When looking for #sponsorship opportunities, it's vital to first understand what a potential partner has to offer to support your #marketing goals. Once you identify their available rights and assets, you can align them with your current challenges to create a strategic plan on how to overcome them. The key is ensuring that what they provide—whether it's branding, media exposure, naming rights, or digital integrations—helps you reach your target audience effectively. Check out below for rights and assets your potential #partners might offer.