Chad Gregory Howard的动态

This was in 2009 when Domino's was in a tough spot. People said their pizza tasted like cardboard. Their stock price was falling fast. The brand was close to being a joke. Then Domino's did something crazy. They admitted they messed up. They showed everyone the bad reviews they got (on Tv). And at the same time, they changed their pizza completely. New crust, new sauce, new cheese – everything. What happened then? Domino's went from being a joke to a big success. ???Their stock price increased from 8$ to 50$ in just a few years and their ???Same-store sales jumped nearly 10%. ???More people bought their pizza. ???The internet was filled with good reviews about the "new" Domino's. Domino's didn't just change their pizza. They changed how people thought about them. They showed they were willing to listen and get better. It was a risky thing to do, but it worked. This is what is all about: not being afraid to say you're wrong, making big changes, and doing what your customers really want. #BusinessGrowth #ThinkingBig #digitalmarketing #Successstories

Let me tell you an incredible story about Domino's Pizza. . . By 2009, they were in big trouble. Their pizza was known for being fast, not delicious, and customers were leaving. Their stock had dropped from $19 to just $2.61, and they were losing sales faster than their competitors. People even rated their pizza lower just because it was from Domino's! Then, a video of employees doing gross things to customers' food went viral. It seemed like the final blow. But Domino's had a crazy idea: What if they told the truth about everything? Their pizza wasn't great, and they knew it. So, they decided to admit it, right there on national TV. They showed real focus groups criticizing their pizza. The CEO even said, "You're right. Our pizza needs to change." It was a huge risk. Wall Street and marketing experts thought they were crazy. But Domino's didn't stop there. They tested new crusts, sauces, and cheeses, sharing every step publicly. They even asked their harshest critics to help them improve. No company had ever been this honest and open before. Domino's changed their recipe completely, retrained all their employees, and revamped their stores. And you know what? It worked! Sales soared, their stock doubled in six months, and customer satisfaction ratings shot up 60%. But that's not all. Over the next decade, Domino's became more than just a pizza company. They became a tech company, launching things like AI for ordering and real-time delivery tracking. Their stock rose 5,000%, digital sales went from 0% to 65%, and revenue nearly tripled. Most importantly, Domino's changed how companies think about transparency. They showed that admitting failure can be a superpower. Be authentic. People want to buy from other people, not faceless corporations. And Domino's proved that authenticity builds trust at scale. #domino #business #story #lesson

How #Domino's Turned Criticism into a $18 Billion Success Story "It tastes like cardboard" - a focus group comment that shook Domino's Pizza to its core. Instead of hiding from criticism, CEO Patrick Doyle decided to face it head-on. The result? The "Pizza Turnaround" campaign with the bold slogan "Oh Yes We Did." Domino's strategy: 1. Committed to radical change 2. Acknowledged criticism openly 3. Redesigned their pizzas from scratch 4. Leveraged technology for seamless ordering The outcome was staggering: 1. Dethroned Pizza Hut as America's #1 pizza chain 2. Revenue skyrocketed from $5.6B (2009) to $18.2B (2023) Key takeaway: Sometimes, feeding the trolls (with better pizza) can lead to unprecedented growth. What bold moves have you seen companies make to address customer feedback? #BusinessStrategy #CustomerExperience #BrandTurnaround #Marketing

Did you know? Back in 2009, Domino’s Pizza faced harsh criticism from customers who said their pizzas tasted like cardboard. Instead of ignoring the backlash, Domino’s turned it into an opportunity for growth. Here’s what they did: 1???Listened to feedback: They embraced customer complaints, running a bold campaign that acknowledged their shortcomings. 2???Revamped their recipe: Domino’s completely overhauled its pizza recipe, improving the crust, sauce, and cheese to deliver a better product. 3???Transparent marketing: They showcased the transformation process in their “Pizza Turnaround” campaign, winning back customer trust. The result? Domino’s experienced a remarkable rise in sales, with its stock price increasing by over 5,000% in the following decade! ?? The lesson? Growth often begins with listening to your audience and adapting to their needs. PS: Ready to innovate and take your business to the next level? Let’s connect to create impactful digital solutions that drive success! #businesscasestudy #businessgrowthtips

Shrinkflation seems to be everywhere these days—portion sizes keep shrinking, while prices are still rising. At Domino's, we know consumers are feeling the pinch and are hungry for MORE. So, while others are serving up Shrinkflation, giving you less for your hard-earned dollar, Domino’s is introducing MOREflation —a deal that gives customers MORE food for the same price! From Sept. 9-29, when online customers mix and match any two or more medium two-topping pizzas from Domino's for $6.99 each, they can upgrade one of their pizzas to a large for free. MOREflation is just one more way we’re delivering on our Hungry for MORE strategy, showcasing our commitment to providing Renowned Value for our customers. And who better to share the big news than one of our own Franchisees. Domino’s franchisee Pat Farmer stars in our latest TV ad to spread the word!?

Not a trick question: who doesn’t love pizza? ?? It’s tasty, accessible, and best of all, quick. (If you’re not a pizza lover, you can keep scrolling, I won’t be upset) But let’s talk about speed as a differentiator: → The largest pizza chain in the world, Domino’s, built an entire campaign starting in 1973 based on the speed and readiness of their product — the “30 minutes or it’s free” guarantee. Domino’s knew then what we know now — speed can change the entire foundation of your business. In the 1980s, following this “30 minutes or less,” the chain experienced unimaginable growth from a small chain to over 5,000 stores at the start of the 90s. The guarantee was eventually dropped (due to legal liabilities), but the principle remained the same — people really care about speed. This sentiment has only compounded since the 90s. In an age of Uber, Amazon, DoorDash, and endless streaming services on demand, consumer sentiment is clear — people want what they want now, and they’ll elsewhere if they can’t have it. Your site is no different than a pizza delivery — the faster, the better. If you leave your customers waiting (due to slow load times), they’ll find their slice elsewhere. Alternatives are everywhere and convenience is abundant — speed isn’t a competitive advantage, it’s an absolute necessity. We make sure you never have to worry about that at Nostra. Want to know how? Send me a message ??

The Domino’s Pizza Turnaround: A Case Study in Customer-Centric Success ?? Between 2007 and 2009, Domino’s faced harsh criticism. Customers called their pizza ‘bland’ and ‘cardboard.’ The brand’s market share and reputation were at an all-time low. Instead of ignoring the backlash, Domino’s owned their mistakes. Through the bold ‘Pizza Turnaround’ campaign, they: ? Admitted their flaws. ? Revamped their recipe with fresh ingredients. ? Asked for honest customer feedback. Result? Domino’s not only regained its reputation but became a global leader in the pizza industry. ?? Key Lesson: Admitting mistakes, listening to customers, and delivering on promises is the ultimate formula for success. ?? Watch the full story in the video! #BusinessCaseStudy #CustomerCentricity #DominosPizza #ELYFDigital

SHRINKflation seems to be everywhere these days. Portion sizes are getting smaller while prices are higher. Consumers are feeling the pinch—paying more but getting less in return. At Domino’s, we know that customers are hungry for MORE. So, while others are giving you SHRINKflation, we’re giving you MOREflation: for a limited time, when online customers mix and match any two or more medium two-topping pizzas for $6.99 each, they can upgrade one of their medium pizzas to a LARGE for FREE. You eat the pizza, and we’ll eat the cost! MOREflation is yet another way we are delivering on our Hungry for MORE strategy, showcasing our dedication to providing Renowned Value for customers. Thanks to Domino’s amazing franchisees who are hungry to give their customers MOREflation while so many others are doing the opposite. To get the word out, we thought it was fitting to have it come from a Domino’s franchisee! Pat Farmer stars in our latest TV ad to share the big news! Get MOREflation, not shrinkflation – only at Domino’s. #MOREflation?

How Domino’s Turned Criticism Into Success In the late 2000s, Domino’s Pizza was facing serious challenges. Sales were dropping, and customers were heavily criticizing the taste of the pizza, with some saying it tasted like cardboard. Instead of ignoring the complaints, Domino’s took a bold step: they admitted their mistakes, scrapped their old recipe, and launched the “Oh Yes We Did” campaign. By being transparent and directly addressing customer feedback, they didn’t just improve the pizza; they changed their entire approach. The results were remarkable. Sales surged, and Domino’s quickly became one of the fastest-growing pizza chains globally. In just one quarter, they saw a 14% increase in sales, and their stock value soared. Sometimes, the most powerful strategy is to embrace feedback and make meaningful changes. Customers don’t just want a better product; they want to know their voices are being heard. #BusinessGrowth -- Domino's

Ever wonder how Domino's became the go-to for pizza cravings? Let's break it down. They didn't just serve up slices; they transformed their brand from the inside out. Imagine this: Domino's admits their mistakes, promising a pizza revolution. Yep, they owned up to it with their 'Pizza Turnaround' campaign, showing they're as real as their cheesy pies. Then, they dialed up the convenience with tech like the Domino's Tracker. Now, you can watch your pizza's journey from oven to doorstep in real-time. Talk about anticipation! And their ads? Pure gold. From quirky wedding registries for pizza lovers to loyalty programs that reward every bite, Domino's knows how to grab attention and keep it. But here's the secret sauce: Domino's listens. They're all about community, sparking conversations and making pizza nights memorable. In a nutshell, Domino's isn't just about pizza; it's about connection. They've mastered the art of keeping it real, keeping it fun, and keeping us coming back for more. That's a slice of success! #linkdin #dominos #advertising