Clark Partington的动态

?? Celebrating a Legend: Lessons from the Dwyane Wade Statue Unveiling ?? The Dwyane Wade statue unveiling was an inspiring moment, honoring one of Miami’s greatest. It drew legends and fans together in celebration, but the social media response took an unexpected turn. In my latest blog, I explore how events like this highlight the importance of brand perception and proactive social listening—turning online feedback into opportunities for connection and growth. For anyone in marketing or brand management, this is a valuable case study in handling public sentiment with care and creativity. ?? Read more and join the conversation on social media and brand strategy!

The new South African Minister of Sport, Arts and Culture, Gayton McKenzie, has announced that the government will no longer fund "super fans" - extremely enthusiastic and dedicated fans who attend multiple sporting events and promote their love for sports on social media. The decision has sparked a heated debate online, with some people rejoicing and others upset. Super fans, like Mama Joy Chauke and Botha Msila, are seen as brand ambassadors for South Africa, but others argue that the money spent on their trips could be better used to support struggling athletes and artists. The minister's decision aims to promote transparency and accountability in the use of public funds. Main Points The government will no longer fund super fans, extremely enthusiastic and dedicated fans of South African sports. The decision has sparked a heated debate online, with some people supporting and others opposing the move. Super fans like Mama Joy Chauke and Botha Msila are seen as brand ambassadors for South Africa, but others argue that the money spent on their trips could be better used to support struggling athletes and artists. The minister's decision aims to promote transparency and accountability in the use of public funds. Alternative solutions, such as private sponsorship and funding mechanisms, could be explored to support super fans.

Y'all. Y'all!! What started as a silly text between friends turned into a whole thing, and this sports issue of Fat Nugs Magazine is straight ?????? Major shoutout and thank you to Kellie Frederick Dustin Hoxworth Jessica Reilly-Chevalier and the rest of the team If you're not subscribed to this magazine, what are you even doing with your life?? ETA: Here's the link! https://lnkd.in/gubRgQ5b

The Super Bowl is heading back to New Orleans, a classic location beloved by #sportsbiz industry insiders for its walkability and cultural charm. But bring your wallet (or your company's wallet.) The Super Bowl keeps getting bigger and bigger, and expectations for corporate hospitality grow, but New Orleans is the smallest city to regularly host the big game. It's simple: High demand, limited supply = big prices. Terry Lefton and I collaborated on this first deep look at Super Bowl LIX party planning across the biz in the Sports Business Journal: https://lnkd.in/eehcM5xJ

The Accidental Mountain Dew Legend: Willie's the Hillbilly's Wild Ride Willie Stumpjumper chugged a case of Mountain Dew while jump-starting his cousin's lawnmower. The caffeine explosion launched him 20 feet into the air, landing perfectly on a broken tractor he instantly rewired. Mountain Dew executives, driving by, witnessed the spectacle. "We need this man," the marketing director whispered. Billboards soon featured Willie mid-leap, can in hand, with the tagline: "Dew or Die!" His gap-toothed grin transformed him from local legend to national icon. Sometimes, greatness is just one caffeine-powered explosion away. #BrandInnovation #MarketingDisruption #UnconventionalBranding #ConsumerEngagement #BrandStorytelling #MarketingStrategy #ViralMarketing #MountainDew

Driving the 1.5 hours back and forth yesterday for a Philly Ad Club event, I was a little nervous to get so far out of my cozy little safe space. Not just out of my house, but out of my city. With real people. Who I don't know. And have to like... talk to. And despite my ability to chatter incessantly on calls with my team and our clients, talking to strangers is not my jam. (See my blog post on networking.) However, once again, I'm happy I did the hard thing. Being there gave me the chance to hear from the CMO of Athletic Brewing Co., a brand I've been following for a minute now as my love/fascination of the NA sector continues. Andrew Katz shared some great insights from the perspective of a founder-led company, hitting on so many of the tides we swim in at 51. The tightrope walk of long-term and near-term, and the importance of being *genuinely* mission driven. How to look outside your sector for inspo... it was all such music to me ears. I met some lovely people. I explored an adorable little town I'd never seen. And I scribbled almost two pages of notes that I can understand about 50% of reading through today. TL;DR - do hard things. Get out. Meet people. It's good for the soul. #brandstrategist #femalefounder #agencylife #businessstrategy #networkingainteasy

Looking forward to Tuesday night's Scooter's Coffee Frisco Bowl between The University of Memphis Tigers and West Virginia University Mountaineers. Get ready for tonight's game with the pregame press conference featuring both teams! #SpeakingTip: I've emceed this presser for years and, each time, I am meeting the head coaches, players and staff minutes before we meet the media. I've always found it incredibly helpful to cover what we're going to do in a five-minute run-of-show download before we go live. This download encompasses: -How we'll open the presser: introductions, house rules, etc. -Who will sit where: this is all intentional...for the most part -Will there be an opening statement? Usually yes. -Name pronunciations. I've mangled more names than you can imagine. -Any items off the table that we don't want to cover. Usually never an issue but you never know. This is helpful for the presser participants walking into a new environment to understand how this thing will go. We always ask for media to identify themselves. What's funny is that during the 2024 presser, Memphis head coach Ryan Silverfield had fun with a reporter (whom he knew) when he didn't identify himself. Coach Silverfield asked the reporter to do so. It was a fun, lighthearted moment. I think it's great to have funny, lighthearted moments in media events when appropriate. It showcases participants' personalities. As for why we ask media to identify themselves: when you stream a press conference, it's helpful for the viewers to understand who is asking the question.

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

Everyone knows it: The Grasslands Party at MJBizCon is “the warmest room in Vegas.” My event strategy dating back to the very first Grasslands Party in Oakland back in 2017 hasn’t changed much: “It’s 100% about high-level networking. When the right people are in the room together, magic happens—and Grasslands: Journalism-Minded Agency? is the purpose-driven business fueling all of this community-building in a vibrant room full of C-suite executives and journalists.” Fun fact: We are now selling sponsorships to The Grasslands Party—which respected attorney and advocate Andrew K. calls “the most significant networking event of the year.” Drop into my DMs to learn more about sponsoring, aka guaranteeing entry for you, your team, and your most valued partners to “the hottest ticket at BizCon.” A few more testimonials from our respected industry peers: Deepak Anand: “The Grasslands Party was by far the best networking event in Las Vegas.” Gail Rand, CPA: “I look forward to the Grasslands party every year. It's such an extraordinary mix of people from all aspects of the industry. There isn't any other place where you can chat and laugh with that many thought leaders in the cannabis and psychedelic industries.” Hilary Black: “The Grasslands Party creates a feeling of true community in the midst of the whirlwind!” Christian Gray: “Curation is the key to high-value events, and you folks have been doing this right for years!” Summer Westerbur: “This truly was the best party of the year, once again. It's so nice to escape the loud casinos and hang out where you can have actual conversations. I appreciate that you curate the list to include those of us who've been around and also new people. The Grasslands Party never feels like a boys club.” Did you make a valuable connection, or shake on a big deal, at The Grasslands Party? Share your stories in the comments, please—and peep the link in this next post to download our sponsorship deck for “the warmest room in Vegas.” #grasslandsparty #grasslandsaf #mjbizcon #highlevelnetworking #theroomwhereithappena

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