As further evidence that the socio-political pendulum in the United States is swinging back from progressive extremes, check out Mark Zuckerberg's comments today about the changes Meta is making to the content review policies on Facebook and Instagram to remove fact checkers: “Fact checkers have been too politically biased and have destroyed more trust than they’ve created. What started as a movement to be more inclusive has increasingly been used to shut down opinions and shut out people with different ideas, and it’s gone too far.” So, what is Meta doing to offset the loss of these previously lauded fact checkers? They are replacing them with user-generated “community notes." If that sounds strangely familiar, it's what Elon Musk did at X (formerly known as Twitter)--a change that was widely criticized in the media and by major advertisers who canceled their ads because of fears about having their brands associated with hate speech. (Zuckerberg did acknowledge that Meta's new policy included a “tradeoff” in that more harmful content will appear on the platform as a result of the content moderation changes.) While it's easy to attribute Zuckerberg's epiphany to defensive posturing ahead of the new presidential administration (see also Zuckerberg's addition of Trump ally and UFC CEO Dana White to Meta's board), the elimination of frequently biased fact-checking is a positive change and a boost for bolstering free speech on social media. As Meta’s newly appointed Chief of Global Affairs Joel Kaplan told Fox on Tuesday, Meta’s partnerships with third-party fact checkers were “well intentioned at the outset but there’s just been too much political bias in what they choose to fact check and how.” I have been a First Amendment fan since law school. Although I abhor the garbage that circulates on sites like X (from the left and the right, I should add), these sites are like the public square where the only practical solution to opposing viewpoints (political, scientific or social) is more speech not less. The First Amendment already fails to protect the worst speech. I am not willing to trust a government, business or charitable group to decide what else I can say. Free speech can be informative, persuasive and inspirational. It can also be offensive, inconsiderate and hurtful. But it's the best price we can pay to ensure the freedom it provides. Whatever the emotional cost of enduring its downsides, free speech enables us to fight tyranny, question legal, scientific and moral authority, argue for change and use words rather than violence to settle our differences. #Meta #Facebook #Instagram #X #Socialmedia #FirstAmendment #freespeech
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Mark Zuckerberg and Meta say good riddance to fact-checking https://ift.tt/XdoBxjZ Distinguishing truth from falsehood is frustrating, endless, thankless work — and now Mark Zuckerberg is walking away from it. The big picture: Facebook's latest content-moderation pivot looks like part of a plan to win over Donald Trump as he takes power again. But the field Zuckerberg is abandoning is one he never wanted to play on in the first place. State of play: The founders of social media giants like Facebook, Instagram, Twitter and TikTok didn't expect to end up in what the industry came to call the "content moderation" business — and what many critics, and now Zuckerberg himself, denounce as "censorship." Policing online speech costs a fortune to do right. It's impossible to make everyone happy. You're bound to make mistakes. And users' wishes keep changing. The whole effort is a distraction from what's always been Facebook/Meta's top priority — boosting engagement to sell more ads. Meta faces huge challenges this year, particularly an April trial in the Federal Trade Commission's suit to unwind its decade-old acquisition of Instagram and WhatsApp. The new Trump-friendly approach to content moderation is one of many efforts to win over the new administration, which is open about rewarding friends and punishing enemies. Zuckerberg staked out a free-speech position in a 2019 speech at Georgetown. A few months later, he said that social media networks shouldn't try to be "arbiters of truth" — but at the same time Facebook was ramping up its truth arbitration. After taking blame for spreading misinformation during the 2016 election and violating users' privacy during the Cambridge Analytica scandal, Facebook was under enormous pressure to clean up its act, and the company made big investments in expanding its moderation efforts. It was also in 2019 that Facebook started a program using third-party fact-checking organizations from a variety of political perspectives to help it identify and limit the spread of potentially dangerous misinformation. The fact-checking program has drawn fire throughout its existence. The kinds of topics it confronted — controversies over climate science, COVID-19 and vaccines, charges of election fraud — are often both matters of fact or science and also flashpoints for partisan rage. Believers in fact-checking insist that there's value to society in telling the public what is — and isn't — authoritative information, grounded in vetted research and verifiable records, in fields like medicine and public affairs. Critics say there's always another point of view that deserves to be heard, and blocking any perspective is a form of censorship. Between the lines: Facebook tried to solve some of its content moderation headaches by setting up the independent Oversight Board. The company handed the Oversight Board hundreds of millions of dollars beginning in 2019 to build a kind of Supreme Court for user...
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As an ethical marketer, I'm struggling this morning...? I've prepared myself over the years to adapt instinctively in a fast and ever-changing industry. The news that Meta? ?have announced binning fact checkers on Instagram and Facebook is leaving me a bit unsettled.? Mark Zuckerberg yesterday shared that in order to return to "free speech", Meta's fact checkers will be binned and instead replaced by 'community notes'. Giving users "a voice" to create notes that can be added to a post to add "context".? Sound familiar? ?? Motivated to work more closely with the incoming Trump administration, the biggest social media platform in the world will also be: ?? Dialing back filters ?? "Catch less bad stuff" ?? Back political content? ?? Focus less on mainstream media as "unbiased" sources of news? ?? Work with Trump to push back against other countries' governments who are looking to target American companies by censoring them Since starting my social media consultancy ?PinkLeaf Social? , six years ago, I've seen how social media can be used as a force for good in the world, through global activism, fostering community spirit during lockdown, spotlighting lesser-known inspiring change makers from across the globe.? My niche celebrates the positive shift from brands who started to push back against harmful societal attitudes on beauty, mental health etc in favour of representing a fairer and more inclusive society.? For now, the ability to continue regulating your own Instagram and Facebook feed (block, reporting, hidden words, "not interested" features etc), will hopefully shield users (to a certain extent) against trolls, misinformation and hate. But I can't help but think, I've seen this playbook before ... How are you feeling about the news? Should we be worried? ??
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After witnessing the aftermath of Meta’s decision to lay off thousands of content moderators and employees responsible for preventing harm and abuse in the last few years, it’s clear that the consequences are deeply troubling. Bullying, harassment, hate speech, violence, incitement, misinformation, propaganda, scams, and even sexual abuse have stormed on platforms like FB and IG. Allowing abusers more freedom to manipulate these spaces is not “helping communities”; it’s a blatant disregard for the safety and well-being of billions of users. To think that “community notes” or similar functions will scare bad actors is naive at best. People who spread fraud, scams, harassment, or engage in illegal activities are fully aware of the harm they cause, they simply don’t care. Giving them more freedom doesn’t stop the abuse; it enables it. We’ve already seen the disastrous effects of similar decisions on other platforms, such as Twitter. Following this path will only further rub trust, safety, and the sense of community these platforms once claimed to champion. And let me be clear: this isn’t about politics. It’s personal. You cannot impose narrow political perspectives or individual ideologies onto billions of users without accountability. While governments impose regulations for a reason, bypassing these safeguards in the name of “freedom” only worsens misinformation, conflict, and harm across the globe. This is not about freedom of speech. It’s about responsibility. These decisions are not bringing people closer together—they’re tearing communities apart. It’s disheartening to see Meta take this route. Prioritizing cost-cutting and personal agendas over community safety will only ruin these platforms further.
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THE WORLD IS FLAT .... If You’re Not Paying Attention to Meta, Now’s the Time to Start Mark Zuckerberg’s latest announcements aren’t just bad business—they’re a dystopian blueprint for exploiting societal divisions and consolidating power. Beneath the polished rhetoric of “free speech” and “cultural shifts” lies a chilling reality: Meta is deliberately steering its platforms into chaos for profit and political influence. Here’s what’s happening: Fact-checking? Scrapped. Replaced with "Community Notes," a glorified free-for-all where misinformation and outrage will thrive unchecked. Content moderation? Loosened. Hot-button issues like immigration, gender, and sexuality are now open season for toxic discourse. Harmful content? Harder to flag. Meta is raising the bar for removing problematic posts, effectively normalizing hate speech and radicalization. Political content? Front and center. The algorithms will once again prioritize divisive politics—the same playbook that fueled the 2016 misinformation crisis. Moderation? Moved to Texas. Out with California’s (Democratic) team, in with Texas-based (Republican) oversight, alongside Trump allies joining Meta’s leadership. This isn’t a coincidence. It’s a calculated strategy. Meta’s leadership isn’t just experimenting with policy tweaks; they’re doubling down on a model that monetizes outrage. By amplifying polarizing content, Zuckerberg is betting on the simple, destructive formula: outrage equals clicks, clicks equal revenue, and revenue equals power. But this isn’t just about engagement metrics—it’s a deliberate alignment with far-right populism. Moving moderation operations to Texas and appointing Trump allies to leadership roles sends a clear message: Meta is choosing a side, and it’s one that thrives on division, distrust, and dismantling safeguards meant to protect marginalized groups. This is a page straight out of the authoritarian playbook. By eroding trust in traditional institutions and amplifying misinformation. And the consequences will extend far beyond its platforms. Democracies depend on informed citizens, yet Meta’s moves threaten to flood public discourse with noise, misinformation, and rage. The financial logic is equally reckless. Twitter’s ad revenue imploded after embracing similar policies under Musk. Advertisers demand brand safety, and Meta’s pivot risks alienating its most lucrative revenue streams. Meanwhile, Europe’s Digital Services Act mandates stricter moderation of harmful content, making Meta’s loosening policies a direct challenge to EU regulations—and a fast track to fines and restrictions. Zuckerberg, meanwhile, hides behind his carefully curated rebrand as the jujitsu-practicing, chain-wearing tech bro. But make no mistake: his priorities remain the same. Meta’s stock price comes first, no matter the collateral damage to society. Meta’s new direction isn’t bold. It’s dangerous. And if you’re not paying attention, now’s the time to start.
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Facebook and Instagram get rid of fact checkers. The move comes as Zuckerberg and other tech executives seek to improve relations with US President-elect Donald Trump before he takes office later this month. Trump and his Republican allies have criticised Meta for its fact-checking policy, calling it censorship of right-wing voices. Said Ava Lee, from Global Witness: "Claiming to avoid "censorship" is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate". For example, calling women ‘household objects’ now permitted on Facebook after Meta updated its guidelines. According to a section of the policy prohibiting such speech that was crossed out. A new section of the policy notes Meta will allow “allegations of mental illness or abnormality when based on gender or sexual orientation, given political and religious discourse about transgenderism and homosexuality.” In 2018, the United Nations (UN) reported that social media had played a significant role in the 2017 Rohingya genocide in Myanmar’s Rakhine state. The UN identified Facebook as a “useful instrument” for spreading hate speech in the country. Two months later, a $1.6 billion lawsuit in Kenya’s High Court accused Facebook’s parent company Meta of amplifying hate speech and incitement to violence on Facebook in relation to Ethiopia’s 2020–2022 Tigray War. (Carnegie Endowment for International Peace). Following investigation for the Online Safety Bill (UK) it was identified in 2021 by "Whistleblower Frances Haugen has told MPs that Facebook is "unquestionably making hate worse", as they consider what new rules to impose on big social networks." "Facebook has been unwilling to accept even little slivers of profit being sacrificed for safety". And she warned that Instagram was "more dangerous than other forms of social media". and suggesting Facebook is "very good at dancing with data", but pushes people towards "extreme content". Another whistleblower, a moderator at facebook, spoke out about cuts to moderation: After that things got worse. “You get child pornography, you get bestiality, necrophilia, harm against humans, harm against animals, rapings,” he says, his voice shaking. “You don’t see that on Facebook as a user. It is my job as a moderator to make sure you don’t see it.” The approach is also at odds with recent regulation in both the UK and Europe, where big tech firms are being forced to take more responsibility for the content they carry or face steep penalties.
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What will 2025 bring social media professionals? With the latest META decisions, the pressure is on for our community managers. They will be frontlining the fight against misinformation and outrage. ?? Check in on your social media teams regularly this year. ?? Don’t leave community management up to juniors only. Create teams of different experts and levels. ?? Make sure your teams know your brand and what it stands for so they can reflect this online.
Service Design Leader | Customer Experience Strategist | Digital Transformation Expert | Passionate About Gastronomy, Storytelling, and Authentic Connections
THE WORLD IS FLAT .... If You’re Not Paying Attention to Meta, Now’s the Time to Start Mark Zuckerberg’s latest announcements aren’t just bad business—they’re a dystopian blueprint for exploiting societal divisions and consolidating power. Beneath the polished rhetoric of “free speech” and “cultural shifts” lies a chilling reality: Meta is deliberately steering its platforms into chaos for profit and political influence. Here’s what’s happening: Fact-checking? Scrapped. Replaced with "Community Notes," a glorified free-for-all where misinformation and outrage will thrive unchecked. Content moderation? Loosened. Hot-button issues like immigration, gender, and sexuality are now open season for toxic discourse. Harmful content? Harder to flag. Meta is raising the bar for removing problematic posts, effectively normalizing hate speech and radicalization. Political content? Front and center. The algorithms will once again prioritize divisive politics—the same playbook that fueled the 2016 misinformation crisis. Moderation? Moved to Texas. Out with California’s (Democratic) team, in with Texas-based (Republican) oversight, alongside Trump allies joining Meta’s leadership. This isn’t a coincidence. It’s a calculated strategy. Meta’s leadership isn’t just experimenting with policy tweaks; they’re doubling down on a model that monetizes outrage. By amplifying polarizing content, Zuckerberg is betting on the simple, destructive formula: outrage equals clicks, clicks equal revenue, and revenue equals power. But this isn’t just about engagement metrics—it’s a deliberate alignment with far-right populism. Moving moderation operations to Texas and appointing Trump allies to leadership roles sends a clear message: Meta is choosing a side, and it’s one that thrives on division, distrust, and dismantling safeguards meant to protect marginalized groups. This is a page straight out of the authoritarian playbook. By eroding trust in traditional institutions and amplifying misinformation. And the consequences will extend far beyond its platforms. Democracies depend on informed citizens, yet Meta’s moves threaten to flood public discourse with noise, misinformation, and rage. The financial logic is equally reckless. Twitter’s ad revenue imploded after embracing similar policies under Musk. Advertisers demand brand safety, and Meta’s pivot risks alienating its most lucrative revenue streams. Meanwhile, Europe’s Digital Services Act mandates stricter moderation of harmful content, making Meta’s loosening policies a direct challenge to EU regulations—and a fast track to fines and restrictions. Zuckerberg, meanwhile, hides behind his carefully curated rebrand as the jujitsu-practicing, chain-wearing tech bro. But make no mistake: his priorities remain the same. Meta’s stock price comes first, no matter the collateral damage to society. Meta’s new direction isn’t bold. It’s dangerous. And if you’re not paying attention, now’s the time to start.
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TIME TO QUIT TWITTER & FACEBOOK? Meta is abandoning the use of independent fact checkers on Facebook and Instagram, replacing them with X-style "community notes" where commenting on the accuracy of posts is left to users. This is happening "In the US first." But that statement as a clear expression of an intent to apply the same idea elsewhere. Musk's attacks on those in Europe that my block the actions of the people like him and Zuckerberg seem to be just part of the strategy to get them out of the way, therefore. I already quit X when Musk took over. I now plan to quit Facebook to. "In the US first, may be "in the UK soon" which would force me to quit. But I think I will quit Facebook very soon in support of the sensible Americans who are horrified by what is starting to happen before Trump has even been re-inaugurated. Democracy is getting closer and closer to the cliff-edge! In a video posted alongside a blog post by the company on Tuesday, chief executive Mark Zuckerberg said third-party moderators were "too politically biased" and it was "time to get back to our roots around free expression". The move comes as Zuckerberg and other tech executives seek to improve relations with US President-elect Donald Trump before he takes office later this month. Trump and his Republican allies have criticised Meta for its fact-checking policy, calling it censorship of right-wing voices. Speaking after the changes were announced, Trump told a news conference he was impressed by Zuckerberg's decision and that Meta had "come a long way". Asked whether Zuckerberg was "directly responding" to threats Trump had made to him in the past, the incoming US president responded: "Probably". https://lnkd.in/eFRVK_wV A great explanation of what Musk is up to is offered by Ros Atkins: https://lnkd.in/eYJ4cjmn #Trump #DonaldTrump #Musk #ElonMusk #Zuckerberg #MarkZuckerberg #Twitter #X #META #Politics #FarRight #democracy #freepress #socialmedia #corrption #factchecking #propaganda #
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Maximise profit and avoid responsibility. That’s all that matters. This is just the self-checkout principle applied to social media. Why employ people to make the experience better, when customers will use the service anyway? Why regulate when users will do it themselves? #cx #customerexperience #customerservice #businessethics #profit #ethics
TIME TO QUIT TWITTER & FACEBOOK? Meta is abandoning the use of independent fact checkers on Facebook and Instagram, replacing them with X-style "community notes" where commenting on the accuracy of posts is left to users. This is happening "In the US first." But that statement as a clear expression of an intent to apply the same idea elsewhere. Musk's attacks on those in Europe that my block the actions of the people like him and Zuckerberg seem to be just part of the strategy to get them out of the way, therefore. I already quit X when Musk took over. I now plan to quit Facebook to. "In the US first, may be "in the UK soon" which would force me to quit. But I think I will quit Facebook very soon in support of the sensible Americans who are horrified by what is starting to happen before Trump has even been re-inaugurated. Democracy is getting closer and closer to the cliff-edge! In a video posted alongside a blog post by the company on Tuesday, chief executive Mark Zuckerberg said third-party moderators were "too politically biased" and it was "time to get back to our roots around free expression". The move comes as Zuckerberg and other tech executives seek to improve relations with US President-elect Donald Trump before he takes office later this month. Trump and his Republican allies have criticised Meta for its fact-checking policy, calling it censorship of right-wing voices. Speaking after the changes were announced, Trump told a news conference he was impressed by Zuckerberg's decision and that Meta had "come a long way". Asked whether Zuckerberg was "directly responding" to threats Trump had made to him in the past, the incoming US president responded: "Probably". https://lnkd.in/eFRVK_wV A great explanation of what Musk is up to is offered by Ros Atkins: https://lnkd.in/eYJ4cjmn #Trump #DonaldTrump #Musk #ElonMusk #Zuckerberg #MarkZuckerberg #Twitter #X #META #Politics #FarRight #democracy #freepress #socialmedia #corrption #factchecking #propaganda #
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In recent months, a significant wave of criticism has been directed at Elon Musk and Mark Zuckerberg, the owners of X (formerly Twitter) and Meta (formerly Facebook), respectively. The primary focus of this criticism has been their alleged refusal to censor content on their platforms. The majority of these critiques appear to be orchestrated and funded by political entities opposed to the incoming presidency team. This strategic move aims to undermine the credibility of platforms that have become instrumental in shaping public opinion and political discourse. What many fail to recognise is the irony inherent in this situation. The very criticisms being levelled against these tech moguls would likely have been suppressed under the previous administration's approach to content moderation. The current freedom to express dissenting opinions, including those critical of Musk and Zuckerberg, is a direct result of the changes implemented by these leaders. The loosening of content restrictions has created an environment where a broader range of perspectives can be shared and debated openly. This shift towards greater freedom of expression benefits not only those who agree with the current platform policies but also those who oppose them. The critics driving this narrative often present themselves as champions of responsible content moderation. However, their motivations may be less altruistic than they appear. Many of these voices represent interests that have experienced political setbacks due to the democratic expression of voter preferences. Unable to achieve their goals through traditional democratic means, they have resorted to pressuring social media platforms to restrict content that doesn't align with their viewpoints. Social media users who amplify these criticisms may not fully grasp the implications of what they're advocating for. By calling for increased censorship, they inadvertently risk limiting their own freedom of speech. The very platforms they're criticising are now allowing for a more diverse range of opinions, including those that challenge the status quo. The changes implemented by X and Meta have fostered an environment of increased transparency and open dialogue. While moderation remains necessary to combat illegal content and protect user safety, the current approach allows for a more robust exchange of ideas. This shift benefits all users, regardless of their political leanings, by providing a space where different perspectives can be shared and debated. These criticisms must be approached with a critical eye. We must consider the broader implications of content moderation policies and the potential consequences of excessive censorship. The freedom to express opinions, even those we may disagree with, is fundamental to a healthy democratic society. #socialmedia #censorship #politics #narratives #freedom #expression
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"It is clear from Zuckerberg’s announcement that he views establishment powers as having tried and failed to solve political problems by suppressing his users. That message is sure to delight Donald Trump and the incoming administration. But there’s one tiny hitch. Zuckerberg is talking about himself and his own policies. The establishment? That’s him. The changes to Meta’s properties, including Facebook, Instagram, and Threads, are being framed by the CEO as a return “to our roots around free expression.” This bit of framing is key, painting him as having been right all along. It also conveniently elides nearly a decade of decisions made by Zuckerberg, who not only is Meta’s founder but also holds a majority of voting power in the company, meaning the board cannot vote him out. He is Meta’s unimpeachable king. I don’t have access to Zuckerberg’s brain, so I can’t know the precise reasons for his reversal. Has he been genuinely red-pilled by UFC founder (and new Meta board member) Dana White and his jiu-jitsu friends? Is he jealous of Musk, who seems to be having a good time palling around with Trump and turning X into 4chan? Is he simply an opportunist cozying up to the incoming administration? Or is he terrified that Trump—who not long ago threatened to send him to jail—will follow through on his promises of retribution against tech executives who don’t bend to his whims? Is this indeed just an opportunity for Meta to get back to its relatively unmoderated roots? My money is that Zuckerberg’s new posture—visiting Mar-a-Lago, donating $1 million to Trump’s inaugural fund, and elevating Joel Kaplan, a longtime Republican insider, to the top policy job at Meta—is motivated by all of the above. Zuckerberg’s personal politics have always been inextricably linked to his company’s political and financial interests. Above all else, the Facebook founder seems compelled by any ideology that allows the company to grow rapidly and make money without having to take too much responsibility for what happens on its platforms. Zuckerberg knows which way the political wind is blowing and appears to be trying to ride it while, simultaneously, being at least a little bit afraid of it. When a reporter today asked Trump if he thought Meta’s policy changes were driven by his previous threats, he replied, “Probably.”"
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