Caspar Overgaauw的动态

Social First Shoppers: We are witnessing the next big transition in #ecommerce where shoppers start their journeys on social. Back in 2016, we saw 50% or more of transactions happen on mobile for the first time. Today it’s social, with brands like #Modcloth seeing more than 50% of their sales originating on social. This Forbes BC article lays out what it means for brands and retailers #digitalmarketing #social #socialcommerce. Link in the comments.

Some really interesting trends emerging in Europe around online shopping. The recent E-shopper Barometer research published by Geopost shows a growing trend toward #ooh being the preferred method of pickup and returns right across Europe. More fascinating insights from the same research here around social media commerce. #parcellockers

Bracing for the social media shopping phenomenon: #DHL on the latest trends in #ecommerce The initial chapter highlights trends shaping today's e-commerce landscape, based on a survey of 12,000 consumers in 24 countries https://lnkd.in/e7WX7jqq

Social Media: a Revolution for E-Commerce Faster than we think, social media has transcended beyond a platform for sharing holiday photos and chitchat to become a powerhouse for e-commerce. The integration of shopping features within social networks has opened up new avenues for brands to engage with consumers, driving sales through innovative methods. Live Selling - This interactive phenomenon allows brands to showcase products in real-time, creating an immersive shopping experience. Consumers can view live demonstrations, ask questions, and make purchases on the spot, bridging the gap between online shopping and in-store personalisation. Group Buying - Leveraging the power of community, group buying incentivises users to purchase in numbers, often unlocking discounts and special offers. This not only fosters a sense of community but also amplifies the reach of products through social sharing. Authentic Relationships - In a market saturated with advertisements, authenticity reigns supreme. Brands that engage genuinely with their audience, providing value and building trust, are seeing higher conversion rates. Social media facilitates these connections, turning customers into brand advocates. Leading Social Commerce - Asia, particularly, is at the forefront of this social commerce revolution. Countries like China have seamlessly integrated shopping into social platforms, setting global trends. The success lies in the convenience and immediacy social commerce offers, aligning perfectly with the fast-paced lifestyle of modern consumers. As we look towards the future, social media will surely continue to play a pivotal role in e-commerce growth. Brands that adapt to these trends and prioritise authentic engagement will thrive in this new era of digital commerce. #socialcommerce #socialmedia #ecommerce #onlineshopping #socialshopping

Where are consumers going to be window shopping this holiday season? According to the latest EMARKETER ecommerce holiday trends report, on their phones and social media: ?? 69% of US ecommerce decision-makers are increasing their investment in social media advertising this holiday season. ?? US retail industry ad spend on social networks is projected to reach $25.91 billion in 2024, a 14.2% YoY increase. ?? 52.7% of US holiday ecommerce sales will come from mobile devices. ??? Consumers are shopping across platforms like Facebook, Instagram, and TikTok. This holiday season, ensure your brand is where your customers are. https://hubs.li/Q02VkRkf0 (source: Commercetools, "Unwrapping Success: Key Investments in Driving Holiday Sales", Sep. 26, 2024)

????? Ecommerce is booming with new trends emerging every day! ?? From personalized shopping experiences to shoppable social media, businesses are constantly adapting to meet consumer demands. ?? Stay on top of the game with our tips and tricks! #ecommercetrends #onlineshopping #digitalmarketing

Boost Your Business: Leveraging Social Commerce Trends to Drive Sales In the age of mobile shopping, social commerce is emerging as a powerful sales channel, especially among Gen Z consumers. A recent report by EMarketer highlights a striking trend: 42% of Gen Z shoppers plan to buy their holiday gifts directly from social media platforms this year, significantly outpacing millennials (26%), Gen Xers (15%), and baby boomers (6%). Platforms like Instagram, Facebook, TikTok, and YouTube are leading the way in this shift, becoming digital malls for a younger audience. Social media isn’t just for selfies and status updates anymore—it's a dynamic marketplace! The rise of mobile shopping, which saw a 10.2% year-over-year increase, indicates that consumers are increasingly comfortable making purchases directly from their devices. With U.S. social commerce sales projected to hit $82.82 billion this year, businesses have a golden opportunity to tap into this trend. To ride the social commerce wave, businesses should consider enhancing their presence on popular social platforms like TikTok, Instagram, and YouTube, tailoring their content to engage younger, mobile-savvy consumers. By doing so, companies can not only increase brand visibility but also directly boost sales through these emerging digital storefronts. #Strategy #Ecommerce #Marketing #GenZShopping #SocialCommerce #MobileShopping #DigitalSales #TikTokShop #InstagramCommerce #FacebookSales https://lnkd.in/esn9JvPP

In this article, we dive into the behaviors of frequent online grocery shoppers, revealing how they are using digital touchpoints like TikTok, QR codes and other social media to navigate their buying journey. Read the full article here. https://bit.ly/4g0BfhJ

?? The 2024 State of Social Commerce Report ?? New research report, surveying over 1,000 consumers about their buying preferences & what that means for brands. Follow us to make sure you don't miss tomorrow's drop ?? #ecommerce #socialmedia #digitalmarketing

Social commerce is on the rise in the USA! The number of shoppers using social media for purchases is projected to increase by 10.6% by 2027. In the upcoming three years, 118 million American consumers are anticipated to make purchases through social platforms. Now is the perfect moment to establish your social commerce strategy if you haven't done so already. #ecommerce #socialcommerce #socialmedia