Supersocial Inc.

Our mission at Supersocial is to build boundary-pushing virtual worlds that reimagine the way people connect, communicate and express themselves on Roblox. Our experiences represent IP and brands with the highest standards while feeling authentic and meaningful to 3D natives. We’re incredibly proud to present our latest showcase featuring Supersocial experiences built with iconic brands, including e.l.f. Beauty, NARS Cosmetics, Gucci, Warner Brothers, Fairview Portals, Toikido, Walmart, 3M, BiC, Crayola and Universal Music Group. Learn how Supersocial can help your brand or IP enter the Roblox platform → https://lnkd.in/gwjtGVAP #metaverse #3Dinternet #Roblox

Many folks have been wondering who is Infinite Reality. I hosted Liam Broza, their chief innovation officer, on my pod, and we dived into their vision for a web-enabled metaverse. Three Key Takeaways: 1/ The Web as the Metaverse's Future: Infinite Reality champions the Web as the prime candidate for developing the metaverse due to its accessibility and scalability. Unlike conventional app-based platforms that impose restrictions and costs, the web offers a more open, viral pathway to engage users directly without intermediaries. By using web-native technologies, Infinite Reality is providing creators with a direct avenue to their audience. 2/ Generative AI's Role in Content Creation: Content is pivotal for the metaverse expansion, and Liam highlights the importance of generative AI in bridging the content gap, especially in 3D. Infinite Reality is exploring various generative models—from text to 3D—to accelerate content creation, enabling brands and developers to effortlessly transform ideas into immersive realities. 3/ The Promise of Immersive E-Commerce: Infinite Reality is keen on revolutionizing e-commerce through immersive experiences. By integrating AI-driven interactions and augmented reality, they seek to replicate the benefits of in-store shopping in a digital setting. This approach not only enhances product discovery but also personalizes the shopping journey, making complex buying decisions more intuitive and engaging for the consumer. Check the full episode and notes: https://lnkd.in/g9JwigxC

We're officially launching the first ever Roblox Teen Council! This 5-month program in the U.S. is designed for us to collaborate and hear from teens on platform features, online safety, and digital well-being. Applications close Dec 6. https://rblx.co/m7a

Friends, followers, and fellow builders - Supersocial is doubling down on building the most innovative and influential full-service studio and creative agency on Roblox and beyond (more on this soon in a separate post).?As part of this process, we are making a few organizational changes which unfortunately include parting ways with several valuable team members. If you are searching for talent in art or engineering, DM our CEO, Yonatan, who'll be delighted to make introductions.

We're thrilled to share more about Modelverse, our ground breaking collaboration with supermodel icon Heidi Klum! Let's look into what makes this experience so special: Modelverse is a unique fashion experience on Roblox that celebrates creativity, diversity, and self-expression. Players can: - Create and customize avatars with diverse body types - Walk virtual runways inspired by real-world events - Participate in fashion competitions judged by Heidi herself! "56% of Gen Z Roblox users say styling their avatars is more important to them than physically dressing themselves in a certain way." - Retail TouchPoints Heidi's Vision: ?? "I wanted them to have possibilities. Be curvier, for example, because there are people with different shapes and sizes, and I feel like this was not represented in any of the games that I saw her play." - Heidi Klum, WWD Body Positivity at the Core: ?? "We're in 2024. I think diversity is bigger than ever these days, so why is this not reflected in any of the games. I feel like there needs to be a variety in avatars, so I wanted to make a world where there's diversity in body shapes." - Heidi Klum, PEOPLE Unleash Your Creativity: ?? "Why do we have to just look human? Why not be a hot dog walking down the catwalk or ... a walking tree or anything like that?" - Heidi Klum, PEOPLE Exciting Features: ?? - Themed catwalks matching holidays and events - Virtual recreation of Heidi's famous Halloween party - 13 runways set in various locations, with more to come! We're excited to see how you express yourself in Modelverse. Join us on this fashion-forward journey and let your creativity shine! ???

Fashion is big on Roblox - not just for self-expression but for gaming as well! I’m thrilled to welcome fashion icon #HeidiKlum to #Roblox with her new fashion experience, Modelverse. The experience emphasizes self-expression and body positivity, allowing users to walk the runway utilizing whatever avatar body type they choose. "When building this world, I wanted to make sure that the players get the chance to be unconfined- they can play as their established Roblox avatar, or design a new avatar that looks like themselves… or step out of the box and walk the runway as a hot dog, a worm or something else they create,” Heidi said of Modelverse. Read more about the experience in VentureBeat:?https://lnkd.in/gCu4-3ez Visit Modelverse now: https://lnkd.in/gbQBm54u Congrats to Heidi,?Collin Spratlin?& the Team at Supersocial Inc. and Winnie Burke and Alexandra Roberts from our Fashion team on this fun experience! #heidiklum #futureoffashion #gaming #fashion

We're thrilled to announce the launch of Modelverse, an amazing collaboration between Supersocial and international supermodel icon Heidi Klum! ??? Modelverse brings high fashion, inclusivity and creativity to Roblox in a whole new way. Here's what you can look forward to: ?? Create unique avatars - from stylish to totally wild! ?? Strut your stuff on virtual fashion runways ?? Join iconic events, including Heidi's famous Halloween party Heidi Klum shares her vision: "I wanted players to be unconfined - use your Roblox avatar, design a new look, or even walk the runway as a hot dog! It's all about creativity!" ???? Our CEO, Yonatan Raz-Fridman, adds: "We're excited to mix Roblox gameplay with Heidi's fashion expertise. It's a new way for people to express themselves in virtual worlds." This launch showcases how we're transforming real-world style into engaging digital experiences. We're tapping into the growing trend of digital self-expression and community building. ???? A big shoutout to Barrier Four for creating an awesome trailer that really captures the Modelverse magic! ??? A massive thank you to Collin Spratlin, Celena Jhern, Evelyn Lai and Ana A. for getting Heidi's vision to come to life! We're pumped to keep expanding Modelverse with new features and content. Get ready for a world of fashion, fun, and endless creativity! So, are you ready to become a virtual supermodel? Modelverse is waiting for you! Come experience the future of digital fashion and self-expression. Let's get this party started! ????? Play here - rblx.co/Modelverse

Maison Explicit, our immersive commerce experience in partnership with NARS Cosmetics, has been featured in Forbes by Stephanie Hirschmiller. The article praises the experience for its seamless integration of e-commerce, gamification, and storytelling, calling it a "benchmark for joined-up thinking." As Forbes highlights: "When you want to connect with next-generation audiences, you need to talk gaming as this is their social channel. But when you want to talk to millennials, you still need to go through more traditional social channels. And when you want to bring all of that together, there’s no better place than having your own hub that you can fully control without being dependent on platforms where algorithms change all the time." – Yonatan Raz-Fridman, founder and CEO of Supersocial At Journee, we couldn't agree more. With #JourneeX, brands can do exactly that—maintain absolute brand fidelity while owning their platform. It's more than just owning the design; it’s about managing the entire strategy, audience engagement, data, and beyond. Keep your brand's DNA at the forefront with complete autonomy. Immersive commerce is the future of retail and brand engagement, and Journee is leading the way, empowering brands to take ownership of their virtual worlds. ?? Read more: https://lnkd.in/gdXrbzXn ?? Discover JourneeX: https://lnkd.in/eHAj4bdN ?? Experience Maison Explicit: https://lnkd.in/eDmpiedP #ImmersiveCommerce #Journee #JourneeAI #BrandStrategy #DigitalMarketing #DigitalOwnership #Forbes

We loved reading Stephanie Hirschmiller's new piece on Forbes, "Virtual Commerce To IRL: Why NARS’ 360 Approach Is A Retail Benchmark." Our founder and CEO, Yonatan Raz-Fridman, is quoted in the piece, saying: "According to Yonatan Raz-Fridman, founder and CEO of Supersocial behind both NARS and the e.l.f. UP #Roblox experiences it’s not an either/or situation. Social channels are becoming more immersive but also increasingly fragmented, he says. “When you want to connect with next generation audiences you need to talk gaming as this is?their social channel. But when you want to talk to millennials you still need to go through more traditional social channels. And when you want to bring all of that together there’s no better place than having your own hub that you can fully control without being dependent on platforms where algorithms change all the time.” “As a brand you’re going to need to be in places like Roblox and Fortnight and Zepeto but also on Instagram and Snap and TikTok?and?have your own website. You want to cover the widest remit possible so getting in early and experimenting is the way to understand what is happening.” #gaming #Roblox #brands https://lnkd.in/gdXrbzXn

We're delighted to see our founder and CEO, Yonatan Raz-Fridman, quoted in Inc. Magazine's piece by Sydney Sladovnik on Roblox's evolution into e-commerce. “Video game developers like Supersocial helped build out Roblox's shopping capabilities. Founder and CEO Yonatan Raz-Fridman explains that this e-commerce development is a natural progression of the internet and won't be slowing down. "We are in a rapid evolution and transition of the internet from what has been more of a 2-D environment to something that is much more 3-D, more immersive, more social, more expansive," he says.? ? While Roblox's e-commerce services are still in their early stages, Raz-Fridman adds that it's important for brands to start paying attention. "There's certainly a long, long way to go to make a platform like Roblox ... available to any business at any size. But it's certainly going to happen. The question is when, not if," he says. Read the full piece: https://lnkd.in/gGeaaWFi #Roblox #Gaming #ECommerce #Brands