Cheddies的动态

This was my lunch earlier this week. After several attempts to open the ‘sachets of dread’, I went without vinegar. For my life! I don't know why we still have these tiny packets of frustration. I don't know the percentage of the human race that can open them, but it must be under 5%, surely. I don't know who I blame more when I see these; the supplier or the eatery that serves them. I have eaten in a pub that supplied scissors in the condiment box alongside them. At the time, I thought it was a genius idea but it was probably just relief. ?? Last week we stayed in a recently refurbished, beautiful, pub B&B. Breakfast service was painfully slow, with us having to get up to ask for every element that wasn't readily available: bread, milk, tea, orange juice, sugar etc. When the sugar eventually arrived, it was sugar lumps, plus parts thereof, in a tiny Kilner jar that required fingers the size of a Tinkerbell to extract them. We watched our guest sigh heavily as he struggled to exhume a lump, and a bit, from the tiny jar and wait for it to dissolve in his tea. We burst out laughing at his internal frustration because although it seemed pernickety, the reality is that we all understood exactly how he felt. It's the small things that are often overlooked because they seem trivial to the service provider, but they can remain as a lasting memory, and not for the right reasons. Mystery shoppers will identify the small things that matter so that your customers leave on a high and not on a sigh. www.silentcustomer.com [email protected] #HEINZ #CustomerExperience #MysteryShopping Kraft Heinz

Reflecting on all the choices we have in everything in life. Where to dine out, where to get groceries, where to get gas, where to vacation, what career to pick, where to network, where to party, where to find friends, where to shop for xyz. As much as I think we are lucky to have a lot of choice, I also believe most of us are creatures of habit and we stick to what we know, like and maybe even love. Personally, I love simple and easy options. Take me to a restaurant with a small menu over one with 30-40-50+ items on there any day. I frequent the same grocery stores - I love knowing the layout so I can be in/out in minimum time. You guessed it, I'll get to shopping for clothes next! The cabi concept is like the restaurant with the small menu. There's enough options for you to create a "meal" to your liking, and not enough to get you exasperated and overwhelmed. The cherry on top is the "server" (me) is right there to give you great recommendations, based on your taste preferences. There's even after-sales service, with a check in on how you enjoyed your meal, and recommendations for future items to try. Yum Yum

What’s in the Easy Meals? I would say may different types of Easy Meals…. what can you find in here? Spatchcocks Joints Stir fry Slow cook (sous vide) Ready to cook portions Some things need decanting to cook, others straight to oven, some you need to stand at the pan. Meals components serving two up to people and occasions from mid week meals up to roast dinners. Helpful but different levels of easy. So what? Well some shoppers will have ingrained behaviours, know what’s here as it’s in their repotiore. You could grow sales through getting them to increase frequency with different formats. But some shoppers may be shopping other parts of the aisle for similar occasions who won’t engage in the Easy Meals. How do you get to these? Range by usage and occasion? Split up the category? But then how do you talk to shoppers about it? Lots of analysis probably from different insight sources would help get to the answers. Ultimately which offers the bigger opportunity and how hard is each route to deliver? And what are the risks? I worked on Ready to Cook for several years and it’s a complex space. I like working on complex categories to create future plans and put them into action. #categorymanagement #fmcg #consulting

Nostalgia is so "trendy" and I love it. International Delights hopes that 34 years after the movie Home Alone was made it's still a big enough draw for consumers to leverage those 'nostalgic feels' to capture your holiday dollars. I'm not a coffee creamer gal, but I think this campaign will be a hit! Even if you were never a Macaulay Culkin fan, International Delights, LLC hit the nail on the head with the nostalgic flavors it's launching for the holidays. I dare you not to have warm and happy feelings about these flavors: Hot Chocolate Marshmallow Frosted Sugar Cookie Peppermint Mocha & Zero Sugar Peppermint Mocha (I see you Candace Atnip, SHRM-SCP) What do you all think about nostalgic flavors? Does the Home Alone cobrand help with International Delight's goal? I'd love to hear about your favorite use of nostalgia in marketing/sales or your favorite nostalgic flavor. Read the article from Beverage Industry Magazine in the comments below. #inspiration #coffee #beverage #beveragebusinessconsulting #nostalgia #marketing #marketingstrategy #holidaymarketing #coffeebusiness

Trick or treat? We prefer treats! Especially soft, chewy cookies. ?? Our video has some "spooky" vibes to brighten your day. But no worries, there's a happy ending when you use Grande Durato in baked goods to retain their freshness. Check out the fun video! #bakerytrends #foodindustry

Brilliant, unique and simplistic advertising........its surprising that other brands or industries have not used this in the past.....or have they? Considering that of all the senses, #smell is unique and triggers #emotions and memories that even sight, sound and touch can't. Certain products have such strong scents that you cant imagine the product without them such as #coffee, fresh baked #breads, #friedchicken, #vadapav, #caramel #popcorn and other non foods as well - obviously #perfumes, #flowers, #wines, #leather in a new car, #incense sticks.....etc.. Our core product also has a #fragrance like no other - ripe #organic #alphonsomango. It is infact one of the key distinguishing features of an authentic alphonso #mango from #ratnagiri. The scent of just one mango can fill the entire room. In fact during peak season, we have customers walking into our Aamrai Mangoes godown attracted by the sweet fragrance of ripe mangoes. Do you know of any other industries or brands which have effectively used this for advertising or why haven't they? Our marketing team will certainly apply their minds and noses to find a fragrant solution. ?? https://lnkd.in/d69qfpy5

In today's market, the true fragrance of mangoes seems to have faded away. Many mangoes may look perfect, but they often lack that rich, authentic aroma we all associate with a ripe mango. But not at Aamrai Organic. Our organic Alphonso mangoes from Ratnagiri are known for their distinctive scent, a fragrance so powerful that just one ripe mango can fill an entire room. This natural aroma is a key marker of authenticity, and it's what sets Aamrai apart. With us, you get the true smell and taste of organic mangoes, just as nature intended. Our CEO’s words are a reminder that authenticity is at the heart of everything we do. At Aamrai, we’re passionate about preserving the true essence of mangoes with that unmistakable, rich aroma and flavour.

You are at a crossroads. It's one of those lazy humid summer evenings where you don't feel like cooking dinner. (FULL DISCLOSER: I have quite a few of those, so I'm not one to judge). Would you order pizza or burgers? ?? Pizza is a comforting tried-and-true classic, always delivering on reliability. Its timeless appeal and strategic flavors engage you with every bite, satisfying your craving for consistency and familiar taste. ?? Burgers are daring and flavorful, injecting excitement and novelty. They boldly offer a hearty and satisfying experience that's hard to resist, promising immediate satisfaction and a burst of flavor. Do you lean towards the pull of a traditional favorite or push towards the allure of something adventurous? Neither option is wrong. Ultimately, it's all about satisfying your cravings with a choice that resonates just right. ??? That's the key difference between marketing and sales. Can you guess which food each represents? (Hint: I'm a pizza gal full-stop but won't refuse a juicy, medium-well burger if offered one) What are you craving for in Q3? #FoodChoices #MarketingVsSales #DinnerDilemma ******************************************************* ??.??. Tired of content that falls flat? We need to fix that. I'm available for hire. Let's collaborate on a content strategy tailored to your specific business objectives. If you want to know how I can transform your content into a?powerful growth catalyst, I'm just a DM away from setting up a quick chat.

"You call it #coffee, I call it my emotional support beverage." Morning beverages are ingrained into our daily routines, and U.S. consumers always find the time to have them. Circana’s Future of? Morning explores the impact of beverage-only morning occasions over the next three years. Learn more here: https://bit.ly/4eKJ1vs

While the car is being MOT'ed and Serviced I've taken a walk into Walsall Town Centre to work in Starbucks for a few hours - I so much prefer a Starbucks to a Costa Coffee. Why? Personally I prefer the Caramel Latte's in Starbucks (which I know isn't real coffee, and it means I am a big Jesse). The balance as a self confessed non coffee drinker is nicer in my view than in Costa. The question is - do you agree? Whether you do or do not is irrelevant. My preference is my preference. Same as I don't like cheese, whiskey or Guinness (even as a real ale drinker) My Wife doesn't like dark chocolate or seafood You cannot please everyone, so don't bother trying. But if you can undrestand your customers, and why they have their preferences, then you are in a position to inform, and potentially change their opinion. After, how can change happen if you always take the same action. For instance, till my 30's I refused to eat sprouts - urgh, horrible things. But that's because my Mother couldn't cook them to save her life. Had them elsewhere, and now I quite like them. But still, if you don't like sprouts - you are 100% entitled to your opinion. I'm not going to fall out with you if your opinion differs to mine. But go on, what's your preference - Starbuck or Costa (if those were the only two options)