ChannelSales.AI的动态

There's been a lot of discussion around the "Flywheel" effect of ecosystems and partnerships, but I haven't actually seen a visual on this to illustrate what it would look like. Here's a visual I put together anchored around the idea of: 1. In the prospect phase, you want to start by giving value. This build trust and gives the partner confidence to move forward with you. 2. In the partner market fit phase, you want to validate as quickly as possible that the partnership will be successful, and this is driven by customer wins together. 3. In the strategic phase, you want to accelerate that partnership with focus and proper resource allocation. If you have thoughts and ideas, I'd love to hear your version of what a partner flywheel looks like.

?? Dreaming of expanding your reach and boosting your bottom line? Channel Partners are your secret weapon! Partner with us to tap into new markets, leverage existing networks, and drive revenue like never before. Together, we'll turn your aspirations into reality. #ExpandReach #BoostRevenue #PartnerSuccess

???????? ???????????????????????? ???????? ???????????? ?????????????? Give your partners the support they need to succeed, and watch your revenue take off. ? Align on mutual goals ? Simplify collaboration ? Provide outstanding content to showcase their strengths Understand their unique needs and empower your partners beyond just marketing. Ready to unlock your partners' potential? Read more here: ??https://lnkd.in/ekMbmDUW #PartnerMarketing #ChannelSuccess #ChannelStrategy

How do you inspire your partners and your ecosystem? With your USP and your Value Prop, right? Sort of, you definitely need a pitch deck that is differentiated and covers the basics of the top hits - easy onboarding, fast time to value, lucrative ROI, etc. But what is inspiring about that? If you want your ecosystem orchestration strategy to thrive and to make amazing music with your partners, you need to inspire them. Here are some tips: - Arouse emotion - get out of your head and lead with your heart. What makes people, partners, and ecosystems sing is when there is something shared that everyone really cares about beyond money. - Build community - great ecosystems are also great communities. It’s not enough to build relationships between you and the partners, you need to inspire partners to collaborate and care about and for each other. - Rally around your shared, end customer. If you can show partners and ecosystems how we win when our joint customers wins, that is inspiring. And if the ecosystem story inspires the end customer too, that is magic ?? I hope this inspires you to build inspiration into your #ecosystemorchestration strategy.

Random wins can create a false impression of co-selling success, and many companies fall into this trap as?Autum Grimm?shares. To avoid this pitfall, scrutinize your collaborations strictly. → ???????????? ?????? ???????????? ?????? ?????????????????????? Dive into the?#data?to understand the true potential. Answer these questions: → What are your growth goals? → What are the strongest channels to drive success? → What are the?#revenue?opportunities for each partner? → What should you prioritize for a mutually beneficial collaboration? Once you’ve clarified these points, you can build a strategy that consistently yields results. → ?????????? ?????????????????? ?????? ?????????????????????? Figure out the right KPIs to measure success and track them ruthlessly. Monitor whether your partnerships are generating revenue, building pipelines, or falling short of expectations. Don't be that company scrambling each quarter to justify a?#partnership. If it is successful, the numbers will reveal the truth. Start there from day one!

Here’s something I’ve learned over the years: the best marketing strategies don’t come from assumptions, they come from listening. ?? At RevPartners, I make it a point to truly understand our partners’ goals, challenges, and visions before diving into any strategy. Because when you take the time to listen, the insights you gather are invaluable. Here’s why it matters: Clarity: When you understand a partner’s pain points, you can craft a solution that actually works. Trust: Listening builds trust—it’s how you show you’re invested in their success, not just your own. Alignment: A great strategy aligns with what partners really need, not what we think they need. Before we build, we listen. It’s the foundation of everything we do. ?? #MarketingStrategy #ClientSuccess #PartnerCollaboration

BE A BRIDGE Was speaking to a partner leader yesterday. They asked for advice on how to successfully introduce an indirect partner GTM motion into a traditional rev-ops managed framework. I said... Be a bridge. This was the most impactful P.A.M. advice I ever received. Simple, effectual, holistic. The most successful P.A.M.'s I've ever had the pleasure to see in action/work alongside are the most successful connectors. They nurture connections between - ?? Sales ?? Internal stakeholders ?? Customers ?? Marketing ?? Clients ?? Customer success ?? AE's ?? External stakeholders ?? Investors ?? Operations ?? Partners ?? Customer experience ?? Finance ?? Administration Because they are hyper-aware of the impact/influence each and every one of these direct and indirect stakeholders effect their desired outcome. Be a bridge. Build this community, show the impact you can help them create, and connect these dots, and you'll attract buy-in on autopilot. #bettertogether #ateamalwayswins #partnershipsforthegoals

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Things I often hear.... "Partners aren’t doing anything, they suck..." Thing's that happen next....Take customers direct, stop investing in co-marketing and enablement, pull back deal support from partners. Two years later... less pipeline, lower close rate, less profit, higher churn and less innovation. Also. Things I rarely hear...."We're not working well with Partners, why do we suck?" Listen to your partner community, improve programs, operations, enablement, systems and support... Two years later... more pipeline, higher close rate, more profit, negative churn, and more innovation. Look inwards before looking outwards when facing growth challenges with partners. It's all in the mindset we have, and the choices we make. People often think short term, Partners are a long game... act accordingly. See you in two years.

Ravi is spot on. Successful and impactful Partnerships aren’t built in a day just like Rome. Most of us know and understand that there’s a lot of pressure on sales reps to deliver and drive revenue. The channel can be a force mulptier if you spend time, energy, and effort developing relationships/partnerships. I’ve worked and do work with amazing people and sales professionals that have a wonderful reputation in the channel (yes, I’m aware that I’m lucky). It’s not rocket science but every now and again I have to remind people that partnerships are a two way street. In a world where partners are bombarded by hundreds if not thousands of vendors wanting their time, my advice to vendor reps is to bring value to the partners and don’t come with your hands out. We are all in the business to help clients solve their pressing challenges that result to positive business outcomes and we do it better and faster through positive business relationships/partnerships.