Women aren’t just half the world’s population—they are some of the main drivers of rural economies. ♀?? For too long, rural women have been seen as a monolith. In reality, they play diverse and vital roles—as unpaid laborers, service providers, customers, and employees. Yet, they often lack the tailored services they need to thrive. Accelerating Business to Empower Rural women in Agriculture (ABERA) is a cohort of financial service providers, agribusinesses, and agtechs, organized by CGAP and IDH, that aims to improve these companies’ impact on rural women in a way that makes business sense. Watch our video to see how the companies can rethink their approach, ask the right questions, and truly involve women in building a more inclusive and climate-resilient future. ?? #IWD2025 #InternationalWomensDay #GenderEquality
