter, who tragically passed away five years ago. Elements like Kobe's graffiti in the background and Devin Booker performing Kobe's signature fadeaway shot enhance the emotional depth and appeal of the advertisement. ?????????????? ?????? ?????????????????? ??????????????: The commercial concludes with LeBron James' daughter, Zhuri, passing the basketball to her father to start the game. This scene is symbolic, drawing a parallel to Kobe Bryant's well-known passion for sharing the game with his daughter. The choice to feature Zhuri, despite her not being as publicly associated with basketball as Kobe's daughter was, adds a layer of narrative depth. It speaks to the audience familiar with the personal stories of basketball icons, reinforcing the commercial's thematic underpinnings of legacy and familial bonds in the sport. ?????????????? ???????????????? From Nike's official YouTube channel: The video has garnered 6 million views in just 8 months, despite the channel having only 1.9 million subscribers. This significant viewership, especially relative to the number of subscribers, highlights the video's broad appeal and success in reaching an extensive audience beyond just the existing subscriber base. ???????????????????? The overarching message of the commercial is clear: basketball is more than just a sport; it is a shared language that unites people. By evoking emotions and fostering connections, the commercial reminds viewers of the joy and community inherent in basketball, ultimately reinforcing Nike's dedication to the sport and its global community. Take a look please ~ Moxie Garrett

This new Anthony Edwards & adidas commercial is amazing for a few reasons. 1. Timely Releasing the commercial 1 day after Anthony Edwards and the Timberwolves were eliminated from the playoffs is incredibly well timed. The topic of the commercial being about "hate" after he and his team were beaten 4-1 in a best of 7 series is a great way to involve your commercial in the conversation. The use of actual receipts is a clever way to show Adidas and Edwards as relevant and culturally aware, using terms and messaging that speak to their audience. 2. Authentic The reason Ant is beloved is because how authentic he is. The script of this commercial feels incredibly real and true to how I would expect Anthony Edwards to talk with his friend while shooting around. Doubling down on it but using profanity in the commercial which again feels very authentic and brings the audience closer to Edwards the person. 3. Visuals Very simple yet engaging visuals. The color and backdrop are easy to digest so all we are left to do is focus on the copy and messaging. The quick cuts keep the audience engaged and and displays Edward's full package of cool swag and athletic ability. This feels like a commercial Michael Jordan would have done if he were still playing basketball today. Which is not on accident, the comparisons between Edwards and Jordan's game have been happening all season and this commercial leans into the comparison enough that it feels like a Jordan commercial all while still making it unique to Anthony Edwards. Well done Adidas and Ant! Keep the content coming. Excited to see the campaign continue. #branding #SportsMarketing

Our latest sports blog is now available, and our topic for this week is about the biggest sports brands along with their investment into professional football/soccer. On a global scale, Nike leads the charge and doesn't seem to be slowing down any time soon. To read more of the blog, click on the link below: ?https://lnkd.in/dTgrWwrN #blog #article #sportsbrands #sponsorship #marketing #sportsmarketing #investments

Day 1 of posting one influential piece of content from the sports marketing world every day until we have a community of 100,000 likeminded followers. ?? Our first highlight features On's "Dream Together" campaign with Zendaya and Roger Federer. This stunning fusion of fashion and athletic prowess sets the perfect tone for what 'goals' embodies: innovation, impact, and inspiration. ?? What elements do you think elevate a sports marketing campaign? How do celebrity endorsements shape your view of a brand? #SportsMarketing #SportsCampaigns #SportsContent #InnovationInSport #MarketingStrategy #BrandEngagement #Zendaya #RogerFederer #OnRunning #DreamTogether ?? Follow along as we explore #GoalsWithGoals and dive into the world of sports marketing!

I couldn’t wait to open LinkedIn this morning after watching that?insane?WNBA (Women's National Basketball Association) Championship series! It was everything a fan could dream of... an intense, thrilling final from start to finish. Either team could have taken it home, but it was a battle between the best of the best. On one side, we had the top defensive team, led by the current Defensive Player of the Year and the Commissioner’s Cup champions (who beat the NY Liberty in the final this year). On the other side, an almost unstoppable force with the past MVP and one of the best point guards in the league. But here's the real story: I don’t think people fully grasp the significance of the NY LIBERTY winning. In 2019, Clara Wu Tsai and her husband took a massive leap of faith by buying the Liberty when no one else wanted to invest in the team or the WNBA. Fast forward to 2024, and the Liberty went from playing in front of 2,000 fans to selling out THE Barclays Center with over 18,000 in attendance. Six years of building, acquiring talent like Ionescu, Stewart, and Jones, hiring the right coach, and committing to a long-term vision, all leading to this moment. Here are 3 key lessons we can take from this historic season and the NY Liberty: 1) Trust the Process: If you believe in something, give it the time it needs to grow. Greatness doesn’t happen overnight, but if you build it the right way, it?will?happen. 2) Investing in Women’s Sports Pays Off: This championship series, especially last night's Game 5, shattered viewership and attendance records. As Clara Wu Tsai so perfectly said last night: "Look what can happen when you have an intention and you put resources, care, and attention to it. This is what can happen when you invest in women." 3) Everyone on the Team Matters: When your top performers aren’t performing, your bench needs to step up. Yesterday, the Liberty bench gave a masterclass in how hustle and heart can outshine raw talent. Sabally’s incredible performance is proof of that. What a series, what a season! Women's sports are only just getting started! #InvestInWomenSport #NYLiberty #WNBAChampionship #WomenInSports

The movement is only getting bigger and bigger. Flag football is the fastest rising sport in America and I'm proud to be on the forefront with USA Flag #safetyinsports #flagfootball #influencer #football #partnerships #revenue #sales #strategicpartnership #sports #businessdevelopment

?? The National Basketball Association (NBA) DUNK CONTEST 2.0 TV ratings are melting away as fans are so over load-management, an 82 game schedule is excessiveness in these modern times and the abundance of player movement is causing motion sickness “The League” is in need of revisions, innovation and creative thinking to enhance its positioning Yes, BASKETBALL is surely becoming a global game with more fans living outside of America, League MVPs now hold foreign passports and the last two #1 draft picks speak French as a first language But the code still hasn’t been cracked on building an international player’s Signature SNEAKER that makes impact SECOND PLACE: The National Football League (NFL) remains the dominant league in US and on the world stage it is all about GLOBAL FOOTBALL Competitors never settle for SILVER..... Then there is the NBA ALL-STAR game, once a prized event with a solid run of super stars has become Horse Play And did I mention the DUNK CONTEST (DC)?? Once upon a time the launch pad for the greatest SNEAKER franchise in the history of the industry, today reduced to a G-League venture Can we say? “Cultural Moment” that just shouldn’t be missed Especially considering BASKETBALL SNEAKERS lackluster PERFORMANCE, that once held SUPREME KOBE was the last HOFer to participate in the DC, deflating the “AIR” out of the industry on multiple levels #Costly So how can we solve? ?? Imagine if: ??ANT = adidas ??ZION = BRAND JORDAN ??JA = Nike ??? Competed in a $3 MILLION DUNK CONTEST ?? https://lnkd.in/e44UZvrA ?? Each Brand puts up a MILLION Dollars ?? MILLION to WINNER ???? $2 MILLION to DUNK CHAMPION's Charity of Choice #SNEAKERbrandDUNKcontest Minnesota Timberwolves New Orleans Pelicans Memphis Grizzlies Foot Locker

PRIME is one on the list that is worthy of a full Case Study. Tom Ochoa outlined it really well. What started out with the murmur of a "hype machine" has quickly been established as a player in this beverage space. Hoping the PRIME crew are future guests on the Fozcast - The Ben Foster Podcast to break this all down! They are tapping into big name athletes, world famous teams, and affiliating themselves with a wide variety of major assets that are creating credibility, brand recognition, and energy (pun intended)! They have utilized influencer owners who are very much bought into the brand and putting the full force of their social media strength into the product. Sports Business Classes - - What is next for PRIME? Are they poised for a massive buyout from a large beverage brand? What threat do they pose to the likes of Gatorade (a distant number 1 in this space)? Speaking of Threats, lay out a SWOT analysis for PRIME. Pick a space - strengths, opportunities, threats, or weaknesses - and go deep. Based on that aspect, what is a path forward to market leadership? Los Angeles Lakers Ben Foster University of Oregon Lundquist College of Business Temple University's School of Sport, Tourism and Hospitality Management Fox School of Business at Temple University UO Sports Product Management Master’s Program Portland State University - School of Business Jesuit High School Portland UCLA Anderson School of Management Harvard Business School #SportsBusiness #SportsMarketing #sportsbiz #sportsbizprof #KSI #PRIME #fozcast #cyclingGK

Creativity at its best !!

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