?? Join me for an exclusive deep dive with Shani Rosenfelder , Director of Global Content and Market Insight at AppsFlyer on the Performance Index ! Key Findings from Edition 17 In our conversation, Shani shed light on some of the standout findings in this latest edition. ??Google Dominates Android: On Android, Google is the clear leader, topping every genre except hyper-casual gaming. It’s not just about volume; Google’s retention score also improved by 6%, making it a go-to for performance-driven marketers. ??Apple Search Ads Lead on iOS: Apple’s ad network continues to dominate on iOS, securing the top spot across most categories. While their market share growth has leveled off, Apple Search Ads retain a high-quality score, especially within tier-one regions. ??AppLovin’s Rising Presence: AppLovin has seen significant growth, securing the #2 spot in Android rankings and #3 on iOS. Their strength in genres like casino and casual games showcases how they’ve become a core part of the app marketing landscape. ??The Rise of Rewarded Video and Emerging Networks: As rewarded ads gain traction, networks like Moloco have also started to rise in the rankings. Moloco, which ranked 4th on iOS in the power ranking, has gained market share, especially in North America and Western Europe, indicating a growing diversity in the media landscape. More : https://lnkd.in/ef9ennVr
AppsFlyer
4 个月
Another successful year for the index, with the leadership of Shani Rosenfelder! Thank you for spreading the word Claire Rozain! ??
Shani Rosenfelder
4 个月
Thank you so much for having me Claire! It was so much fun, especially looking back at Index 1 from 10 years ago ??
Consultant AI, Games & Apps
4 个月?? Click here for direct access to the full report: https://bit.ly/4ekmViV