Caster Communications的动态

Interesting article from Digiday on the increase in referral traffic from AI platforms. For years, PR pros have optimized for search and social media to ensure our clients’ content gets discovered. Now, AI-driven platforms are emerging as the next major traffic source, even as publishers try to block them. PR strategies can’t just rely on traditional media placements and hope for direct referral traffic. The way people find and consume information is shifting—AI-generated summaries, conversational search, and synthesized insights are redefining discovery. We've been thinking a lot about how content is structured, surfaced, and syndicated in this evolving ecosystem at Caster Communications. AI isn’t just scraping content—it’s shaping what audiences see first. That’s an opportunity we can’t afford to ignore. #PublicRelations #PRstrategy #AI #techtrends