Cashrewards的动态

Massive massive month so far and we aren't even getting started! Thanks to the whole business who have worked so hard for our members and our merchants to make this such a success - if you and your brand want to talk about how you can leverage the power of the Cashrewards platform for your own growth just reach out as we would love to chat. #herestoyay

"Klaviyo’s 2024 #BlackFriday report provides valuable insights into consumer trends and behavior in light of economic challenges. The report is compiled by Klaviyo, a leader in #marketingautomation and #customerengagement, based on survey data from over 8,000 consumers worldwide. It offers valuable information on how economic conditions, demographic factors, and shopping preferences shape this year’s Black Friday."

??VIP & Holiday Shoppers - how to double your sales during BFCM. At near-zero effort. Black Friday is just around the corner, and we know that for so many DTC brands, this is the most important time of the year. Surely you've already planned your offers, launches and follow ups -- and if you haven't, DM me “offers” and I'll give you a cheatsheet we use to make it easy to come up with compelling and profitable offers in a matter of minutes. Now, why stop there when you can double your sales with almost zero effort? ???? Here's how to do it: 1. Build a VIP Customers segment (based on frequency of purchase or value of purchase) 2. Build a Holiday Shoppers segment that groups all users who purchased during last year's Black Friday 3.Send them the Black Friday offer a week in advance of your official start date. Make them feel part of your ecosystem. Make them feel special. Thank them for their commitment. And use this opportunity to prove your BFCM offer and get ahead of your competitors. This will make a ??? difference - I promise. If you haven't tried it yet, the time to act is now. --------------------------- I'm Riccardo Fucile, and for 5 years I've helped DTC (& B2B lately) brands maximize growth and retention through Emails and SMS Automation ????. If it’s your first time reading one of my posts and you're interested in all things eCommerce growth and business, let’s connect! #ecommerce #klaviyo #shopify #blackfriday #bfcm

Black Friday is coming and the time to take advantage is now! ?? In recent years, Brazilian consumers have been planning their holiday shopping earlier and earlier. In 2023, shopping started in October! ?? So here's the question: what if I don't act know? While your competition captures there costumers early, you could end u at the most expensive stage of the game - when acquisition costs skyrocket and competition gets fierce. You can't miss this chance! Take a look at this data: . 45% of consumers are already saving for their next purchases. . 55% took advantage of Black Friday 2023 to secure Christmas gifts. . 82% are keeping an eye on promotions. . 72% look for new brands through Reels. Opportunity is knocking on the door! Let's enjoy it? ?? ?? #marketing #ecommerce #blackfriday #marketingstrategy

The recent surge in holiday spending paints a positive picture, but challenges loom for retailers. Factors like online shopping growth, deeper discounts, and weather fluctuations raise questions about sustained momentum. The key? A more personal buying experience. Embrace a customer-centric approach, understanding their needs and preferences. Amidst the online boom, consumers crave deals and connection. By offering tailored experiences and understanding the hunger for discounts, retailers can navigate uncertainties and ensure a thriving holiday season. Let's make this season not just about transactions but meaningful connections. #RetailRevolution #CustomerExperience #HolidayShopping

We surveyed more than 800 KCL users, and this is what people want on Black Friday. ?? 1?? Shoppers want simple deals on Black Friday, we’re talking a straight-up percent off. Hot Tip for Marketers: Shoppers are skeptical about the value of Black Friday deals. This is your chance to surprise them with genuine, standout offers. Transparency and real value will help build trust and loyalty. 2?? Free shipping is a must. Nothing ruins our deal math faster than a shipping fee. Hot Tip for Marketers: Free shipping is a huge motivator—if you can’t offer it year-round, consider making it a key part of your holiday strategy. Also, make product quality and reviews visible—shoppers care! 3?? Only a hardcore 8% say they will do all or most of their Black Friday 2024 shopping in stores. Hot Tip for Marketers: Focus on omnichannel strategies! Shoppers are blending online and in-store experiences, so create a seamless connection between your digital and physical stores. Incentivize online-to-offline shopping with promotions like “buy online, pick up in-store” (BOPIS) or exclusive in-store offers for online shoppers to maximize both channels. See the full results (including the top categories consumers are shopping Black Friday 2024): https://bit.ly/3YoAfg0

Shopping, shopping, shopping.... As we head into the another year of one of the biggest spending periods for retail, we take a look at some of the key talking points of Black Friday in 2023 and how that will shape 2024. ?? Stand out Black Friday Shoppers are majority Gen Z with Tik Tok providing the ultimate conversion piece for advertisers ??Black Friday’s most satisfied customers splurged on luxury items, closely followed by those who purchased home furnishings – both items with a high perceived value ??Brands can capitalise on this by emphasizing the quality, and long-term benefits of products. Marketing messages that highlight the value and satisfaction associated with luxury can resonate strongly with consumers ??Of the shoppers who weren't satisfied with the deals this Black Friday, their lesson learned was to begin monitoring for deals sooner rather than later as well as purchasing an item earlier at a pre-sale. For brands, this means kickstarting Black Friday marketing early and ensuring shoppers are in the know before the shopping frenzy begins We at Habitat M love all things marketing so if you like what you read, please follow our page. There is a lot of content coming up that might just spike your interest.... Sam Brownbill & David Ross #habitatm #growth #blackfriday #advertising #marketing #consumerinsights #media #shopping #digital #growthisinournature

Australians spent almost $9 billion in 2023 during the Black Friday and Cyber Monday weekend...an overall 22% increase from 2022 Heading into some of the biggest retail periods of the year with Black Friday/Cyber Monday we look at the key influences of 2023 and how that might impact purchases in 2024... ?? With Black Friday shoppers, planning in advance was a key takeout with over 43% saying that would consider this in 2024 ?? 27% said they would do more of a shopping list to ensure they knew what they wanted rather than passive buying ?? 25% saying they would set a clear budget for their spending (something I should probably do...) With majority of the retail spend in advertising commencing early October, Effective Black Friday marketing strategies include creating urgency, focusing on VIP customers, running paid campaigns and partnering with influencers - the question is...will it start to outpace advertising spends come Christmas in future years? Follow our page for more insights with our Habitat M Bites Series.. #habitatm #bitesseries #growth #blackfridaysales #retailspend #advertising #media #paidmedia

?? Black Friday: A Growing Trend in Ireland Recent figures from Kantar show that in the 12 weeks leading up to September 29th, grocery sales volumes rose by 3.6% as households prepared for back-to-school. This got me thinking about the next big retail event – Black Friday. Kantar's new data reveals that over a third of adults in Ireland (36%) now make Black Friday purchases, a significant rise in recent years. This surpasses shopping events like Amazon Prime Day (17%), Halloween (13%), and back-to-school (18%). That’s 1.5 million adults getting involved, with half spending less than €100 and 16% (around 250,000 people) spending €250+. For many, Black Friday is the perfect opportunity to get ahead on Christmas shopping. Those spending €250+ are two-thirds more likely to buy for 15+ people and 32% more likely to start shopping as early as July or August. This underlines the importance of retailers launching their campaigns well before Black Friday. In fact, a recent dmg media Ireland survey showed that 69% of shoppers spend 2 to 4 weeks researching ahead of Black Friday, and it’s not just gifts they’re buying; 73% of respondents admit to shopping for themselves. 31% make planned purchases, while 12% are impulse buys. And, importantly, 70% of the dmg media Ireland audience say they’re willing to wait and see what deals come up! Retailers should act now by accurately sizing the opportunity and developing engaging, insight-driven creative campaigns to fully capitalise on Black Friday’s potential. #BlackFriday #Ireland #RetailTrends #Marketing #DigitalMarketing #ConsumerInsights #HolidayShopping

?? Black Friday Countdown: How DTC Brands Can Get Ahead! ?? As we approach Black Friday, the advertising strategies of DTC brands are coming into focus. According to GoodsFox data, in November 2023, sectors like food and beverage, beauty and personal care, and apparel are showing strong advertising activity. Notably, brands such as The Rotten Fruit Box, BURGA, and lange have significantly increased their new ad creatives. Emplifi's analysis reveals that last year, ad spending on Facebook and Instagram surged by 90% leading up to Black Friday, with click-through rates reaching 1.82% in the five days before the holiday. This year’s shorter holiday season means brands must act swiftly; industry predictions indicate that U.S. e-commerce holiday sales will exceed $240 billion, growing by 8.4%. Increase your advertising budgets in the two weeks leading up to Black Friday, especially during the final five days. Ads that create a sense of urgency can significantly enhance customer engagement, with image posts showcasing multiple products seeing a 30% increase in interactions. Let’s prepare for the upcoming shopping season! ???? #BlackFriday #DTCBrands #AdvertisingStrategy #Ecommerce #DigitalMarketing