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President, Resonance Consultancy

Spent a fantastic few days in Houston this week with the Resonance team at the annual City Nation Place Americas conference hosted by our friends at Houston First Corporation. The event brought together hundreds of city leaders to discuss insights, ideas, and best practices on place branding, marketing, and placemaking. Here are 5 key takeaways shared from my presentation on Place Power: 1. While large cities still command the most attention, the opportunity for smaller places has never been better. 2. Investing in place-based assets is crucial as budgets are never big enough to change perceptions. 3 Identifying a unique positioning strategy, rather than trying to be everything to everyone, is essential for smaller places to develop a comparative advantage. 4. Aligning positioning and stories between organizations is crucial as factors driving talent, tourism, and investment attraction become more intertwined. 5. Destination development not only boosts visitor expenditure, but now plays a vital role in talent attraction and economic development for urban areas as well. Exciting to see the collaboration and knowledge sharing among city leaders. We look forward to seeing you all at the global event in London this fall! #CityNationPlace #PlacePower #UrbanDevelopment #Placemaking #CityBranding

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Could not agree more. The time is NOW for smaller cities.

Jeff Greig

Manager (Development Planning), City of North Vancouver

9 个月

Couldn't agree more on your 5 Place Power points!

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Lauren Townsend

People. Places. Possibilities.

9 个月

Robby Wells ??

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