CGA by NIQ的动态

?? Maximize Your Oktoberfest Success with These Tips! ?? It’s time to gear up for this exciting and traditional time of the year! Whether you’re a publican or a supermarket buyer, here’s how you can ensure a booming celebration and attract a crowd: For #Publicans: Themed Atmosphere: Transform your venue with Bavarian decorations and encourage traditional attire. Lederhosen are always great fun! Specialty Beers & Foods: Serve a selection of German beers, including exclusive Oktoberfest brews, and offer traditional foods like Schnitzel and easy bar snacks such as pretzels. Engaging Activities: Host live music, games (Stein holding), and competitions (Bratwurst eating comp.) to offer something different to normal trading days. Effective Marketing: Utilize social media, local ads, and email campaigns to spread the word and attract customers. Enhanced Experience: Ensure efficient service and seating (benches) to handle the increased footfall. For Supermarket #Buyers: Curated Beer Range: Stock up on a diverse selection of German beers, including specialty Oktoberfest options. Many offer a special brew this time of year. Themed Foods: Offer convenient, ready-to-eat German delicacies like pretzels and bratwurst. Promotional Displays: Create eye-catching Oktoberfest displays with special discounts and bundled deals. In-Store Events: Drive engagement with tasting events and robust social media promotions. We can help to bring traditional German flavors right to your shelves or taps. From crisp Pilsners to dark, seasonal brews, our selection is perfect for celebrating Oktoberfest in style. ?? Let’s dust off them Lederhosen and get the Steins in! ???? #Oktoberfest #Beer #GermanBrew #Retail #Hospitality #BitburgerBraugruppe #FestiveSeason #Marketing #SalesBoost

Think beer. Think beach. Which brand comes to mind? Corona, of course. Over the years Corona has invested billions in building mental availability by connecting beach and beer and Corona in your mind. “Beer on a beach” is a Category Entry Point, a cue that potential buyers use to access their memories when faced with a buying situation. In this case it’s “beer drinkers who need to choose a beer for the beach.” Of course, most beer drinkers aren’t at the beach or getting ready to go to the beach or even thinking about the beach. In other situations, other non-beach moments, beer drinkers are less likely to think about or choose Corona. #categoryentrypoints So Corona found a clever workaround by deciding that the beach was more of a vibe, a state of mind. Which is what their “Find Your Beach” campaign was all about. Category entry points (CEPs) are moments. Ideally they are real, authentic moments in customers’ lives where your brand solves a need, want or desire they might have related to your category. Along with your distinctive brand assets, category entry points link your brand to the minds of potential buyers, which will help drive mental availability and market share. It’s all about people. It always has been. It always will be. Source: How Brands Grow

Great points below from MiO Marketplace partner Connectivity Media Strategy and the rapid pace at which consumer behavior has changed across multiple verticles. Through their partnership with YouConnex - A Digital Media Marketplace and their seat on The Trade Desk they’ve been helping brands all year to build hyper-targeted local campaigns at the on and off premise level. One of their more interesting campaigns was Geo fencing around specific retailers for smaller brands to drive mobile ads in-store and to split test that to potentially supliment an existing retail media network campaign. Strategic scalpel precision is often what’s needed to survive mixed in with potential new types of partnerships like Swish Brand Experiences. Sri Rajagopalan and Peter V.S. Bond what are you seeing from a The CPG Guys perspective? Eric Dopkins, Sean Eckhardt, Jamie Miller, Brandon Cason, Tim Carter what are you seeing? Diana Haussling, Vinny Rinaldi, Adam Stave what do you feel like consumer CPG brands figured out earlier in that consumer shift that other verticles could learn from?

#Summer isn't over until #LaborDay weekend, and neither is our Opinion Party. Just in time, we have insights from BAV Group's Kathy Shen on how #beer brands can stand out in a crowded market. Kathy pops open how beer brands are using strategic #partnerships to brew up #brand differentiation and keep consumers coming back for more. Give it a read, let us know what you think and what you drink! #wearevml https://lnkd.in/eyDWjc2M

What does ?? and 1988 have in come? Pi Day was first founded in 1988. However, it didn't become officially recognized as a holiday until 2009. ?? One thing I love most about this day (besides the fact that it's to celebrate a PIece of math), is how brands get involved! No, it's not just for the free pie, but I won't pass that up either. One of my favorite local breweries ALWAYS has a special four pack available for purchase around Pi Day that highlights 4 pie flavor brews. I fall for this almost every year for these reasons: ?? I'm a loyal fan. ?? It's a special/exclusive item that is not sold year round. ?? I appreciate how the brand stays true to who they are (brewers) but still take part in this holiday in a fun way and have been consistent with it. ?? Let's hear about your favorite brands and how they put a special spin on events/holidays. ?? #PiDay #Marketing #Branding

Are you a drinker? No? Will you pay for luxury non-alcoholic beer? When you're around your friends, social time, in the club, for a celebration, etc. will you pay for an expensive non-alcoholic beer? Tom Holland's latest brand BERO thinks YES! That's their hunch, and fair enough. We brainstorm a situation in this reel as to how that might work out. Check out the full conversation of unscripted design + strategy. LINK IN COMMENTS. #branding #branddesign #designcommunity #brandstrategy #beer #alcoholbranding

Effectivity of branding...

Contextual, interactive, perfect messaging, on brand! What more do you want from an ad? Attract attention, hold it, get the message through +generate engagement and WoM!

Patron XO Cafe is making a comeback. But...why kill a cult classic in the first place? When Bacardi pulled the plug on the coffee-flavoured tequila in 2021, fans were left stunned, scrambling to grab the last bottles and even launching a change.org petition. While Bacardi cited strategic business reasons behind its decision to discontinue the flavour, it revealed a fervent and vocal community that the brand may not have fully appreciated until it was gone. As marketers, we like to dream that it could have all been a big, bold stunt to get us talking tequila, the likelihood is that the decision was purely commercial. But now, with Tequila's popularity on the rise, and flavoured varieties like Patron XO Cafe providing an accessible entry point for newcomers to the category, perhaps it’ll stick around this time…? What do you think? #thoughts #marketing #xocafepatron #tequila

Brilliant. The flipside of trying this in India might meet reactions such as, "Very nice idea, but let's see what we can do inside a pub with tent cards and promoters? You know, something more engaging maybe? Give it more thought!" ?? but hey, this is brilliant #advertising #corona #activation #outdoorinnovation