Cincoro Tequila的动态

?? ?? Super Bowl commercials get almost as much attention as the game itself. Which got us wondering: Does the value of adding an NFL Superstar to a campaign really justify the expense for brands? Recently, there's been a lot of debate about whether the Solo Stove/Snoop Dogg sponsorship was effective or not and how a brand can tell. With the Super Bowl less than a month away, we decided to structure our own study around NFL celebrity talent and brand partnerships. Our goal was to try and uncover what makes for the most effective brand partnership and why. Read all the insights captured with Lumiere in our latest case study: https://lnkd.in/eVKrdxk9 #superbowl #brandingstrategy #lumiere

As you start to prepare for your own party, read about the predicted economic impact of the big game and what it will mean for Las Vegas and its impact. #TheNorthshoreGroup #BigGame #Football

We analyzed Super Bowl LVIII, looking at brand visibility and media value earned from NFL brand partners during this year's event. We uncovered: - The top-earning brands - The power of unique sponsorship activations And much more. Download the report here:??https://hubs.la/Q02lh5mF0

Alcohol brands spent nearly a half billion on sports sponsorships in the US last year. $480 MILLION - with domestic beers responsible for about 60%. [SponsorUnited, 2023]. Bev sponsorships are a goldmine for sports franchises. And every American sports team, athletic brand want a piece of the action. The problem? Breaking through the noise & building a compelling pitch isn't easy. The 3-tier system is a complex maze and many sports brands just don't the distribution channels. With 15 years of experience in sports x beverage campaigns, we can help you change the game ?? Let's create a winning strategy together. #alcoholindustry #3tiersystem #sportsmarketing #brandstrategy #2024Olympics #gaming

Loved writing this blog last week! ?? ? ?? ?? ? Momentus currently serves 70% of professional sports teams, and our fastest growing sports segments are in minor league sports and NCAA athletic departments. If we're not already serving your sports organization today then I'd be thrilled to talk to you about how we can serve your team, and to share stories of best practices across NBA, NFL, MLB, MLS, NHL, NCAA, and minor league sports Full blog here ?? https://bit.ly/3Tyf9dJ

? Breaking Down UEFA's Business Case for Women's Football: Finding the Right Brand Messaging Effective messaging for brands in this space taps into the core values associated with women's soccer—entertaining, inspiring, and family-friendly, with players seen as good role models and recognized for their professionalism. Here’s how brands can successfully engage in this space. ?? Effective Messaging Insights: ??Brand and Club/League Alignment: Brand messaging should be in sync with the ethos and culture of the club or league. This harmonization resonates more authentically with existing fans and attracts new supporters who identify with those values. ??Player-Centric Campaigns: Leverage the approachability and relatability of players to build campaigns. Fans appreciate when marketing focuses on players' stories and personalities, which enhances engagement and connection. ??Emotional Resonance: Capitalize on the naturally inspiring aspects of women’s soccer. Emphasizing stories of perseverance and success can create powerful emotional ties with the audience. ?? Case Study: Molson Coors Beverage Company "See My Name" Campaign Molson demonstrated effective brand messaging with their "See My Name" campaign for the PWHL. By redesigning the team jerseys to feature player names prominently, Molson prioritized player recognition over brand visibility. Launched on International Women’s Day, the campaign effectively aligned with empowerment themes, enhancing the league's and Molson's shared values. Despite covering their logo, this strategy increased Molson's visibility, showcasing the power of value-driven strategies. ?? Conclusion: Effective brand messaging elevates visibility and optimizes ROI by resonating deeply with the target audience. For marketing executives, understanding how to leverage the unique attributes of women's soccer/sports can transform typical sponsorship opportunities into powerful engagement platforms. This strategic messaging draws attention and fosters genuine connections and loyalty, ensuring that these investments yield substantial and lasting returns. --- 2022 data from UEFA's 'The Business Case for Women's Football' report [https://lnkd.in/eBh-uEBd] is shared here for analytical and commentary purposes only, without claiming ownership. Credit for data goes to the original source. The analysis and commentary are my own and not endorsed by UEFA or any related entities. Molson's "See My Name" campaign: https://lnkd.in/eJ5jRTZD #WomensFootball #WomensSoccer #WomensSports #MarketingInsights #MarketAnalysis #Branding #SportsMarketing #SportsBiz #FIFA #UEFA #Sponsorship #SportsSponsorship #BrandActivations #BrandSponsors #BrandMessaging #WomensHockey

??In an exciting development for both regional brands and global sports, Tiger Beer has officially become the beer partner of Manchester United. This partnership exemplifies how regional brands can utilize global properties to engage audiences in their specific markets effectively ??This partnership is all about connecting with the millions of passionate Manchester United fans across Asia ??The data shows just how important this connection is: a survey by Tiger Beer found that a whopping 70% of Asian football fans see fan engagement activities as essential for deepening their connection with their clubs, while 95% expressed that football has the capability to unite and build long-lasting community bonds ??Manchester United and Tiger Beer understand this. That's why they're teaming up to create unique events and experiences that bring fans together and celebrate their shared love for the beautiful game. The partnership will also introduce a first-of-its-kind street football event in Asia, providing local talent with training and mentorship from Manchester United coaches and legends ??This will not only help Tiger Beer build brand equity, Manchester United further strengthen their position in the Asian market, where they are among the most followed clubs ??By focusing on tailored strategies that resonate with specific markets, these brands not only increase visibility but also foster deeper connections within their communities. This trend illustrates the potential for regional brands to thrive by prioritizing local audience engagement while leveraging global appeal #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #partnership #marketing #sportsmarketing #brand #beer #manchesterunited The Premier League The HEINEKEN Company Angela (Yijie) Yang Christopher O'Brien

How Molson Coors Beverage Company turned a broken ad board into a brilliant market strategy!!! Shohei Ohtani, one of the greatest baseball player, during a match hit the ball on one of the digital boards causing a flaw in it and made a black spot on it. What would your reaction to it be? Change it right? or maybe make some adjustments? What they did was marvellous, they changed one of the embarassing flaw into one of the greatest Unofficial Sports Sponsorship. Within 2 days, they launched a new can having the same blacked out area. The can is Coors Light Commemorative Can. How would you like to promote it? What they did was marvellous!! They blacked out the same area in each and every billboards all over the country. They went to next level when Shohei returned to play on the same ground, they broke every spot on the screen reflecting the same area where Shohei had hit. Result:- 1. All of their cans sold out in 24 hours. The price of can was 18$, which was sold on eBay at 170$. 2. The craze was such that people started making out the same stuff on merchandise,cans personally. 3. The broken panel became a piece of history 4. The most unexpected one was that it became one of the most demanded beverage in Japan, later on they opened it in Japan. $0 in player endorsement and sponsorship and still trended higher than official beer of MLB. Follow Het Patel for more!! #Marketing #Beverage #Japan #Endorsement #History #Baseball #Beer #MLB #CocaCola #Coors #Ads #Billboard

What is the value in celebrity presence in the Formula 1 paddock? I know the knee-jerk answer is brand awareness and cross-audience pollination but…to what extent does that actually exist? Is there an actual ROI for snaps of celebrities in the back of a garage, or are teams just using social stats and patting themselves on the back? I‘ve spent a lot of time studying celebrity culture and fandom journeys, and the more the paddock is used as a place “to be seen”, I can’t help but think the original value of celebrity attendance is diminished. If everyone is there, is there any actual value to anyone being there? Do fans care if a celeb is in the paddock, or is it just another example of how F1 cares more about looking elite than catering to the majority of its audience? Am I just being cynical? I’d love to hear your thoughts on celebrity attendees!

This is another great episode of the #Gather Dispatch #podcast, which focuses on #WomensSports and corporate partnerships. Give it a listen; it's a great complement to watching the Olympics!