Chris Marine的动态

Engagement for normal folks vs. engagement for digital marketers: one costs money, the other helps you make money.?Choose your investments wisely… Let's craft strategies that build your brand and your bottom line. Join Brand Broadcasting ??

?? ?????????????????????????? ?????? ?????????? ???? ?????? & ?????? ?????? ?? In today’s diverse media landscape, OTT (Over-The-Top) and CTV (Connected TV) advertising have emerged as powerful tools to reach TV viewers beyond the scope of traditional linear TV commercials. ?? ?????? ???????????????????? ???? ?????? & ??????: ?????????????????? ??????????????????: These platforms enable advertisers to reach new and relevant audiences with remarkable accuracy. ?????????????? ??????????????????: With over ??????% of US households having access to connected TV devices, brands can align themselves with top-tier content. ???????? ???????????????????? ??????????: Achieve over ??????% video completion rates, ensuring that your message is effectively communicated. ????????????????????: Increase brand awareness by reaching strategic audiences with minimal wasted impressions. ?????????? ????????????????????: OTT and CTV ads can be deployed faster than traditional TV ads, eliminating typical lead times. ???????????? ????????????????????: Ads can be served pre-roll or mid-roll within streamed content on connected devices, capturing viewer attention effectively. Combining the broad reach of traditional TV with the precision of digital advertising, OTT and CTV offer a compelling approach for modern marketers. For more information on how to integrate OTT and CTV into your advertising strategy, just shoot me a message today and we can partner on this cinematic journey together. ?? #Advertising #OTT #CTV #DigitalMarketing #BrandAwareness #MediaStrategy #hearstbayarea

Do you know the strategies for successful #TVAdvertising campaigns? ? Television advertising remains a vital tool for both big and small businesses. ?The key to success lies in crafting a campaign that resonates with viewers and encourages them to engage with your products or services. ?The right TV ad campaign can catapult your brand into the spotlight, offering a level of exposure that other mediums can't match. ? Tips for successful TV Advertising campaigns. ??1. Know your audience. ??2. Craft a compelling message. ??3. Balance quality with budget. ??4. Embrace storytelling. ??5. Focus on social appeal. ??6. Include a clear call to action. ??7. Measure and adapt. ?Why invest in TV Advertising? ??1. Reach and credibility. ??2. Emotional connection. ??3. Brand building. ?Even with a small budget, you can create an effective TV ad campaign. Focus on what makes your brand unique, use local talent, and capitalise on regional appeal. ? Local ads can be cost effective way to reach your target audience and build a strong community presence. ? With the right strategy, TV Advertising can be a game changer for your business, driving brand awareness, customer engagement and ultimately sales. ?If you resonate with my views, please like and comment with your thoughts. ? Thank you and wish you a great day ahead!!! ? For more details, please follow me Nischal Kumtakar ?? . #TelevisionAdvertising #TVAdvertisingSteategies #TVAdvertisingTips

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Is a limited marketing budget an excuse for underwhelming results? In my experience, tight budgets push marketers to be more innovative, uncovering unique ways to connect with audiences without breaking the bank. I've often worked with lean budgets, and it's taught me that true creativity thrives in constraints. If the idea is weak, even a 100k TV ad won't save it. Strong concepts don't depend on high spending—they rely on insight, originality, and strategy. I always say: Want to test a marketer's skill? Give them a small budget and see how they drive impact. #MarketingStrategy #CreativityMatters #BudgetMarketing #MarketingTips #InnovationInMarketing #LowBudgetBigImpact #DigitalMarketing #ContentStrategy #MarketingMindset #ThinkOutsideTheBox

TV changed EVERYTHING! ?? How did marketing adapt to the age of mass media? The introduction of radio and television in the 20th century marked a groundbreaking shift in the marketing world. ???? For the first time, companies were able to reach millions of people across the country at once. This era of mass media allowed brands to communicate directly with their audience in a way that had never been possible before. Marketing was no longer confined to static print ads; now, it had motion, sound, and a much larger stage! With the rise of TV commercials, brands began to focus on creating memorable jingles, catchy slogans, and relatable characters that could leave a lasting impression. ???? It was a time when brands like Coca-Cola and McDonald’s skyrocketed to fame, thanks to their smart use of television to build powerful emotional connections with their audience. ???? Who could forget those jingles that stuck in your head all day or the iconic ads that became a part of everyday culture? This new era wasn’t just about selling products—it was about telling stories that connected emotionally with viewers. ???? TV allowed companies to showcase their products in real-life situations, creating aspirational or relatable moments for their audience. It wasn’t just a commercial, it was an experience. As a result, television ads became the gold standard of marketing, driving higher demand and establishing the modern concept of brand loyalty. But with great power came great responsibility! TV spots were expensive and limited, so marketers had to be extra strategic about their message and timing. As competition grew, it became even more important to stand out in the crowded broadcast landscape. And that’s how marketing was completely reshaped in the age of mass media! Stay tuned for our next post, where we explore the rise of digital marketing and the shift to the internet. ?? #MarketingEvolution #TVCommercials #BroadcastMarketing #Storytelling #BrandLoyalty #MarketingHistory #IconicAds

According to a recent survey of high spending U.S. brands and agencies, CTV and Social Video were leaps ahead of every other channel when asked which are "must buys". LocalFactor can activate scalable campaigns across both channels, but did you know we also have a truly unique format that enables you to get the most out of your existing video assets across social and the open web? Visit our site and book a meeting to learn more! https://hubs.li/Q02Dd0dz0

Running a business is a thrilling journey, and there's one key element you might be missing out on: Air time advertising! Here are some great reasons why you should consider buying air time for your business: ?? TV advertising allows you to connect with a massive audience. In 2021, U.S. TV ad spending hit $66 billion, demonstrating its effectiveness. Unlike other methods, TV can transcend boundaries and extend your reach. ?? TV ads create brand recognition lightning-fast. The visual impact, combined with broad viewership, engraves your brand into the minds of your audience. ?? Americans spend over four hours a day watching TV, making it an ideal platform to engage your target audience. Choose prime time slots or niche channels catering to your customer base. ?? TV air time can be more affordable than other advertising methods, and you can even secure discounts on packages. It's a smart way to maximize your impact while keeping costs in check. Don't underestimate the potential of TV air time for your business. It's a dynamic tool to expand your reach, build brand awareness, and optimize your advertising budget. Read our full case study ?? https://buff.ly/45owU34 ?? #TVAdvertising #BrandAwareness #ExpandAudience #CostEffectiveAdvertising #BoostSales #AirTimeAdvertising #BusinessGrowth #AdvertisingPower #ContactUsNow #MMarketingConsultants

We all see the seismic, sea-level changing, shift that happening. Consumer behaviors and habits are fundamentally changing - for example video content consumer is no longer a scheduled medium, apart from live events like sports, everything else is on-demand, at the swipe of a thumb. Retail media is projected to surpass global TV and streaming ad spending by 2028, enabling closed-loop advertising. However, this dynamic landscape poses challenges in data collection, privacy, and complexity for advertisers. Small businesses find new opportunities, but industry leaders must navigate a fundamental reset, embracing diverse talents and preparing for marketing ROI paradigm shifts amid an exciting yet uncertain time. This article does a great job, breaking it down. #ConsumerScience #Advertising

Zach Reider, Supervisor, Media Planning, breaks down the strategic approach for GNC marketing this year and shares what gets the most return on ad spend. #ObsessOverResults #LiveEmpowered #EmpowerMedia #GNC #Media #Strategy