Ciaburri Brand的动态

New look. Same Six Point. It’s with great pride that we reveal our firm’s new logo, the central element of a reinspired brand. Our values and the way we work will remain constant, but we wanted our brand to better represent who we are. This logo signifies connectedness and direction, two things we strive to uphold with our clients and among our team. We’re excited to start this next chapter with you. Share your thoughts in the comments. #sixpointwealthadvisors

?? As you know, Growe has a bright and meaningful brand style. In August 2023, we created our company's visual identity and guidelines. It was an evolutionary step for us, necessitating a rebranding to align with its new mission and values.? ?????? Our Art Director, Anna Nikolaichuk, who has worked on this big project, prepared a great article about creating the Growe brand as it is now. Read it to understand better what stands behind our bright and bold colors and elements, and follow us on Medium to learn more about Growe! https://lnkd.in/d8ShudNj

Did you know that the first known instance of a corporate logo dates back to the 13th century? The London-based company St. Bartholomew's Hospital was granted a trademark by King Henry III in 1266, making it one of the earliest recorded uses of a brand mark for a business. This early form of branding helped to distinguish the hospital's goods and services from others, setting a precedent for the importance of visual identity in business. Ready to build a strong visual identity for your brand? Connect with Apeiron Talents today and let us help you find the right creative talent to elevate your business! #Branding #BusinessHistory #VisualIdentity #ApeironTalents

#Branding is NOT ABOUT DESIGNING A NEW LOGO; it begins with the company’s #strategicvision. It’s a process of building (or renewing) the brand’s #identity, rooted in its core #values and #vision, and leading to a perceptible repositioning both internally and externally. However, a well-designed (and effectively utilized) logo is a crucial tool for enhancing brand value over time, eventually evolving into an iconic symbol. #blck #blckdesign #blckthinking #blckalphabet #branding

"Theatrical, evocative, colorful and definitely bold, almost hyper-future forward in its approach...it is a car brand, right?" Pearlfisher's ECD Matt Sia and others weighed in on Jaguar's radical new design and logo for Ad Age's E.J. Schultz, and the creative responses ranged from "pump the breaks" to "full speed ahead." ?? https://lnkd.in/ejt-XbB8

A brand is not just its visual identity. It embodies the company's philosophy, mission, and the way it communicates with its audience. It is crucial to approach this with seriousness and depth to avoid mistakes. Anna Nikolaichuk shared how the Growe brand was created, which, in my deep conviction, is not only successfully gaining momentum but also embodies the values, ambitions, and strength of the company and its team. I am happy to be involved in the creation and development of this brand, which is confidently moving upward and forward, no matter what. #growe #GroweTogether #brand #EmployerBrand

Who doesn’t recognize the golden arches? The iconic swoosh? The cherry red bullseye? Without even naming these brands, it’s likely you know exactly which mega-companies we're talking about. Creating an iconic symbol to represent a company is a time-intensive and thorough process. It takes many different brains coming together to fashion countless iterations to eventually create something that represents the core of a company. Associate Creative Director Erin Kunz and Art Director Troy Hester teamed up to provide a behind-the-scenes look at developing a logo. Check out the full story in our latest blog "Make Your Mark: How We Design Logos" over on interruptdelivers.com.

Rebranding is an internal process, whereas repositioning is an external process. One should always rebrand first and reposition later. The logo follows identity. https://lnkd.in/dyty6riR

Prestige Branding: The Power of Purposeful Simplicity ?? In prestige branding, simplicity isn't just design; it's strategy: ?? Strategic Simplicity: Prestige brands leverage purposeful simplicity to create enduring symbols. ?? Iconic Memorability: Prestige logos are unforgettable, etching themselves into the collective consciousness. ?? Narrative Depth: Every line and color choice tells a rich story of heritage and quality. ?? Versatile Elegance: Prestige logos transition seamlessly across mediums, maintaining allure. ?? Unmistakable Differentiation: In a crowded market, simplicity sets prestige brands apart. Simplicity isn't just minimalism; it's a strategic choice that resonates with discerning clientele. #branding #marketingmadeeasy

150 people draw iconic brands from memory - and the results are both hilarious and impressive. What strikes me is that no matter how engrained or iconic you think a logo is, most, in their mind's eye, are misremembered. The most important thing for me though is brand perception often diverges from brand reality - what matters is how a brand makes people feel, not just visual accuracy. I don't need to remember Starbuck's logo to know I'd actively choose it when given a choice of Costa, Nero etc... Full article in the comments #Marketing #Agencygrowth