Marketing isn’t about shouting to the masses—it’s about making a real connection, one person at a time. Because at the end of the day, marketing is personal and your goal should be to build relationships, not transactions. This is also why brand strategy is important. A strong brand gives your business it's own personality, characteristics and values that will resonate with it's customers. To your customers, connecting with your brand should feel like connecting with a person - even if it's subconscious, which, most of the time it is. #brandidentity #customerconnection
