CERIPH的动态

Last week we attended?#truLeeds where our?Director, Ken Kane, led a track on 'Why your CEO isn't invested in your Employer Brand'. With some lively discussion, he asked several questions to the room: ? Why has Employer Brand never really landed in the Boardroom? ? Isn’t it time to set Employer Brand in a bigger and broader context? And make it more measurable, delivering tangible value? ? Shouldn’t Employer Brand be engaging the 'C' suite and driving organisational performance? ? Isn’t it time to change the narrative and start talking 'employer reputation?’ ??? There was further discussion on what drives employer reputation, and how you can measure it - with Ken sharing the reasons why 'a good reputation is the foundation of a successful brand.' ?? Additional key themes emerged from the conversations including psychological safety, authentic employee stories, leadership behaviour and the questionable reliability of employee satisfaction indexes. ?? Fascinating insight from the other track leaders Danielle Latto Harte, John Rose, Lorna Madden and Lauren Herriott and thanks?to Chatter Communications and Luminos Insight Ltd for sponsoring. ?? Kudos to Martin Dangerfield for arranging another great?event in Leeds. See you at #truManchester in May! #EmployerReputation #EmployerBranding