?????? ?????? ???????? ???????????????? ?????? ???????? ?????? ????????. Kale salads, sushi burritos, brisket tacos, or even peanut butter foam lattes (don’t). But here’s the kicker: if you’re so in love with your product that you ignore ?????? you’re selling to, you’re toast. Burnt toast.?
“People are going to ???????? my kale salad,” a friend once told me, grinning ear to ear.??
“Who’s your target audience?” I asked.??
“Everyone. I mean, who doesn’t like kale?”??
[?????????????? ??????????????].?
Look, I get it. You’ve poured your heart into your food. You believe in it. But here’s the harsh truth: Nobody cares about your kale salad—or your sushi burrito or your vegan brisket tacos—until you show them how it fits into ?????????? life.?
We’ve all heard that overplayed advice: “???????? ???????? ?????? ????.”?
Let me tell you something—it’s ?????? ????????????. Loving your food is fine. But loving the people who eat it? That’s where the magic happens.?
Fall in love with your ????????????????.
Who are they, really???
- Are they harried professionals desperate for a lunch that doesn’t involve stale bagels???
- Are they fitness buffs tired of choking down another flavorless quinoa bowl???
- Are they young parents who’ve already lost the dinner battle before they’ve even opened the fridge??
Once you know ?????????? struggles, you can build solutions:??
- Market to their pain points.??
- Design your menu to solve their problems.??
- Set up your space to make their experience seamless.?
Here’s the big win: when you nail it for one specific group, you’re not just making a sale. You’re earning trust. And trust opens the door to growth.?
?????? ?????????????
Your kale salad doesn’t matter unless it makes someone’s life easier, tastier, or happier. Shift the spotlight from your obsession with the product to your obsession with ?????????????? ????????????.
Because in this game, the fastest way to win is simple:??
???????? ???? ???????? ???????? ????????, ?????? ???????? ???????? ??????’???? ??????????????.?
Now, about that peanut butter foam latte—don’t. Seriously.
#RestaurantBusiness #CasualBusiness #FastFoodBusiness #HospitalityBusiness
The more you know! Happy holiday season to brie lovers everywhere!