Cascade Insights的动态

In today's fast-paced market, growing your B2B business requires more than just a great product or service. Here are three key tips to accelerate your B2B growth ??: Leverage LinkedIn for Networking: Connect with industry leaders, potential clients, and peers. Share your insights and engage with their content. Remember, it's about building relationships, not just selling. ?? Invest in Customer Success: Your current customers are your best asset for growth. By ensuring they are satisfied and achieving their desired outcomes with your product or service, you turn them into powerful advocates. ?? Adopt a Data-Driven Strategy: Utilize data analytics to understand market trends, customer behavior, and the effectiveness of your marketing campaigns. This will help you make informed decisions and strategic adjustments. ?? Growth is a continuous process. Keep innovating, adapting, and connecting. Feel free to share your own growth strategies or experiences in the comments below! ?? #B2BGrowth #BusinessGrowth #LinkedInNetworking #CustomerSuccess #DataDriven #InnovationInBusiness #GrowthHacking #StrategicMarketing #NetworkingTips #B2BMarketing #SuccessMindset #AnalyticsInBusiness #MarketTrends

I was having a conversation with a prospective client the other week, the owner of a mid-sized research and insight agency, about whether there is any genuine ROI from marketing. Should they go all in on sales and not invest in brand marketing. Essentially, they were posing the question that this article is looking to address (and I have subsequently sent this to them!)... The final summary makes the argument way better than I did in my slightly spluttered response - although I'm still working on getting a commission from them! ?? "Ultimately, B2B demand generation is about helping move prospects from ignorant to well-informed and from apathetic to actively motivated. Success can shift those not in the market into buying mode. And it can help ensure that the brands that surfaced key business issues and proposed effective solutions are better placed to reap significant rewards." If you are a leader or commercial decision maker in a market research or insight agency, can you afford not to be doing this? And imagine how successful your business could be, if you did... #MRX #Insights #MarketResearch #MarketingResearch

I was having a conversation with a prospective client the other week, the owner of a mid-sized research and insight agency, about whether there is any genuine ROI from marketing. Should they go all in on sales and not invest in brand marketing. Essentially, they were posing the question that this article is looking to address (and I have subsequently sent this to them!)... The final summary makes the argument way better than I did in my slightly spluttered response - although I'm still working on getting a commission from them! ?? "Ultimately, B2B demand generation is about helping move prospects from ignorant to well-informed and from apathetic to actively motivated. Success can shift those not in the market into buying mode. And it can help ensure that the brands that surfaced key business issues and proposed effective solutions are better placed to reap significant rewards." If you are a leader or commercial decision maker in a market research or insight agency, can you afford not to be doing this? And imagine how successful your business could be, if you did... #MRX #Insights #MarketResearch #MarketingResearch

#questionforgroup Why do market research? I have talked to many people in b2b about why don’t they do research. Here is what I hear: 1. We know our customers. A paradigm not validated. Ego 2. It is too costly. In fact it can be far less costly to do it right. Think of a product launched with the wrong features 3. It takes too long. In fact research can help you launch earlier and obtain profits sooner. These are excuses. In fact it is fear, fear of being wrong, Bain and Company says only 21% of b2b companies identify and act on insights. One in five. Tragic. Add to this people sending out surveys. Surveys do not yield insights. They confirm them, And finally asking sales people to do research, ask a few questions. Sure they are in front of your customers. They are not trained. Do you ask your dentist how to treat your heart issues? Why do research? 1. Gives you insights to act upon 2. Bring profits earlier 3. Identify target segments and ideal customer profile 4. Determine where you need your improve to create raving fans which drive profitability. Every 5% increase in customer retention drives 25% to 95% more profit. 5. Understand customer journey and experience 6. Understand key selection criteria and purchasing process. 7. Understand why large accounts who have churned so you can minimize other large accounts defecting 8. Craft your messaging strategy and channels. More efficient use of marketing dollars 9. Understand what channels to use for one stop shopping 10. Develop an actionable go to market strategy in new markets Look it’s not about doing research. Who cares? We know the CEO goes not care. It is about obtaining customer insights and driving improvement and profitability. B2c is light years ahead of b2b. The following infographic is from Hinge Marketing. The more frequent a company uses market research, the greater its growth and profitability. In fact, research is an investment not a cost. Similar to new product development and quality improvements. Isn’t it time to end the current state of marketing malpractice? Come on people we need to do better. Be customer obsessed. George Coudounaris Mario Jakus #marketing #customerinsights

Understanding the competition in B2B landscape isn’t just about knowing who they are—it’s about discovering hidden opportunities that can elevate your strategy and impact. Competitive intelligence gives businesses the insight to make informed, data-driven decisions, from identifying market gaps to tailoring products that truly resonate with clients. In my recent guest post on The Manifest, I dive deep into how B2B companies can leverage competitive intelligence to gain an edge and reveal pathways to growth that might otherwise go unnoticed. If you’re looking to enhance your market positioning, explore new opportunities, or simply stay one step ahead, check it out! #B2BResearch #CompetitiveIntelligence #BusinessStrategy #MarketResearch #GrowthOpportunities #DataDrivenDecisions #B2BStrategy #B2BMarketing #MarketInsights #CompetitiveAnalysis #B2BTrends https://lnkd.in/d5exEen4

Are You Making This Common Mistake With Your Market Research? Discover the pitfalls that can derail your B2B strategy and learn how to avoid them! Market research is the foundational stone of a successful B2B approach. Yet, many companies stumble at this crucial step. Why? Because they often overlook essential components that can make or break their strategy. Let’s take a look at some common mistakes: - Relying on Outdated Data: Using data from even a year ago can leave you behind your competitors. Markets evolve rapidly, and so do customer needs. - Skipping Qualitative Research: Quantitative data is critical, but don’t underestimate the power of qualitative insights. Conversations with customers can provide context that numbers alone cannot. - Ignoring Competitor Analysis: Understanding your competitors can offer vital insights into market gaps and opportunities. What are they doing well? Where are they lacking? - Limited Sampling: If your sample size is too small or not diverse enough, your findings may be skewed. Ensure your research reflects your entire target market. - Not Testing Your Assumptions: You may think you know what your audience wants, but assumptions can lead you astray. A/B testing can help you validate your hypotheses. Now, want to improve your market research skills? Here are the essential steps to ensure your findings truly reflect your target market’s needs: 1. Define Clear Objectives: What specific questions are you trying to answer? Clear objectives will guide your research. 2. Use a Multi-Method Approach: Combine surveys, interviews, and analytics for a well-rounded view. Each method offers unique insights. 3. Analyze the Competition: Study your rivals to understand market trends and customer preferences. This information can help you position yourself effectively. 4. Iterate and Adapt: Market research isn’t a one-off task. Regularly collect feedback and adjust your strategy based on new insights. 5. Involve Stakeholders: Engage internal stakeholders to gather different perspectives on market needs. This collaboration can enhance your approach. And that’s how you’ll be able to drive results for your organization.

Have you ever wondered why some companies sell their product more effortlessly than others? Let us tell you how they do it. ? Closing deals in the competitive world of B2B sales can often feel like an endless pursuit. Although you've done everything by the book, your sales cycle is still too long and converting leads is a struggle. So you do your research and optimise your sales approach. This means... ?? Comprehensive Sales Optimisation: Streamlining repetitive tasks through automation, building credibility with social proof, and guiding prospects towards decisions with incremental closes. ?? Personalised Outreach: Tailoring communication and content, centralising sales data, and prioritising high-quality leads through lead scoring. ?? Using Essential Sales Tactics: Nurturing leads, maintaining pricing transparency, and addressing objections early on are crucial for success. But SOMEHOW, you're still not getting as many sales as your competitors. That's where data-driven decision-making (DDDM) and modern market research will make all the difference! ?? Modern market research plays an important role in empowering organisations to optimise their sales cycles and drive success. It's nothing like traditional research anymore where you need to invest in focus groups and other offline methods. Here's what modern market research comprises of today: ?Competitive Analysis: Benchmarking future performance and gaining inspiration for marketing, pricing, and product development. ? Subscription Insights: Diving deep into your own subscription data to optimise pricing strategies and maximise customer lifetime value. ? Customer Decision-Making: Understanding purchasing behaviour through demographic, behavioural, and psychographic parameters. ? Global Coverage: Accessing market insights from around the globe to capitalise on opportunities wherever they arise. ?Customer Segmentation: Identifying the right customer segments through market sizing tools and increase ROI. ? Vendor Benchmarking: Comparing your performance against industry benchmarks for strategic differentiation. ? Product Pricing: Determining optimal pricing strategies through testing and competitor analysis. And here's proof that it works: 90% of Fortune 500 Companies are already using Competitive Intelligence to get an advantage & companies make decisions 5x faster when they use data to make them. Are you already using data-driven decision-making and modern research methods to enhance your sales cycle? Let us know in the comments. ?? #b2bsales #salesandmarketing #marketresearch #businessgrowth Source: https://lnkd.in/e_rCbDHx & TechJury Official

Getting ready to dive into your sales pitch and analysis before your Sharks ??? This read will spark the question: "Have we truly optimized our B2B sales efforts?" If not, let's explore together! ?? #SalesStrategy #BusinessAnalysis #B2BSuccess #marketsizer ??

1.6% vs 3.5% positive reply per lead contacted Same offer, same copy, different sector ?? That is the power of building your list right And that’s why it is so important to spend the time to find what works And have a process for that purpose. ?? With this client, they work in the mobility sector and have a premium offer. Most of the time, when a client starts with outbound, They know a ton of sectors that can be relevant for their offer ?? But they don’t have enough data to prove it right. ? What happens when companies try to do that “in-house” Is that they handpick one of those sectors and try everything possible for outbound to work. And when it finally doesn’t, they state outbound doesn’t work. Best way to be unsuccessful. ? The right approach, instead, is the following: 1?? Analyze your potential markets of relevance. Compare them across sectors, dimensions, decision-makers, ... For example, with this client, we tested 8 different sectors. 2?? Depending on what you want to test, keep all variables the same, except one. With this client, we tested the UVP first. And once we found 2 UVPs that resonated with the audience, we kept them static And tested the same copy across different sectors. Keep repeating this until you find a satisfactory reply rate. 3?? Once you get a good reply rate, increase numbers. And never stop testing - other variables or new hypotheses. Remember: there is always space for optimization. ?? What’s important is that you have to keep testing Until you end up assessing all your hypotheses. ?? But if you want to be effective, you have to do that at the beginning of your outbound efforts. And you have to test different hypotheses at the same time. ? You don’t want to lose months and months doing this... While losing opportunities in the meanwhile. ? You have to validate your hypotheses in the initial 2 months of your efforts To then reap the benefits afterward. – I’m Matteo Fois → follow + ?? Founder @ TAM Acceleration We build fully-engineered Clay-based B2B Business Development Systems #B2B #BusinessDevelopment #TAMProcess

?? ???????????? ?????? ?????????? ???? ???????????? ???????????? ???????? ?????? ???????? ?????? ???????? ??????????????! ?? ?????????? ?????????????????? ???????? ?????????? ?????? ?????????? ???????? ?????????????????????? ???? ?????? ????????? ?? ???????? ?????? ???????? ???? ???????????????? ???????????? ???????????? ????????! ?? ? ? ????????'?? ?????? ? - Identify in-market accounts that are actively researching your solution ?? - Prioritize and engage with high-intent prospects at the right time ?? - Personalize your outreach and deliver relevant content ?? - Optimize your marketing efforts and focus on what works ?? ? ???? ???????????????????? ???????????? ???????????? ????????, ?????? ?????? ? - Shorten your sales cycle and close deals faster ?? - Increase your win rates and revenue ?? - Improve your customer experience and satisfaction ?? ? ?????????? ?????????? ????????? Check out the link in the comments for a step-by-step guide on how to implement buying intent data in your B2B tech company! ?? ? And if you need some extra help, our team of experts at Koonden is here to provide you with a ???????????????????????? ????????????????????????. Just hit us up! ?? ? ___________ I am Pierrick Le Bourdiec ? We craft winning B2B Marketing, Sales & Content Strategies to drive growth for tech & startups ? Follow me to get insights and hit the ?? Repost if this is useful for your network . . . . #BuyingIntent #Data #B2BTech #SalesAcceleration #MarketingOptimization #RevenueGrowth #Koonden Alexandre Mousler Koonden | Growth Marketing B2B